Seven steps teach you to be a successful online shop seller. I have been opening online stores for several years. Many friends around me are happy to see what I have done. They all want to join the online store industry and ask me to help them teach how to open online stores and help them register in Taobao. Only after that do they realize that opening online stores is not that simple. Always ask me the secret of opening an online store, how the traffic comes from, and so on. Summarize and send an article, hoping to help other friends who want to open an online store or have already opened an online store.

first, invest in the industry you are most familiar with.

to make your first money, you should start from the industry you are most familiar with, so you don't have to learn from scratch in a strange field. Small business without strong financial support can't stand the tossing of amateurs, which is an unaffordable tuition fee. The famous Mercedes-Benz Automobile Company was formed by the merger of two companies. The bosses of these two companies are Ben Ci and Daimler, respectively. They made the earliest cars in the world, and then showed their talents in the field of automobiles, which made Mercedes-Benz brilliant today. Bill Gates, the richest man in the world, is an outstanding example of success in his familiar industry. Microsoft, which works in the garage, is already a giant in the world's information industry, and Bill Gates has only owned this company so far. He has never done anything unrelated to computers. Clothes made like mine are much simpler. Just remember what size clothes MM should wear, so it is easy to deal with all buyers.

second, find out your own advantages and choose a good source of goods.

If you have a hobby, you can choose the most familiar industry, combined with your own specialties, and you can choose the source of goods. Although I work in clothing, I personally feel that some small unpopular industries will be better. For example, some people specialize in selling BMW logos online, and so on. Of course, the premise is your interest and your advantages in that industry, and then you can find a good source of goods.

personally, I don't have any good career advantages. I didn't study hard at that time, and I didn't learn anything. Then I loved fashion and chose to be a clothing online store. The supply of goods is very important. No matter whether you do wholesale or consignment, if you don't have a good supply, I advise you not to do it, wasting your reputation, because you certainly can't do it well.

now I get the goods directly from the manufacturer, and go directly to the manufacturer to inspect the quality of the supply. Of course, I used to do small wholesale online, just like everyone else, but I was lucky that the two clothing manufacturers I found online were more reliable. I bought women's clothes from a foreign trade clothing company in Shenzhen, and men's clothes from a company in Hangzhou. Because it was just started a few years ago, everyone was more reputable. They sent me clothes for free at the beginning, and later became good friends and kept their buddies and bosses. Will people wonder why I choose one for men's clothing and one for women's clothing? This is my style of doing things. I think it is necessary to be single-minded and single-minded to do fine things. Just like I only do clothing online stores now, my friends introduce many projects, some of which are very attractive, but I have never done it because I am afraid of distracting my attention. Well, that's beside the point. In short, choose the right direction and the right source of goods.

third, always maintain high mood and self-confidence.

according to the survey, the first few months are unsuccessful, which can make almost half of the sellers give up their efforts.

48% of sellers quit after a month of unsuccessful efforts;

25% of sellers quit after two months of unsuccessful efforts;

15% of sellers quit after three months of unsuccessful efforts;

12% of the sellers worked hard to continue working after three months, and 81% of the big sellers came from these people.

Online shop sellers should have a good psychological environment, which is conducive to influencing and inspiring customers to take purchase behavior. Therefore, most successful sellers are good at selling themselves to customers first to win their understanding, love and trust. Winning customers' love and trust will naturally lead to buying behavior.

fourth, diligence is the magic weapon for all entrepreneurs to succeed.

"hardship" and "starting a business" are often linked together, and it is necessary to start a business with hardship. At the beginning of the business. Lack of funds, small scale, lack of popularity, crowding out of big sellers, etc. will plague small businesses. Hard work is important at this time. Wang Yongqing, the god of management in Taiwan Province, is one of the best figures among Chinese in the world. Diligence is also the secret of his success. Wang Yongqing's earliest business was to open a rice shop. His rice shop is full of beer in the community, because Wang Yongqing can know the residents of the community like the back of his hand. When a household is about to finish eating rice at home, Wang Yongqing will send it to the door, and he will not receive money at that time. It is only on the day when the residents pay their salaries that Wang Yongqing will come to the door to petition. Such painstaking and meticulous work has made today's great entrepreneur Wang Yongqing. If we take time every day to review the communication content of customers who have not made any purchase after consultation, find out the reasons for not buying and selling, and then contact customers again, maybe we will add several transactions? (When contacting customers again, we must correct the reasons for not buying and selling, otherwise it will arouse the resentment of buyers and have more time to deal with after-sales service, which is the advantage of our novice sellers)

V. Publicity and promotion are indispensable.

1. Send more essence posts and reply carefully. After reading the posts, you can not only get LZ's thanks, but also promote your own store. Why not?

2. Post more advertisements on other shopping websites. Hehe, posting advertisements on other websites won't deduct silver coins!

3, choose the right time to give friends some small gifts for free. That's how the popularity of Taobao monopoly came up. Give gifts for free in reply, and don't ask buyers to pay the postage. Are you afraid that no one will come to collect them? When you collect them, you will naturally look at your store.

4. Choosing the right time to lower the price can not only attract more consumers, but also hit competitors.

5. Take out some hot-selling products every week to promote at low prices. Although the profit of this product is low, it can bring popularity to Wangpu and increase the sales of other products, and the performance will naturally come up. We will set up a special sale area!

VI. Establish the best selling price for products.

blindly following a pricing model can only bring damage to our business, make us have no profit, or even be driven out of the market. There are many factors that affect our pricing, such as products, market, economic climate, etc. If we can be flexible, I believe we can earn more. Let's look at a set of examples first:

A few years ago. A company producing cheap gin regained its declining market share by raising prices. It turns out that its gin is mainly sold to bars. However, as the business of bars is getting less and less and the number of family consumers is increasing, they must try to increase the sales of stores. As a result, they used bottled old wine and sold it at a higher price. The principle is that customers always think that high price means good quality.

"No profit naturally leads to no business". How can we provide after-sales service without profit? In order to establish the best selling price, we should always search for the selling price of similar products. It is said that we know each other and win every battle. Don't blindly lower the price competition. This will not only make no profit, but also make customers' prices lower and quality worse. It is better to improve product quality and after-sales service. This may be the reason why I often see friends posting in the community saying why the price is so low, or no one comes.

seven, do a good job of after-sales service, stand in the customer's place and think for the customer.

1. Before buying: the seller should trust each other and treat potential customers honestly. When customers know that sellers are always waiting to serve them, there is no reason not to trust sellers and refuse to accept such support. Therefore, sellers must create a trusting environment and ensure that both buyers and sellers stand on the same line, knowing that the ultimate goal is to provide support for customers to meet their needs. Potential customers understand their own needs, but they are willing to cooperate with sellers to meet their requirements on a win-win basis.

2. In the process of purchase: the seller should guide customers to find out the information they really need so that they can make the best possible decision. Sellers must serve customers, not let customers buy products.

3. After purchase and sale: the seller should follow up the progress after delivery until the customer receives the goods satisfactorily. After delivery, many products will be affected in logistics. We all know that buyers are very eager to receive the goods after taking pictures of the products, often because the speed of arrival affects the buyer's satisfaction, which can also make the buyer make a payment as soon as possible (the buyer replies to receive the goods, so why not lend money?)!