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How much can 30 yuan earn for a RMB card of World of Warcraft and how much can Netease earn?
hello

Blizzard doesn't make money by counting cards.

70%-99% of this card counting fee is unique to Netease, and the rest is earned by private individual card sellers. Blizzard doesn't earn card counting fees in the national costume.

But Netease pays royalties to Blizzard every year, which is the agency fee.

Before the ninth city (Nine Cities) represented Warcraft (before 2009), Blizzard could get 22% of Chinese mainland's operating income, estimated at 50-55 million US dollars, worth more than 300 million RMB. Later, because Ninetowns didn't want to raise prices for Blizzard, but Netease was willing to pay a high price, Netease added an extra $90 million to Blizzard in the three years from 2009 to 12. Divided into at least 55%, it will give Blizzard $654.38+400 million almost every year.

Let me make a simple calculation: if Netease gives Blizzard $654.38+400 million a year, divided by the RMB card in 30 yuan, it is equivalent to giving all the money of the first 30 million cards to Blizzard, and all the money after 30 million cards goes into their own pockets. Excluding server maintenance fees, employee salaries and other expenses, Netease earned less money from World of Warcraft than 30% to Blizzard.

If you must look at the card from 30 yuan, then according to the approximate proportion, 3 yuan will be obtained by the card seller, 19 yuan will be obtained by Blizzard, and 8 yuan will be obtained by Netease.

Individual data comes from the network, which is different. In short, I can have a general understanding of the operation of this game.

All our money was robbed by America! ! Fight against imperial capitalism! ! This is the naked exploitation of China Internet companies! !