1) Product selling point, the core selling point of products that want to be packaged with soft text.

2) The theme of the soft article can find their pain points, high points and entertainment points according to the target group, and at the same time complete the packaging theme of the core selling point of the product.

3) Content materials, which are collected from multiple dimensions according to the theme, and the theme of the soft text is demonstrated and concretized.

4) Organize the advertisements, edit the collected materials into the main body of the content, and focus on polishing the connected parts of the advertisements to make the advertisements less sudden. If it is a well-known brand, you can easily inform the product information. If it is a new product, the most advertised part of the proposal will bring selling points and promotional information, and the conversion rate will be higher.

looking back on this process, I think it is necessary to optimize it. Because it has recently been found that an excellent soft article has a * * * similarity, which can arouse users' emotions. When writers successfully break through the inner emotions of users, they often give users a channel to comfort and express their emotions. The end point of these channels is the products promoted for advertisers.

therefore, according to the writing process of this new soft article, we need to focus on three questions about feelings?

1. Be familiar with users' psychological emotions.

Emotion is a common name for a series of subjective cognitive experiences, and it is a psychological and physiological state produced by a variety of feelings, thoughts and behaviors.

The most common and popular feelings are joy, anger, sadness, shock, fear and love, as well as subtle feelings such as jealousy, shame, shame and arrogance. Emotion often interacts with emotion, personality, temper, purpose and other factors, and is also affected by hormones and the quality of nerve transmission. Whether it is positive or negative emotions, people will be motivated to act. Including our desire to buy them.

2. Match the product emotion matrix.

under what kind of emotions, users are most likely to have behavioral motives to buy our products, such as the emotional guidance corresponding to some soft articles I have seen before.

in addition, in fact, there may be more than one emotion that each product can bring users behavioral motivation, so the user behavior matrix can be established in advance in the operation. In short, the three squirrels are very sad about their feelings. People who are lovelorn can eat snacks crazily or be happy. Go home for three squirrels during the Spring Festival.

3. arouse users' emotions.

The main content of soft text is mainly used to guide users' emotions. At present, the common main content of soft text includes entertainment gossip, dry goods, hot spots, jokes and stories. You can choose the direction you are good at to control it.

if you don't have a good direction when writing the main content, then my suggestion is to use stories to guide users' emotions, especially the stories of conflict, adversity and close-up details are more likely to bring users feelings and help users find their truest self in their hearts.