Private domain growth consultant-Qian Yu

Pay attention to Qian Yu, and play with private domain

The reading time of the second little red book series is expected to be 8 minutes

It is recommended to collect it before reading it ~

11. Why does the little red book make money?

xiaohongshu is a leader in the media platform. In fact, we are discussing why xiaohongshu makes money, that is, why he makes money from the media.

Then why do you make money? Because the marginal cost is zero.

to put it bluntly, even if you can't make money, you won't lose money.

Some people may say, why is there no cost? Isn't time cost a cost?

Yes, time cost is also a cost. I hope you can keep this in mind when you are in a daze after Tik Tok's drama.

It has been three or four years since the media became popular. Compared with previous social media such as QQ and WeChat, the media platform is facing the whole Internet.

The rise of self-media has broken the traditional social mode, and people have the opportunity to meet new friends in more fields, which also brings a lot of opportunities to many ordinary people.

Why do you say that? Because the internet is really big enough, the problem brought by the overcapacity of knowledge and information is that people with professional knowledge or skills can hardly realize their own resources again except wages.

The self-media platform has solved this problem perfectly. As long as you have something you are good at, you have a chance to realize it.

You are good at eating. You can be a food blogger.

You are good at sleeping. When you broadcast live, a group of people will watch you sleep and brush gifts for you, so that you can realize the real "after-sleep income".

If you like traveling, you can be a travel blogger.

If you like painting, you can be a painting blogger.

You speak English well, and you can be a foreign language blogger.

Your children are well cared for, so you can be a parenting blogger.

You have developed business thinking, so you can be an entrepreneurial blogger.

........

In a word, the threshold of self-media is not high and the audience base is large, and almost any subject has an audience.

And I think it's more important that being self-media is a way to record your life, share what you see, hear, think and feel, and keep the beautiful moments in your life while you can increase your income. Why not?

12. How to make money on little red books?

Let's not talk about how to make an account here. Let's analyze how Little Red Book helps us to generate income from the perspective of realizing it.

Are you ready? When it comes to realizing cash, you must read it carefully ~

1. Realizing official advertisements

This is one of the simplest and most popular ways to realize cash.

official advertising cooperation is realized, as the name implies, which is allowed by the little red book platform, so there is no need to worry about being restricted and blocked.

The account requirements are: the number of fans is ≥ 5,111, and the exposure of notes is ≥ 11,111 within one month, and then you can apply for a brand partner, and you can bring goods after passing ~

2. Realizing private advertisements

The advantage of receiving advertisements privately is that there is no threshold, even if you have dozens of powders and hundreds of powders. Generally, leave an email or micro signal on the homepage of Xiaohongshu, and then wait for the advertiser to come to the door.

But personally, I think that no threshold is the biggest threshold.

Because who knows when this kind of good thing will happen to you? It's unrealistic to wait for the advertiser's father to send a private message in the background all the time ~ take the initiative!

3. The realization of the small program order platform

It is similar to the platform for take-away riders to take orders and release orders, and it is very simple to use. Advertisers post tasks and bloggers receive them.

There are quite a few such platforms, such as Crab Notice, Red Notice, Fast Cafe Master and so on.

Note, don't accept all advertisements. They must be advertisements that meet the requirements of your account.

4. WeChat group advertisements are realized

If you want to make money, mix circles first.

This is something you have to do when you enter every industry. You can find companies or self-employed people who provide services around Little Red Books. They usually have a large number of communities, so you can just buy them and join them.

5. Realize your own products with goods

Little Red Book is also a very good choice for bloggers who have their own realized products.

In this case, it is usually diverted to the private domain of WeChat to make a deal. If the official finds out about the action of draining to private domain, it may be as light as seven days' ban on speaking, but as heavy as the title, so we must pay attention to the way of draining, which we will talk about in detail in later articles ~

6.

Bloggers share their real experiences through offline experiences, and then drive fans to buy.

7. Live rewards are realized

Little Red Books, like other self-media platforms, have live rewards. If you are an emotional blogger, entertainment blogger, beauty blogger, clothing collocation blogger and knowledge blogger, you can increase your income through live broadcast.

It's also a good way to enhance the relationship between fans by opening more live broadcasts and interacting more.

8. knowledge payment is realized

knowledge payment is also a hot state now, especially after the epidemic, the atmosphere of online learning has become more and more popular.

As long as you can solve practical problems for a certain group in a certain field, you can consider the path of realizing knowledge and earn money with poor cognitive information.

And this is also the main way for my friends to realize cash. I just want to say four words: There is much to be done.

9. Realizing the account of the agency operation

For bloggers who are familiar with the game of Little Red Book, the agency operation is undoubtedly a very suitable choice.

To be honest, many people only see that they can make money from the media, but they underestimate the efforts and hardships behind doing it.

The abilities you need to be self-media include: planning topic selection, script writing, cover making, photo ps, video editing, copy polishing, etc. You also have to have a sense of network. It is common to work overtime all night ~

There is another thing that 81% people don't have: persistence!

So if you are a talented blogger who has got the results, and you want to do the account operation, The income will be considerable ~

11. Realizing the selling number

Is it incredible for some small partners? Hahahaha ~

This will do

Yes, selling the number is really feasible, and the demand in the market is not small. Hundreds of powders and thousands of powders have been acquired in large quantities for a long time!

11. Middlemen earn the difference to realize

When talking about cooperation, people who bring goods in different industries should not only look at how much money they can get, but also explore the needs of advertisers.

How many notes are they expected to deliver this time?

how many talents do you need?

do you want a thousand-powder size or a million-powder size?

.......

After understanding the needs of advertisers, you can rely on your own contacts and resources to contact people in your peers, make money with your peers while making money with your goods, and earn the price difference by the way. What a win-win thing ~

13. Where is the difficulty in realizing it?

After figuring out the mode of liquidation, the heart-wrenching thing will come ~

Why are some accounts full of powder, but it is difficult to realize them? No advertisers came to look for it, and the brand's things could not be sold?

On this topic, I will make a long story short.

There are many other reasons that make it difficult to realize cash, so I won't cite them one by one. Later articles will also mention ~ Thank you for your time ~

This is the best era and the worst one. I hope everyone can earn their own bucket of gold on the Internet.

Next article: Scientific ways of raising numbers, raising one is healthier.

# Qian Yu, a private domain growth consultant, focuses on sharing private domain operations, increasing cash, and improving copywriting skills.

Pay attention to Qian Yu, and play with private domain.

Always be grateful.