"There is no middleman to make the difference" should be a familiar slogan, but if you think about it carefully, as long as there is a third party involved in the transaction between the producer and the buyer, it will definitely create a "price opaque" zone. If all dealers, intermediaries and platforms really help users buy the corresponding products for free, how can they support themselves?

Of course, in the period when the Internet is relatively developed, there will be some Internet-based sales methods that "the wool is on the pig and the dog pays the bill". These methods do not seem to directly earn fees from consumers, but in the middle, they will still gain profits from the source of manufacturers in other forms. In the final analysis, they only change marketing methods to achieve sales purposes, and they do not really save the price difference of middlemen.

so, is it possible to get rid of the middleman and earn the difference to buy the product? Yes, it is the direct selling mode. Manufacturers cut off the middleman directly to users, and naturally there is no price difference.

Tesla, which has been adhering to the mission of "accelerating the world's transformation to sustainable energy", has not only led the electric vehicle industry with its products, but also had a great impact on the automobile market, which has led many new brands to follow suit.

In the traditional dealer model of fuel vehicles, because the interests of car companies, dealers and consumers are different, there are often differences in the distribution of benefits, which takes a lot of time to win more benefits for themselves, and breeds many opaque "middle areas" and lays hidden dangers for the future. Judging from the market form in recent years, the traditional dealer model has been in a dilemma.

Tesla chose the direct mode at the beginning of its birth, and has been insisting on it since it entered China. Although in the eyes of many people, Tesla, which started from 1, will have a faster expansion speed and wider sales if it chooses the dealer model, Tesla believes that the direct sales model is a business model that truly conforms to the best interests of consumers.

As a global intelligent technology company, Tesla's direct marketing model is also different from ordinary direct marketing, in which digital and intelligent technologies are added, and it is fair, just and open in sales and after-sales service.

Tesla's direct sales model divides the functions of traditional 4S stores into three parts, with the direct sales experience store in charge of pre-sales consultation and test drive, the service center in charge of delivery and after-sales, and official website in charge of product sales. The three are coordinated by the headquarters, each performing its duties, and there is no relationship between utilization, distribution and competition, which makes every link have no interest orientation and returns to the essence of service.

since Tesla's orders and payments can only be made through official website, there is no competition among direct stores. In the process of car purchase, every Tesla direct store will not offer discounts like traditional 4S stores, or need to bind insurance, decoration, etc., so that consumers are in absolute price transparency when buying a car.

the biggest advantage of price unification is that consumers will not be "slaughtered" because of asymmetric information, and the products they buy have official channels to endorse, so consumers don't have to make great efforts to compare prices and bargain everywhere, saving a lot of unnecessary time and energy. This brand-new car buying experience has also been imitated by many new brands.

in addition to direct sales, Tesla also maintains direct sales mode in after-sales service.

Because the sales end adopts the direct sales mode, Tesla does not need to rely on users to come to the store frequently after buying a car to generate profits. Therefore, when traditional 4S stores rack their brains to attract users to the store for after-sales service, Tesla tries to avoid users from coming to the store through product features, technical means and after-sales mode, so as to save users' car cost and time cost.

Moreover, Tesla's after-sales stores operate independently of the direct experience stores, and there is no cross-interest relationship with other stores, thus ensuring the transparency of after-sales service.

At the same time, Tesla itself is an electric vehicle product. Compared with traditional fuel vehicles, Tesla has a simple structure and no complicated mechanical parts, which reduces the maintenance frequency of mechanical parts during use. Moreover, through the application of intelligent technology, Tesla is also more flexible in the investigation and maintenance of vehicle problems. If it is not a hardware damage problem, Tesla can solve it through remote software update.

if the hardware is damaged, if it is not serious, will Tesla have Mobile? Service's guarantee car can directly find the user's site to solve the problem, without the need for the user to drive to the store.

even if there is a problem that must be solved at the store, Tesla can know the problem in advance through remote diagnosis, prepare the corresponding parts and accelerate the maintenance of the vehicle.

This kind of after-sales direct sales allows users to basically enjoy the "intangible" service in the process of car use, which can save a lot of time and money compared with the maintenance of traditional fuel vehicles.

Since entering China, Tesla has been insisting on self-built super charging network, and has built many different charging methods such as home charging, super charging and destination charging according to different travel scenarios of users. By arranging the charging piles in the high-frequency scenes of users' lives, we can provide users with a variety of choices for daily commuting, suburban travel, long-distance self-driving and other travel life.

up to now, Tesla has built more than 2,511 super charging piles and 2,411 destination charging piles in China, covering about 91% of densely populated cities, making it the largest single-brand charging network in the domestic new energy market.

At present, Tesla's new generation V3 super charging piles have been launched in Shanghai, Guangzhou and Beijing. The new super-charging pile uses a new charging structure and new power electronic components, which has a faster charging speed than V2 super-charging pile. In an ideal state, the V3 super charging pile can support the peak charging power of up to 251kw, and it can supplement the cruising range of the vehicle by more than 211km after charging for 15 minutes.

This year, Tesla expects to add 4,111 super charging piles (including V3 super charging piles) in China, which will be twice the total number of super charging piles built by Tesla in China in the past five years. Compared with other electric vehicle brands that need to rely on third-party charging, Tesla, which has direct overcharge, is far ahead in both charging environment and charging efficiency, and has also laid a solid foundation for product growth.

Tesla, which adopts the direct mode in sales, service and charging, has triggered a change in business model and created a brand-new business atmosphere. In this direct mode, all commercial projects are open and transparent, and it is more fair and just for consumers. Behind the direct mode is the cooperation of Tesla's advanced electrification and intelligent technology. In the long run, this direct marketing model that makes everything transparent will better adapt to the era of electrification and be more conducive to the long-term and sustainable development of the new energy automobile industry.

So, we finally hope to have a "real" business model without middlemen to earn the difference, so some middlemen should stop squeezing in.

This article comes from the author of Chejia, car home, and does not represent car home's standpoint.