However, with the update of platform rules, it is difficult for more and more businesses to make money by not supplying goods. Even for many merchants, the cooperation of non-supply mode is very simple, but the lack of income means that the project can't be operated, so more people choose JD.COM, the second largest e-commerce platform in China.
JD.COM store group model
First of all, let's talk about the store group model, that is, open online stores in batches on the e-commerce platform. This model was operated by many people not long after Taobao came out. When they arrive in JD.COM, they are basically the people who do Taobao shops. Their way of making money needs to cooperate with the shortage of goods, that is, after the customer places an order, they contact the manufacturer for delivery and earn the difference from the middle.
Why do Taobao shop groups move to JD.COM platform? The first reason is that the cost of opening a shop in JD.COM has been greatly reduced, and they are skilled, so they took the opportunity to go to JD.COM to continuously enlarge their income. But when many people see this project, they will think that it is easy for others to make money and they can do it themselves. In the end, they had to close down because of lack of technology and experience.
operational approach
Before we talk about the operation method, let me tell you a new policy of JD.COM that we need to pay attention to. JD.COM started the mode of "shopping in JD.COM". COM ",similar to Pinduoduo's, is still strongly supported. Now is the bonus period for entrepreneurs.
1, capital planning
Although JD. COM's store group model does not need too much cost, we need to ensure that there is liquidity to choose the store type. After all, it is necessary to have a deep understanding of the rules of the platform, rather than placing products at will. The default of JD.COM platform is to pursue product quality rather than price.
2. Software selection
Auxiliary software can effectively improve our store group. For beginners, try to choose one with complete functions and simple operation. Of course, it's hard to find. At the beginning, it is recommended to collect goods and upload software. These two functions are enough for beginners.
3. Store positioning
Shop decoration style, freight template, product price, activities, etc. All need to be considered. If there are activities in the early stage, the store will get up faster, such as discounts, gifts and other regular activities, and you can send big red envelopes with sufficient funds.
4. Selection of products
It is best to refer to Taobao when choosing products, because the comprehensive data of Taobao is very useful to us. As long as Taobao is hot, JD.COM can sell well. For example, clothes are more likely to explode, and so is the explosion of a star. Occasionally, products that are not available on Taobao can be listed on the shelves in JD.COM.
5. Operation optimization
Title, baby keywords We can combine a title suitable for optimization through the analysis of traffic and hot words. Moreover, keywords often need to be updated, and the Internet changes very quickly. The life cycle of a product is often very short, and it is necessary to change keywords at all times to optimize.
abstract
Now, the money-making projects of non-supply stores are still very popular, and it can even be said to be one of the hottest projects this year. If you want to operate, there is still a market, JD.COM. COM's support plan is more favorable, so it is a new welfare for entrepreneurs.