How does an ordinary white-collar worker embark on the road to entrepreneurship?
I come from an ordinary rural family. Because of family reasons, I have been more mature, sensible and hardworking than other peers since I was a child, hoping to make my family live a good life. I like learning, pursuing progress, and more eager for success.
After graduating from college, I quickly stepped into the society, and along the way, I also realized all kinds of sadness and helplessness. I have been engaged in traditional manufacturing for nearly 10 years, but during this 10 year, I have never been quiet, constantly changing different industries and challenging different positions, from manufacturing to production management, from product R&D and design to human resource management, from graphic design to network engineering management, from Taobao and Tmall store operation to internet marketing, and every iteration has completely transformed me. Interlaced like a mountain, in the eyes of outsiders, constantly changing industries and positions is a very unreliable thing, but this is me, a restless me, a successful me.
On the way to success, I have always kept Do not forget your initiative mind, worked hard and firmly believed that as long as we work hard, we can get what we want. However, sometimes, we have a clear goal and made great efforts, but after some efforts and even forgetting to eat and sleep, we find that we have actually turned a corner and returned to the original point, or just taken a small step, and the hope of achieving our goal is almost zero. So I really understand what choice is more important than hard work. If we go in the wrong direction from the beginning, then no matter how hard we try, it will be difficult to reach the other side of success. I always like to pay attention to the latest news on the Internet, big data, AI artificial intelligence, Internet of Things, smart home, new energy, enjoying the economy and so on, but these are too big, and I don't know where to start. By chance, I was lucky enough to learn about creative thinking. I also know that the company is looking for a "city master" and deeply understand that the company's entrepreneurial vision is to build an Internet entrepreneurial community with 65,438+10,000 people and help more young people who are interested in starting a business. Suddenly I felt that I had found the direction, so I decided to join.
With the rapid development of Internet economy, the relationship between social subjects has evolved from the original employment relationship to the cooperative relationship, and community is the most sticky social relationship chain. As long as the members of the club advance and retreat together, they firmly believe that they can fly high under the wind.
Five things you must know as soon as possible when you embark on the road to entrepreneurship
At present, the failure rate of entrepreneurship is very high, and many companies that have already emerged may disappear overnight. I read a lot, summed it up, and found that most of these companies made some basic mistakes, especially those who started their own businesses for the first time. Today, I summarize the following five points. Entrepreneurs must correctly understand and pay attention to them so as not to stumble over these issues.
1, depth rather than breadth
Nowadays, many entrepreneurs are very imaginative when they talk about starting a business. But from the experience, most of the failures in starting a business are because they are not smart enough, but because they are too smart, want to do everything, and often have ideas and ideas. The result is like walking alone, seeing the flowers and plants on the roadside, always walking over to have a look, and finally delaying the right path. There are still some people who are steadfast and persistent in walking along a road, but they have succeeded. Entrepreneurs should not be too impetuous. They can be open-minded when choosing entrepreneurial projects, but once they decide on a project, they must concentrate. At this time, they must have depth-all their strength and thinking are centered on the core project. Although those big companies are diversified. Their main business is mature, and they have enough funds and resources to diversify and seek growth. However, the main business of the startup company has a lot of room for growth, many difficulties and challenges, and its own strength is still very weak. Premature diversification can only be a dead end.
Don't think the market is small.
Now many entrepreneurs are ready to serve the whole people and the whole world. When it comes to some market segments, they feel that the market space is too small to get involved. In fact, for entrepreneurs, it is these market segments that have the opportunity to survive and grow. The profitable mass market is large and there are enough customers, but such a market is bound to be accompanied by cruel excessive competition, which is the battlefield of predators. Most startups can't stand on their feet. On the other hand, although the niche market is small, the competitive pressure is relatively small, which is often an area that large companies are unwilling to do or have no advantage. As a startup company, it is easier to find its own advantages in market segments and then gain a foothold. I survived and thought about greater development.
3. keep pace with the times.
Looking at those companies that have gone through the sky but are short-lived, we can find that they all rose rapidly by the correct strategy or model at first, but with the development, they failed to keep up with the changes and development of the market and were gradually eliminated by the market. So, don't expect a model or an idea to make a company successful. Competitors are imitating and consumers' ideas are changing. We must adhere to the main line of strategy and constantly follow the rhythm of the market for innovation and development, otherwise we will be overwhelmed by competitors or forgotten by consumers.
4. Don't pin your success on financing.
Many people complain: "I have good ideas and good projects, but I have no money." If I have money, I will succeed. " People who have this idea always feel that they are very good, and they will be able to do great things as long as they have money. In fact, people who can do great things must be able to do small things first. You can't even earn a little money, but you want to make a lot of money. It's impossible. Since childhood, you have accumulated not only wealth, but also your ability. A general starts with a little soldier and directly promotes the soldier to a general. Is he up to it? On the one hand, some entrepreneurs have even developed the habit of starting a business through investment. They only think about how to raise money every day, but rarely work hard on their business, thinking that successful companies are all piled up with capital. In fact, financing is "icing on the cake", which helps you do more things, not feed you and save your life. If you don't understand this truth, you will only taste despair when you need "timely assistance". With the recession of entrepreneurial wave, sadness and the evaporation of huge capital, investors and investment institutions will be more rational, and there will be fewer and fewer cases of blindly chasing or investing in a concept. Venture capitalists will invest in you only if the company can survive independently, and survive well and have prospects.
5, only responsible for the person who pays the bill.
Many entrepreneurs often come up with various ideas after starting a business, or are influenced by the "staff" around them. In order to please investors, constantly change products and services, get rid of the initial heart. As a result, their business is getting worse and worse and more chaotic. The road for entrepreneurs to start a business is not only difficult, but also accompanied by waves of confusion and temptation. At this time, it is most vulnerable to the influence of the surrounding environment-competitors, colleagues, partners, customers, and even seven aunts. At this time, entrepreneurs should eliminate interference and only pay attention to those who can create income for you, that is, consider how to create more value for customers and make them more willing to pay the bill. Other sounds may be right or wrong, but if you can't distinguish them, just block them.
How should ordinary people embark on the road of entrepreneurship?
Many people worked hard for a month with a monthly salary of 3000-5000. By the end of the year, they had only 20 thousand yuan left in their hands, which was already remarkable. There is a lot of pressure to have a car and a house and borrow money to repay the mortgage.
Is this the only way? Is it impossible to reverse it? Didn't you say that this poverty has not changed? Many people have gone to learn technology, and many people have gone to do internet promotion. Lock in a new project and do it. It takes a few months for technical students to learn well. They jump ship and earn a high income. Just looking at the property prices, they still lost money. It is common for people who do new Internet projects to place orders for a few days and do new projects full-time for two years.
People change their lives, perhaps according to the internet, the entity has long been perfect and saturated, even if technological innovation is really too difficult.
Being an entity, if you don't stick to it for three or five years, you can't touch the roots of doing business at all. It is not clear why many people still choose entities. Global decision insight, or insight into the global decision?
It has never been easy for me to be an entity in my life. If possible, that is to say, the project will invest in some pavements, collect some rents and make money from the Internet.
Why did I choose the Internet? I used to be engaged in decorative building materials and offline promotion business. I invited this leading cadre to drink all day. Which leading cadre drinks, carries a computer bag, runs for dozens of kilometers, invites people to drink, drinks comfortably, then invites people to sing, then travels to send leading cadres home, and then goes home by himself. It is already late at night. If you want to move on, you must sign a contract.
Yancha, who just started to deliver wine to others, wants to ensure the smooth implementation of the contract, and others will not give me trouble. The contract has been executed, and I just started to live in the general manager's office and the accounting company's office. What's going on here? Ask for the bill. How many years have passed, and up to now, I have recovered some accounts, and some have to ask a lawyer to go to court. I don't care about this kind of money, because I don't want it. Traditional business is not only physically and mentally exhausted, but also unprofitable.
Why did wanda plaza just begin to depreciate? Wanda Wang Jianlin has just started the transformation and development, and engaged in culture and art, Internet business and Internet celebrity business with Weibo, Wang Sicong. People engage in internet business and make money entirely by their own intelligence. It's easy. Fans and partners reward me with food, and I eat it. Just slow and steady. This is also the reason why I always think that I am doing virtual internet business. Tired and comfortable, it doesn't matter.
Others can make money, why don't you make money?
Audio, video and live broadcast rooms are all like this. At present, that is to say, virtual economy, that is to say, game entertainment is the most popular at present. Huan Zi TV Station, from a retired security guard to a self-media platform creator, earned an annual salary of 500,000 by continuously shooting Charm all over the country! If God gave me another chance, I could have chosen to be the Internet.
No matter how stupid a person is, it is easy to get 200,000 to 300,000 yuan a year if he is safe to do the Internet and do new projects. Just don't know why, many people come back to work after working for a while. Maybe because he is too poor, his assets can't accompany him for the past three months. People lack ambition, but horses are thin and hairy.
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