Graphic and text make money from the media? When the Internet enters every corner of life, it quietly changes everyone's way of life and consumption. The volume of double eleven transactions just past has once again set a new record. How many people broke out with such a large consumption of 24 hours? Busy working-class people can only watch the gold on the ground being divided up by others, and they can only watch with their eyes open. So what caused this situation? Is it ability? Or IQ? The answer is no, as we all know, the most profitable industries are always those emerging industries. For example, the following industries, which I believe many people don't know well, have recently attracted public attention. Why do so many people pay attention to unfamiliar industries? There is only one answer, and that is "profit". As the saying goes, "you can't get up early without profit." Where there is interest, there is competition and rules. Recently, news reports have to publish laws and regulations related to the media. Thirdly, it should be violence in this industry, that is, from the media. I believe many people will say, "What species is the media?" Today, Bian Xiao will tell you how to make money from this low-key and profitable industry. When many people are still content to leave early and return late, some people earn tens of millions a year by Sina Weibo. When people use WeChat to chat and watch news, some WeChat official accounts earn tens of millions a year, and the operating valuation has reached hundreds of millions of yuan. When we are still reading electronic novels every day, when the advertisements on the screen are constantly refreshed, someone earns a full plate of gold. In this era of information explosion, people who eat crabs first can always earn Jinshan Yinshan. However, we. If you know, you may also make money. 1, advertising. We often see that many articles are written in general, but they can read 65438+ million+. Let's simply calculate an account. A 65438+ million+self-media practitioner who didn't write an article earned at least several thousand yuan in advertising fees. An advertiser finds himself to put it directly, one can earn 10 thousand, and a working class runs a self-media account after work with a monthly income of 654.3 thousand. 2. e-commerce shopping. Friends who often watch news or WeChat official accounts often see products or software embedded in the middle or bottom of the article, and they can shop directly by clicking. Many people have become accustomed to it, but this small change has caused great benefit value. According to the online survey, everyday shopping platform can transform many orders in this way, bringing real money. E-commerce shopping is the second way to realize from the media. 3. Online courses. In the WeChat group and circle of friends, I often see various courses to improve myself, and it costs ten yuan to listen to them at a time. Many friends scan the QR code to pay for listening when they see what they need. This is an online course and the third way to realize it from the media. Dragonfly, Himalayan and other software make a lot of money by using online courses and voice, and many self-media platforms also cut into online courses, earning Jinshan Yinshan. Online courses are also a way to make money from the media. How to make short videos to make money from the media? Anyone who does the Internet knows: "Where there are users, there is marketing". Tik Tok has reached 400 million daily life in June this year at 5438+ 10, and this number is still growing steadily, and there is no peak in a short time. Luo Pang once said that all the competition in the Internet age is, in the final analysis, the competition for users' time. When hundreds of millions of young people with willingness and spending power spend hours on short videos and live broadcasts every day, if your products and brands have not been laid out in these two areas, there is no doubt that you have been marginalized. After the barbaric growth period of Tik Tok traffic, Tik Tok began to explore the realization of e-commerce. The quantity of goods carried and whether they can be carried have become new indicators to measure the value of online celebrities. After all, no amount of traffic is useless for online celebrities who can't be realized. A few days ago, China's first-generation internet celebrity Lao Luo announced that he would settle in Tik Tok. Although it didn't start broadcasting, the shelf fee of 600,000 was staggering. At present, Lao Luo's Tik Tok account * * * has accumulated more than 3 million fans, and it is conservatively estimated that the traffic on the day of live broadcast will exceed 6.5438+million. It is said that there are ***25 orders, each of which is 600,000 yuan, and the pit fee has been collected150,000. The influence of short video+live broadcast can be seen! So what kind of video content can be delivered successfully? The following four cases show you the form of account that can bring goods. Failure case 1: many fans ≠ strong ability to bring goods. Most people think that if you want to make money with goods in Tik Tok, you must have fans. But in fact, the sales volume of goods brought by Tik Tok is not directly proportional to the number of fans, and even the products brought by tens of millions of fans are not as effective as the accounts of thousands of fans. Zhu Xiaohan should add a picture annotation, with no more than 140 words (optional). Zhu Xiaohan is a well-known online celebrity of Tik Tok. He has successfully won more than 30 million yuan by relying on the Tik Tok platform, and his face value and figure are very good. However, when he opened the merchandise window, he found that the sales volume was not very high. What is the reason for adding a picture label, which does not exceed 140 (optional)? As a beauty story account, it is not difficult to see from comments, data monitoring and other platforms that the fans are mostly male fans, and the windows are mostly women's clothes, cosmetics and daily necessities of the same style in Zhu Xiaohan ... Although the picture quality is very high, the conversion rate does not reach the expected effect. (The above is only for short video window delivery, not for live broadcast delivery. ) Failure case 2: Use pictures or mobile videos as delivery materials. With the liquidation of Tik Tok platform, picture works gradually fade out of users' sight, but there are always some novices who use picture materials to assemble videos or move other people's works for delivery, and the effect can be imagined. Add a comment about the picture, no more than 140 words (optional). For example, the above case account has 187000 fans (among which the moisture content is unknown), and the recent broadcast volume is very bleak, with few orders. The content in the early stage of the account is a picture carousel, with a single content form, poor video experience and unsatisfactory powder-up effect. After Tik Tok issued a notice to improve content creation, there was no single volume and no income in the end, and everything was in vain. Success story 1: real person appears+show+show, which can highlight product details. Most people choose to shop in Tik Tok, which is very important because they can see the actual effect and use of the product. Add a comment about the picture, no more than 140 words (optional). The appearance of real people first wins the trust of users. For example, the content of the video is to unpack seafood products on the spot, and then eat them now. All the details of seafood products can be seen from beginning to end, and people will buy this seafood product with peace of mind. With this video account, the roi is easily greater than 1 without any optimization. Once every two days, there is no commission less than 6k per day. Add picture remarks, no more than 140 words (optional) Success Case 2: It often plays a key role in showing real product usage scenarios and good-looking or practical product actual effects. We can often see some good things sharing accounts and sending daily necessities trial videos. This kind of video is very popular on Tik Tok platform, and the delivery effect is often unexpected. The following case: Add a photo comment, no more than 140 words (optional). After shopping in Tik Tok, you should brush a similar video, a product-oriented product display video, and click on the shopping cart to see the sales volume of this product. With picture annotation, it does not exceed 140 words (optional). A video that looks ordinary to outsiders has such great energy that it brings 1 1.7 1 10,000 sales to Taobao stores. Add a photo comment, no more than 140 words (optional) and click on the account home page. It is easy to see that this is the matrix number of professional goods. Wondering, think about it, this kind of video is not as difficult as I thought. goods