I'm afraid Zhou Zongchao has a lot to say on this issue.
One is the sudden popularity of farmers.
Once, Zhou Zongchao was a "lucky dog" excavated by a brokerage company. Zhou Zongchao was originally a wussy farmer in Yibin, Sichuan. He lives mainly by farming in the mountains and picking mountain products. But two years ago, Zhou Zongchao suddenly felt that the neighbor's eyes were a bit strange, and someone was patting himself with a mobile phone. Zhou Zongchao is still in the dark and doesn't know that he has become popular on the Internet.
Strange to say, how can an ordinary farmer become popular? This has to say Zhou Zongchao's appearance. In Zhou Zongchao's view, his face is not very good-looking, but he didn't expect that there was a person whose face looks like twins, and the person who "bumped into his face" was Ma Yun, a famous entrepreneur in China.
With such a face, it is not difficult to explain why it is popular. One day, a man took a photo of Zhou Zongchao picking mushrooms in the mountains and posted it online. In order to attract the click rate, he also wrote: "Ma Yun is also selling mushrooms." Unexpectedly, the two look so alike that many netizens really believe it and wonder: How did the horse enter the mountain dressed like this?
Later, although the photographer denied the rumor, Zhou Zongchao's life was disrupted. His face, which he had never looked at carefully, seemed to be a treasure, and everyone was amazed. Many internet celebrities also came to watch him broadcast live. Later, the brokerage company also found him.
What the brokerage company takes a fancy to is naturally the huge benefits behind Zhou Zongchao's face. Now the webcast is so developed that everyone loves to watch it. If Zhou Zongchao, who looks like Ma Likun, is slightly packaged and taught the skills of live broadcast, commercial promotion and stage performance, he can definitely make a lot of money.
The brokerage company paid a large sum of money. Although Zhou Zongchao doesn't know how to be an online celebrity at all, who will have a hard time with money? Moreover, the brokerage company also promised that as long as Zhou Zongchao signed the contract, he would have a bright future, much better than picking mushrooms in the mountains. In this way, Zhou Zongchao signed a contract and started his own network celebrity road.
Second, well-packaged online celebrities.
Zhou Zongchao became popular because this face resembled Ma Yun, and the brokerage company was determined to let him imitate Ma Yun specifically. After all, it must be very effective to look at the face of such a billionaire and say the lines of online celebrities on the screen. The brokerage company found many videos of Ma Yun himself to make Zhou Zong imitate Ma Yun's tone and movements.
Driven by the company, Zhou Zongchao quickly became popular. Looking at the balance in the bank card, Zhou Zongchao felt that he was simply dreaming. It turns out that he can earn so much money by imitating Ma Yun and saying a few words! Driven by huge interests, Zhou Zongchao is a little carried away and his temper is getting bigger and bigger, as if he really regarded himself as "Ma Yun".
There are more and more commercial promotions, and Zhou Zongchao also plays big cards. It is not that high-end products are not accepted, which makes the partners very angry. At the same time, the brokerage company is also dissatisfied with Zhou Zongchao. Zhou Zongchao was introverted and didn't keep up with the trend. His words and deeds are taught by hand, which makes the brokerage company feel that it takes too much energy to train him.
When Zhou Zongchao was still very popular and could make money for the company, this was not a big problem. However, the fame time of online celebrities is very limited, especially online celebrities, who rely entirely on imitation and have no other skills.
Third, everything goes back to the original point.
Netizens soon got tired of Zhou Zongchao's aesthetics. Even when Zhou Zongchao broadcasts live, the audience will ask him what he will do besides imitating Ma Yun. This question made Zhou Zongchao prevaricate. In fact, he knows that he can't do anything, and he relies on this face to bring goods. However, he is not good at words, and even his lines are stuttering. If it weren't for this funny face, he wouldn't have so many fans at all.
Zhou Zongchao is not an interesting person in essence. For online celebrities, "boredom" is a fatal weakness. Netizens will not be satisfied with just looking at one face. Soon, Zhou Zongchao's fans will be lost in large numbers. The brokerage company made a lot of efforts to save him, such as teaching Zhou Zongchao to learn new talents. However, Zhou Zongchao, who has been a farmer for half his life, can't learn the business of online celebrities. Disappointed brokerage firms don't want to be idle. That's it.
Suddenly, he became red, and suddenly he was silent. Zhou Zongchao felt that God was joking with himself, but his life had to go on. After staying at home for a few days, Zhou Zongchao turned out the tools he used to do farm work and went to dig mushrooms.
Strangely, when I was in "Celebrity on the Internet", I felt proud and empty at the same time. I dug mushrooms in the mountains, tired and sweaty. Zhou Zongchao feels very practical. Also, Zhou Zongchao thought that he didn't have the ability to be an online celebrity at all, and he was packaged as a celebrity by the company. In fact, he is an embroidered pillow. Can he be innocent?
Zhou Zongchao, who wants to understand this article, never wants to be an online celebrity again. Instead of trembling to attract fans, he might as well dig mushrooms and be an ordinary person!
Fame can be summed up in one sentence-if you want to wear a crown, you must bear its weight and have great ability to enjoy it, otherwise you will get nothing in the end. Now, fame has become easy, and many people dream of it. However, without sufficient ability to support, fame will become a trap. Zhou Zongchao was lucky to escape unscathed. Many people had to struggle for false prosperity and eventually hurt themselves.
The eyes of the masses are discerning. Temporary excitement may bring temporary prosperity, but in the end, only truly capable people can stay in the cruel market competition. Those well-known online celebrities look relaxed. Actually, who didn't do it after trying? Without real talent and practical learning, it will only become a foil, and no one can get something for nothing.
If you want to succeed, if you want to succeed in my official career, it is impossible to be opportunistic. Only by constantly precipitating and enriching your heart can you truly become a winner.