In the era of the new economic normal, the income of the general public is limited, the growth of consumption power is declining, and business has entered a cold winter, especially in physical stores. Under the multiple squeeze of e-commerce, rent, tax, transportation, manpower and other costs, it can be described as struggling. Of course, it is not that there is no way out for physical stores. If you have to do it, you should try to avoid industries and fields where e-commerce has a big impact. Such as:
1. Catering. It is just needed at any time, and it is more and more involved in people's lives. Middle-and-low-grade restaurants in towns can have three shifts of breakfast, dinner and midnight snack to offset the pressure of rent and tax and survive in the cracks.
2. medicine. People eat grains and get sick, and hospitals take medicine to support doctors. Many people often go to hospitals and pharmacies to buy medicines in order to save money, and it is difficult to replace e-commerce at present.
3. Fresh. The nonstandard and freshness of fresh agricultural products and the randomness of people's purchase determine that e-commerce cannot unify the rivers and lakes; The standardization of urban management and the acceleration of life rhythm have given birth to community fresh convenience stores.
4. trusteeship. The aging population and the liberalization of the second child policy provide an opportunity for the development of the elderly and children's custody industry.
5. Life services such as beauty, hairdressing and fitness. As people pay more and more attention to the quality of life, it has certain development potential.
of course, due to the limitation of space and knowledge, I can't list them one by one, for reference only.
I'm an operator of a physical store. I don't know what to do about physical stores. In the field of physical stores, I don't know what to do, but generally speaking, physical stores are really in a recession than in previous years. Now, in the Internet society, most people choose online shopping for convenience. Coupled with the competition from all walks of life, high rent, it is unstable to do physical stores.
Let's talk about myself. I started my own business in 2116. At that time, I chose building materials, doors, windows, floors and things in the wardrobe that were related to my husband's work. In the first two years, my business was relatively stable. In the past two years, it dropped significantly. In the past few years, you didn't have to go out to run the community, so business would come to you. Now, if you don't go out to run business, you can only wait for him.
The emergence of the Internet has made physical stores in many industries seem to be virtual, such as making clothes, Taobao, Vipshop, Mushroom Street and other platforms. Be a restaurant, a beautiful group, are you hungry? Do electrical appliances, JD.COM, Suning, many, many, do beauty, there are also various beauty online shopping platforms.
No matter what kind of physical store you start your own business, you must first choose an industry that is conducive to your own development. Although physical stores are in a weak position under the competition of the Internet, as long as you are willing to work hard and work hard, you can still achieve something!
I'm Xin Zi. Please pay attention to me and thank my friends for their support!
What kind of store to open? It is suggested to follow your own conditions. Here are some plans for your reference!
1. If the strength is strong and the wealth is more than 11 million
1, you can invest in big flagship stores, especially well-known brands, which have a large audience, high profits and few competitors! As long as there is demand, such rich people will go straight to such big stores for consumption!
2. National chain stores, such as Haidilao, various household stores and similar IKEA
3. Super-large supermarkets and such physical stores actually occupy a large amount of consumption of the surrounding residents
4. Education, medical care, fitness, beauty, leisure and many other industries have the strength and opportunities!
2. If you have the strength, you can still have a wealth of about 1 million to 11 million
1. Open a specialty food and beverage store, the store need not be particularly large, and the main features, local flavor and the like will do
2. Open a children's training store, regional education still has a certain market and special literacy, calligraphy, music, etc.
3. Open a small playground and the like.
4. Of course, there are more projects to do, and you can try them in a moderate scale!
3. If the strength is generally about 1 million to 1 million
1, it is still the first choice to make catering. Eating this piece is always a hard demand of people, and it should not be too bad as long as it is managed with care
2. Doing services, such as housekeeping, driver's license training and enrollment, etc., and many service markets are always in
3. Subdivided product stores, such as home stores, selling wallpaper and floors. Not much savings, less than million
It is suggested to try not to do physical and physical costs. In fact, a lot of expenses, such as water and electricity, store rent, transfer fees, tea fees, various decoration of stores, signboards, and salary of shop assistants, are all expenses, and it is very difficult to operate with little money.
if you must do it, suggestions are steamed stuffed bun, pancake shop, beverage package shop, milk tea and the like, and it is also possible to repair it and recycle it second-hand! The general principle is better to start from the needs of life!
finally, to sum up, I don't think anyone can give you the correct answer to this question. Your situation, consumption population, consumption structure and competitors in your city are all useless information. Doing business is a comprehensive idea. Simply put, any physical store can make money, but if others make money, it doesn't mean that you can make money by doing it. There are many comprehensive determinants here! I suggest you choose what you want to do, and then make a detailed investigation, such as the competition situation, the consumer groups, where to open the store, and whether the budget is enough. I hope you can consider it comprehensively before deciding what to do!
There is neither the best business nor the worst business in physical stores. If you still do physical stores according to the traditional thinking, it will definitely end in failure. Physical stores in any industry are doing well and struggling. Physical stores that are difficult to operate are operating according to traditional thinking, so it is becoming more and more difficult.
Many entrepreneurs now want to open a store at the beginning, guard the store, and earn income every day. This was a state many years ago. Now, if you still think like this, stop your imagination immediately, and it will be difficult for such a physical store to persist for a year.
it's hard to answer the question of what a physical store should do. It's not impossible for a physical store to do it. It still has great potential to do it with new business ideas. I'll give you some suggestions for physical stores:
First, the marketing of physical stores is diversified, and the combination of online and offline can make physical stores. Having physical stores can at least give your customers a trust.
second, no matter what industry, the influence mode of physical stores is changing, and only people can have sales. Apart from profits, can you guarantee the number of stores you enter every day? Therefore, marketing strategy is also very critical.
Third, the physical store is only the carrier of business. You don't rely on physical stores to make money, but rely on your loyal customers to make money. Relying on physical stores and vigorously developing your online customers will naturally bring profits.
fourth, profit rationalization, any industry is transparent, and reasonable profits are acceptable to customers. If you blindly want to earn your physical store expenses through the profits of goods, it will lead to unreasonable profits of goods and it will be difficult for customers to develop.
5. If you don't know anything about new retail, it will be very helpful for you to catch up on your new retail knowledge before deciding whether to open a physical store. It is easy to open a physical store as long as it has funds. The key is future operation.
6. Since you are a physical store, you'd better not choose the form of joining. There are too many joining pits. In the end, you all work for others, do your own advantages, and combine online and offline operations.
I hope the above suggestions can help you!
In this peak era of the Internet, more and more physical stores have been forced to close down, especially those for daily necessities such as mobile phones and clothing. So if you want to open physical stores now, what store is better to open?
Personally, I think it is more suitable to open restaurants, restaurants and other food and beverage outlets for the following reasons.
Although there are many restaurants now, take the one next to the school as an example. Every day after school, the canteen is full, and a large number of students choose to eat outside the school. The main geographical location is better, and business is definitely booming. For off-campus restaurants, what students value most is whether the food is healthy or not. Therefore, the first point is to ensure food hygiene, so that people can eat with confidence, and the rate of returning is naturally high.
In the physical industry, restaurants are the least affected by the outside world. Even with the advanced technology, people have to find a place to eat. Nowadays, most people choose restaurants to get together for a good meal at any class reunion or birthday party, so restaurants will never go out of fashion. Even if there are many such restaurants in this area, the main reason is that your store has a good taste and a good reputation, and the passenger flow will never be disturbed.
When you open a restaurant, you must know more about your own food, find more people to taste it, and listen to other people's opinions. Some things really don't taste good, but you insist on investing. Secondly, the way to retain customers is to innovate and constantly learn to try new tastes. Kendeji has accumulated so many customers and it is still innovating.
Personally, if you want to open a physical store now, the best thing is to open a restaurant and other stores, do a good job in food safety and taste innovation, and business will naturally flourish.
what kind of store is more stable? In business, the quality of business depends entirely on your ability. No one has the ability to suggest that you can make money or break even if you are sure. Everything ultimately depends on your ability.
Physical stores are now under the impact of e-commerce, and they are now in a critical period of seeking changes. The main trends of physical stores in the future are:
This category can never be completely replaced, such as catering is not only for full meals, but also for the dining environment and experience, social needs, travel needs and the pursuit of special diets, all of which ensure the necessity of physical catering stores. Similarly, people are pursuing health more and more, and there are more and more fresh fruit shops.
Modern people are increasingly pursuing diversified forms of entertainment, such as KTV, partying venues, secret room escape and so on, which are all experiences that e-commerce cannot provide.
The concept of new retail was first put forward in 2116. In the past two years, new retail has been the hottest topic, whether it's physical or e-commerce, retail or commercial real estate. In the last decade, consumers were used to one-stop shopping in shopping centers. In this decade, consumers feel that since they can stay at home, they are happy to buy them in buy buy on their mobile phones. However, after all, online shopping can't be seen, touched or tried. Consumers now want both the quality of physical stores and the convenience and cheapness of online shopping, so the concept of new retail came into being-breaking the distinct format of online and offline and physical e-commerce, making full use of big data, like box horse fresh life, and reorganizing supermarkets and restaurants. Under this trend, new retail is bound to take off further in the future.
if e-commerce monopolizes standardized or semi-standardized products, physical stores can deepen customized services and grasp the unique psychology of young people nowadays, such as making high-quality clothing customization and so on.
the direction is all there is, whether you can break even, whether you can be stable and whether you can make a profit depends on your ability.
I'm Li Hewei, the "director" of peasant workers. I have more than 21 years of entrepreneurial experience, and I'm not a famous angel investor and entrepreneurial tutor. For more information about entrepreneurship, please pay attention to the headline: He Wei said, talk to me about entrepreneurship!
I also started a business in the entity recently, starting with the Internet and then starting with the entity. But recently, the Internet and the entity have been working together. After all, eggs can't be put in one basket.
I'll just talk about what I did, and then analyze what my friends are doing.
At present, I am working as a homestay in Xinjiang. Now it seems that this decision is correct. Although the real economy has been severely impacted by the Internet in the past two years, it is still impossible for you to live in virtual accommodation when you go out to play.
I don't recommend hotels, homestays or apartment hotels for accommodation, but I recommend youth travel. The reasons are as follows:
1. Low cost
At present, the land price is too expensive, your investment in making a regular hotel is too huge, and the cost recovery period is too long. B&Bs are generally rebuilt by using idle old houses, with low cost and low rent. Moreover, tourists' requirements for homestays are not as high as those of regular hotels.
2. More go on road trip
In the past, people used to go out with a group, but now young people tend to go to go on road trip, and they are more free to play. Especially when you go to some scenic spots with ethnic characteristics, you are willing to try homestay or youth travel, which is more distinctive and lively. I travel to Chengdu by myself, and I always stay in homestays. The rooms are big enough and comfortable.
3. Low risk
Even if you don't open the hotel successfully for some reasons, or the occupancy is not ideal, the loss will not be too great, and the risk will be more tolerable.
I also know some well-known homestays, and the reserved rooms have been arranged for several months. This will never happen in hotels.
I met many friends in related industries in the process of running a homestay, among which the more profitable ones should be considered car rental.
However, this trip is not recommended to be in a big city, and it is more suitable to be in a famous tourist attraction. Such as Yunnan, Xinjiang, western Sichuan, Tibet and other places. Because the most beautiful scenery in these places is on the road, it is difficult to travel without renting a car.
I went to Yunnan to play and rented a car in Kunming. The scene was really crowded with people and drums. It took an hour to get the car through the formalities, which was booked in advance before I went. There was no car rental on site.
Most of the current buildings are residential areas and business buildings. From these two aspects, we can list the following models of physical stores:
1. Breakfast shops
Nowadays, young people rarely cook breakfast at home, but most of them buy breakfast near their homes or companies, which saves time and is convenient. Therefore, the business of breakfast shops near the general community or business buildings will be better.
2. Convenience Stores
In recent years, many convenience stores have sprung up, such as the whole family, Rosen and so on. Let's take a look at the distribution of these convenience stores. There are very few nearby communities, and most of them are located in subway stations, business buildings and other places where there are many office workers. Most of the convenience stores now have packaged fast food for office workers to eat at lunch. There are also breakfast and snacks, which fully satisfy people's appetite. Coupled with irregular activities, it is more popular among young people now.
3. Beverage Shop
Beverage is a must for afternoon tea. Every afternoon, coffee can be said to be the first choice for office workers to refresh themselves, and Starbucks' popularity in China also has its own reasons; All kinds of novel and eccentric teas are loved by young people. Perhaps they have a good look and feel, are colorful, have a good taste, and are unforgettable. Perhaps they are online celebrity shops, and people are eager for fame. Anyway, the business of the beverage shop is not bad.
There are few physical stores to do now, and going out for a walk is full of sorrow.
Before e-commerce came out, the profit of physical stores was still quite good, so there was a high rent. However, since the advent of the Internet, only entities could not survive, and they had to combine online and offline.
For example, in the underground shop near Huaqiang North, many people don't go there when shopping, but I happened to pass by a shop selling milk tea and cold drinks, where the takeaway brothers all lined up to pick up the goods and deliver them, which is a beautiful landscape. imagine