To sum up, the live broadcast room is the key for consumers to complete the transaction and transformation in Tik Tok, so the scene construction is very important, and the scene we build should also be strongly related to the positioning of people and the core sales goods-the lower the potential energy of people, the more we should highlight the goods themselves, and the higher the potential energy, the more we should combine the characteristics of people to build the scene.

Finally, I'll give you some tips on how to quickly create labels when an account is cold-started.

First of all, in the process of account decoration, more keywords related to goods and content should be added to the personal description, so that the system can complete more records in a short time, so that the system can better identify your target users and bring you relatively accurate traffic;

Secondly, when publishing the content and starting the live broadcast, we should also make relevant orientation settings. If you are doing e-commerce live broadcast, you need to close the recommendation of the same city and friends to improve the accuracy of traffic;

Finally, we must log in to the creator background and the enterprise background and fill in the content category label for the account. In the cold start stage, our own labels will also play a certain reference role in identification.

Author: Yuchuan Juqing Certified Lecturer and Senior Lecturer of Cass College.