Live broadcast plus e-commerce. According to Netease News official website, People's Online Shopping Network makes money by live broadcast and e-commerce. People's Online Shopping Network exploits the market of characteristic agricultural and sideline products through the new format of e-commerce, enhances the brand awareness of regional public companies, and helps to write a new chapter in rural revitalization. Relying on e-commerce, a new business format, people receive and buy high-quality agricultural and sideline products through live broadcast and e-commerce to increase farmers' income.