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Self-media refers to the way that ordinary people publish their own facts and news through the Internet and other channels. "From the media", English is "WeMedia". It is a way for ordinary people to provide and share their own facts and news after they are connected with the global knowledge system through digital technology. It is a private, civilian, generalized and autonomous disseminator, and it is the floorboard of new media that delivers normative and non-normative information to an unspecified majority or a specific individual by modern and electronic means.

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