The underlying logic of making money from the media is a must-see for entering the Internet.

We know that the Internet profit model is mainly e-commerce, advertising and games, and the game threshold is very high, which is unfriendly to ordinary people.

E-commerce and advertising are very common in our lives. E-commerce is easy to understand, that is, selling things online. Traditional e-commerce company Taobao Pinduoduo makes money by selling products.

The mode of e-commerce making money is very clear, selling products in one hand and collecting money in the other.

But since the media is different, some people, as millions of fans of the media, can earn hundreds of thousands or even millions a year, and some people have written articles for several years, which is not enough for living expenses.

What's the difference?

In fact, the underlying logic of making money from the media has both e-commerce and advertising attributes.

It is much smaller than e-commerce in terms of capital investment and entry threshold, and content entrepreneurship is a counterattack for ordinary people.

Since the media is a content entrepreneurship, there must be a mode of making money and realizing it. The unprofitable media can't provide high-quality content for a long time, and even starve people.

Advertising to make money

Many Internet companies essentially make money by selling advertisements, and the traffic on the Internet is equal to money.

With traffic, even if you have no products and do nothing, advertisers will send you money.

This is the case with official WeChat accounts and various self-media platforms. As long as you have a certain amount of reading, you will get benefits, and the essence of benefits is advertising fees.

But the advertising fee alone is very meager, especially now that everyone is short of traffic.

Ordinary people want to rely on good content to explode, and it is difficult to get huge advertising fees.

Many people write articles or shoot videos for several years, only relying on advertising to make profits, or they can only make ends meet.

E-commerce attribute

If you want to continue to realize money from the media, you still have to have certain e-commerce attributes.

The core is to be able to sell. Of course, it is not necessarily to sell physical e-commerce products, but to have sales thinking.

Many virtual or physical products can make money by realizing from the media.

The difference between making money and realizing cash is only the difference between scenes and social and communication methods.

The consumption of physical products is mostly through the scenes of traditional e-commerce platforms such as Taobao and Pinduoduo.

Wechat official account scenario can sell paid articles, professional communities, paid courses, dreams and even contacts by outputting high-quality content.

Interact with readers and users through the content of the article.

Through the content of the article to show their own advantages, distinctive personality, professionalism, and even accompany readers, you can clinch a deal and achieve it.

Most of these virtual products and knowledge are sold and consumed through the official WeChat account.

Since the media is profitable by selling attributes, the advertising fee is almost negligible.

With the rise of short video, the consumption of many physical products has also shifted to short video platforms such as Tik Tok and A Auto Fast.

In fact, it is a scene of making money and realizing cash, and the core sales have not changed.

As long as you can sell it, you can do it again in Tik Tok.

A lot of short videos of delicious and novel products can be sent directly to the yellow car to collect money.

After all, it is much easier to brush short videos than to brush words, which is much cooler and easier to save money.

Interact with users through short videos and live broadcasts.

Tik Tok's beautiful young ladies make users climax, satisfy and get excited, and they will receive willing gifts.

Selling anchors makes users impulsive and provokes people's shopping needs, and users with hot heads will rush to place orders.

They firmly believe that spending money in the live broadcast room is to save money.

They are lovely family members in the anchor family.

There is nothing new in the world. Now live shopping is TV shopping.

Using the most basic advertising to make profits from the media is a novice road, which can only be achieved by selling.

Have you figured out what to sell before you start making media?