The new company in Li Guoqing includes the Internet live broadcast service, which releases the following signals:

1. The Internet live broadcast market has great potential: With the development of Internet technology and the popularity of smart phones, more and more people begin to use the live broadcast platform. Li Guoqing chose to enter this field, which shows that he is optimistic about the prospects and development potential of the Internet live broadcast market.

2. Pay attention to content innovation and user experience: The Internet live broadcast industry is highly competitive, so we must pay attention to content innovation and user experience if we want to stand out in the market. New companies in Li Guoqing may invest a lot of resources in content innovation and technology research and development to provide a better live broadcast experience.

3. Cross-border integration capability: Li Guoqing has successfully established Dangdang, making it the largest e-commerce platform for books in China. This time, he started his business again and entered the field of Internet live broadcast, showing his ability in cross-border integration. He may use his experience in e-commerce to bring new business models and values to the live broadcast industry.

4. Seize the short video market: In recent years, the short video market has developed rapidly and become a hot field in the Internet industry. Li Guoqing's new company's Internet live broadcast service may involve short video production, sharing and other functions to seize the development opportunity of short video market.

5. Seek diversified development: Li Guoqing has said many times that he hopes Dangdang will be more than just an e-commerce enterprise, but can set foot in more fields and realize diversified development. This time, he entered the Internet live broadcast industry, probably in order to achieve this goal and seek diversified development of enterprises.