Generally speaking, the normal revenue sources of websites are advertising, product sales, web design, website construction and system maintenance. It's not that the website can't make money, but it needs to earn 654.38+10,000 yuan, and the website may spend 1 10,000 yuan for this.
● China. Com is the first website in China that clearly puts forward the profit target. 8848, Sina. Com and so on. There is also a clear profit schedule. The insiders believe that in the next three to five years, a number of internet companies will enter the track of making money.
● Don't simply pour cold water on the network economy. The development of the network is not only a matter for network companies, but also a matter for you and me. host
April 2000 was a watershed. Prior to this, the network company had unlimited scenery, and all walks of life were contributing to the network economy. Since then, it has become a fashion for network companies to pour cold water on the network economy.
What is the reason? As we all know, the value standard for evaluating internet companies is no longer just the number of clicks and views, but the income. At this point, income has become a buzzword in the mouth of internet companies, because investors have realized this.
But can Internet companies make money?
Earn without earning.
At present, China's network economy mainly exists in three forms: one is access service (ISP), the other is information service (IC P), and the third is electronic commerce.
Judging from the current operating environment of ISP, the effective demand is seriously insufficient. By the end of 1999, the number of netizens in China was 8.9 million, accounting for less than 1% of the total population. Moreover, the average online time of netizens in China is much lower than that in developed countries. Some insiders pointed out that if those netizens who spend less than five hours online every week are excluded, the remaining 8.9 million people will be few. In addition, in March 1999 and October 10 10, the Ministry of Information Industry drastically reduced the internet access fee, and the income of ISP was really pitiful.
As for IC P, most of them are in a state of barely supporting. Generally speaking, the profit of IC P mainly comes from online advertising, information charging and ground charging. However, under the current circumstances, consumers in China still lack the awareness of paying for network information. The online advertising volume of merchants is very limited, and the online business activities are almost zero, which cuts off the profit source of IC P. According to the judgment of some experts, most IC P in China, including most well-known ICP, are currently in a state of serious losses.
The actual development of e-commerce in China can be described as "much cry and little rain" in one sentence. At present, the specific forms of e-commerce in China are mainly online shopping, online auction and online bidding. But these forms are essentially consumer-to-business or consumer-to-consumer behaviors, and the main form of e-commerce should be business-to-business As the most important enterprises in China, most of them are not online. Those who have been online only put photos of the boss, company profiles and product introductions, and there is no business activity at all. In addition, the electronic payment problems, logistics distribution system and legal problems that affect the development of e-commerce have not been substantially solved so far.
On the one hand, the income of the website is extremely meager, on the other hand, the expenditure is amazing. Brand promotion of websites needs money, daily updating and maintenance of websites need money, high-grade office buildings need rent, and employees have to get jaw-dropping salaries ... All these make the current network companies make ends meet, and most of them rely on venture capital.
But venture capital should pay off, so website owners turned their attention to "listing". Whether they admit it or not, going public is their eternal dream. But does listing mean success?
Listing is just the beginning.
Let's take a look at the example of a British website (BOO. COM)。 The website is determined to become "the world's first real online sportswear and fashion retailer", listed on NASDAQ in the United States, with a peak market value of 400 million US dollars. Because the cost is too high and the sales volume is too small, investors have refused to increase investment this year. It declared bankruptcy in May and sold it to an American Internet company for less than $400,000.
What does the website tell us? There is no profit source, no cash income, just burning money blindly, and it will go bankrupt after listing.
At present, there are several websites successfully listed on NASDAQ in China: China. Com, Sina. Netease, Sohu and 8848 online supermarket. Netease and Sohu just went public in July, and the specific actions have not been seen yet. As for China. Com and Sina. Com, the insiders are delighted to see that both companies actively adjust their business structure and increase profit channels after listing. For example, China.com acquired 15 related internet companies at one go, and improved the global business model, including global business plan, global service, global sales and marketing. While doing a good job in its main business-online news, Sina began to set foot in online shopping malls, W AP and other businesses.
How to go public, I believe the website bosses have considered a lot. The question now is, what should I do after listing? It must be noted that listing is not a free lunch. After listing, enterprises should "circle money" from the capital market, and at the same time, they should be placed under the supervision of shareholders. Every action should consider profit and return. Once the business performance is poor, it will affect the company's share price and the enthusiasm of investors, and it will also affect the company's market image and subsequent financing.
The insiders believe that in order to survive, the website must have a perfect profit channel like the traditional economy. In other words, if Internet companies want to win the favor of investors, the key is not what business model they use, but whether they have specific profit plans in the foreseeable future. Investors invest for profit and open their pockets because they have confidence in the profit plan. Therefore, network companies should not make a fuss about business models, but should come up with concrete and feasible profit plans according to the specific needs of the market.
The dawn of profit is coming.
Under the impact of the Internet tide, we once again witnessed the common fault of China people: rush in when it is good, and disperse in a hubbub when it is bad.
To be fair, we are a little too hasty about the profitability of the website. An established website like Sohu has only been established for two years; Most websites are only one year old. They must be in infancy. It's really difficult for a network enterprise to walk as fast as a fly when it is born.
What is exciting is that China and other well-known internet companies. Com, 8848 and Sina have all made profit schedules. It can be seen from the timetable released by them that in the next three to five years, a number of Internet companies will enter the track of making money.
Ye Keyong, CEO of China District. Com is the first person to clearly put forward the profit target. He said China. Com will make a profit in 200 1 year. In the first quarter of this year, China's total income. Com was $20 million, an increase of 82% compared with11million in the last quarter. Cash and other cash assets held by China. Com reached $566.5438+0 billion, a sharp increase from $654.38+0.25 billion in the previous quarter, indicating that China. Com has embarked on a road of steady income growth. 8848, the largest e-commerce website in China, made a profit within three years. Chairman Wang said that since the end of last year, the monthly sales of 8848 has exceeded 654.38 million yuan, and it is estimated that the total sales will reach 280 million yuan by the end of this year. Wang Zhidong, CEO of Sina.com, was cautious, but according to the data released on June 28th, Sina's advertising revenue reached $5.5 million, an increase of 77.4% over the previous quarter. There are more than 6 million registered users and 27 million page views, all of which are growing very fast. I guess Sina. Com's operating income this year is about 20 million dollars. American independent analysts, including Morgan Stanley Bank, calculated that Sina's profit time should be from 2004 to 2005.
Shao Ming, executive vice president of Yanhuang Online (www.chenese.com), pointed out: "It's not that the website has no ability to make money, but it has to earn 654.38 million yuan, and the website has to spend 654.38 million yuan+00,000 yuan for this, and it has fallen into a vicious circle since then." Is there really no way out? Shao Ming put forward a new idea: through the chain of websites, the external expenses of single website operation and the consumption of external resources (often the bulk of the website cost) are greatly saved, so that the website can earn 6.5438+10,000 yuan at a cost of 6.5438+10,000 yuan. That's not enough. Attract global websites to join through the chain mechanism and build a "one-stop" service system. Websites with the ability to earn 654.38+million can earn 200,000 by relying on the chain system, thus generating profits. Give a simple example: "If an online friend needs to buy a book and your headquarters is in Beijing, you can earn 5 yuan by selling books online, but it takes 10 yuan to deliver the books to users. How can we make a profit? Nice combination. You can send books to customers through Xi 'an's local website. You only need to spend 2 yuan, and the remaining two companies with 3 yuan will share it equally, and you will make money. "
Internet companies are having a hard time these days. With the retreat of venture capital and the return of network talents, the cost is high, the income growth is slow, and no good profit channels can be found. In recent years, 70% of websites will close down or be merged ... Has the Internet really become a "past tense"? The dawn of profitability of leading websites shows that the Internet in China has entered a healthy development track, which is a powerful counterattack against the saying that the Internet is a bubble.
Treat the Internet with confidence, patience and love! Whether the network can develop is not only very important for network companies, but also very important for the modernization of our economic and social life. Too many websites have beautiful business plans and fierce publicity, and in fact they don't make any money at all.
Generally speaking, the normal revenue sources of websites are advertising, product sales, web design, website construction and system maintenance. It's not that the website can't make money, but it needs to earn 654.38+10,000 yuan, and the website may spend 1 10,000 yuan for this.
● China. Com is the first website in China that clearly puts forward the profit target. 8848, Sina. Com and so on. There is also a clear profit schedule. The insiders believe that in the next three to five years, a number of internet companies will enter the track of making money.
● Don't simply pour cold water on the network economy. The development of the network is not only a matter for network companies, but also a matter for you and me. host
April 2000 was a watershed. Prior to this, the network company had unlimited scenery, and all walks of life were contributing to the network economy. Since then, it has become a fashion for network companies to pour cold water on the network economy.
What is the reason? As we all know, the value standard for evaluating internet companies is no longer just the number of clicks and views, but the income. At this point, income has become a buzzword in the mouth of internet companies, because investors have realized this.
But can Internet companies make money?
Earn without earning.
At present, China's network economy mainly exists in three forms: one is access service (ISP), the other is information service (IC P), and the third is electronic commerce.
Judging from the current operating environment of ISP, the effective demand is seriously insufficient. By the end of 1999, the number of netizens in China was 8.9 million, accounting for less than 1% of the total population. Moreover, the average online time of netizens in China is much lower than that in developed countries. Some insiders pointed out that if those netizens who spend less than five hours online every week are excluded, the remaining 8.9 million people will be few. In addition, in March 1999 and October 10 10, the Ministry of Information Industry drastically reduced the internet access fee, and the income of ISP was really pitiful.
As for IC P, most of them are in a state of barely supporting. Generally speaking, the profit of IC P mainly comes from online advertising, information charging and ground charging. However, under the current circumstances, consumers in China still lack the awareness of paying for network information. The online advertising volume of merchants is very limited, and the online business activities are almost zero, which cuts off the profit source of IC P. According to the judgment of some experts, most IC P in China, including most well-known ICP, are currently in a state of serious losses.
The actual development of e-commerce in China can be described as "much cry and little rain" in one sentence. At present, the specific forms of e-commerce in China are mainly online shopping, online auction and online bidding. But these forms are essentially consumer-to-business or consumer-to-consumer behaviors, and the main form of e-commerce should be business-to-business As the most important enterprises in China, most of them are not online. Those who have been online only put photos of the boss, company profiles and product introductions, and there is no business activity at all. In addition, the electronic payment problems, logistics distribution system and legal problems that affect the development of e-commerce have not been substantially solved so far.
On the one hand, the income of the website is extremely meager, on the other hand, the expenditure is amazing. Brand promotion of websites needs money, daily updating and maintenance of websites need money, high-grade office buildings need rent, and employees have to get jaw-dropping salaries ... All these make the current network companies make ends meet, and most of them rely on venture capital.
But venture capital should pay off, so website owners turned their attention to "listing". Whether they admit it or not, going public is their eternal dream. But does listing mean success?
Listing is just the beginning.
Let's take a look at the example of a British website (BOO. COM)。 The website is determined to become "the world's first real online sportswear and fashion retailer", listed on NASDAQ in the United States, with a peak market value of 400 million US dollars. Because the cost is too high and the sales volume is too small, investors have refused to increase investment this year. It declared bankruptcy in May and sold it to an American Internet company for less than $400,000.
What does the website tell us? There is no profit source, no cash income, just burning money blindly, and it will go bankrupt after listing.
At present, there are several websites successfully listed on NASDAQ in China: China. Com, Sina. Netease, Sohu and 8848 online supermarket. Netease and Sohu just went public in July, and the specific actions have not been seen yet. As for China. Com and Sina. Com, the insiders are delighted to see that both companies actively adjust their business structure and increase profit channels after listing. For example, China.com acquired 15 related internet companies at one go, and improved the global business model, including global business plan, global service, global sales and marketing. While doing a good job in its main business-online news, Sina began to set foot in online shopping malls, W AP and other businesses.
How to go public, I believe the website bosses have considered a lot. The question now is, what should I do after listing? It must be noted that listing is not a free lunch. After listing, enterprises should "circle money" from the capital market, and at the same time, they should be placed under the supervision of shareholders. Every action should consider profit and return. Once the business performance is poor, it will affect the company's share price and the enthusiasm of investors, and it will also affect the company's market image and subsequent financing.
The insiders believe that in order to survive, the website must have a perfect profit channel like the traditional economy. In other words, if Internet companies want to win the favor of investors, the key is not what business model they use, but whether they have specific profit plans in the foreseeable future. Investors invest for profit and open their pockets because they have confidence in the profit plan. Therefore, network companies should not make a fuss about business models, but should come up with concrete and feasible profit plans according to the specific needs of the market.
The dawn of profit is coming.
Under the impact of the Internet tide, we once again witnessed the common fault of China people: rush in when it is good, and disperse in a hubbub when it is bad.
To be fair, we are a little too hasty about the profitability of the website. An established website like Sohu has only been established for two years; Most websites are only one year old. They must be in infancy. It's really difficult for a network enterprise to walk as fast as a fly when it is born.
What is exciting is that China and other well-known internet companies. Com, 8848 and Sina have all made profit schedules. It can be seen from the timetable released by them that in the next three to five years, a number of Internet companies will enter the track of making money.
Ye Keyong, CEO of China District. Com is the first person to clearly put forward the profit target. He said China. Com will make a profit in 200 1 year. In the first quarter of this year, China's total income. Com was $20 million, an increase of 82% compared with11million in the last quarter. Cash and other cash assets held by China. Com reached $566.5438+0 billion, a sharp increase from $654.38+0.25 billion in the previous quarter, indicating that China. Com has embarked on a road of steady income growth. 8848, the largest e-commerce website in China, made a profit within three years. Chairman Wang said that since the end of last year, the monthly sales of 8848 has exceeded 654.38 million yuan, and it is estimated that the total sales will reach 280 million yuan by the end of this year. Wang Zhidong, CEO of Sina.com, was cautious, but according to the data released on June 28th, Sina's advertising revenue reached $5.5 million, an increase of 77.4% over the previous quarter. There are more than 6 million registered users and 27 million page views, all of which are growing very fast. I guess Sina. Com's operating income this year is about 20 million dollars. American independent analysts, including Morgan Stanley Bank, calculated that Sina's profit time should be from 2004 to 2005.
Shao Ming, executive vice president of Yanhuang Online (www.chenese.com), pointed out: "It's not that the website has no ability to make money, but it has to earn 654.38 million yuan, and the website has to spend 654.38 million yuan+00,000 yuan for this, and it has fallen into a vicious circle since then." Is there really no way out? Shao Ming put forward a new idea: through the chain of websites, the external expenses of single website operation and the consumption of external resources (often the bulk of the website cost) are greatly saved, so that the website can earn 6.5438+10,000 yuan at a cost of 6.5438+10,000 yuan. That's not enough. Attract global websites to join through the chain mechanism and build a "one-stop" service system. Websites with the ability to earn 654.38+million can earn 200,000 by relying on the chain system, thus generating profits. Give a simple example: "If an online friend needs to buy a book and your headquarters is in Beijing, you can earn 5 yuan by selling books online, but it takes 10 yuan to deliver the books to users. How can we make a profit? Nice combination. You can send books to customers through Xi 'an's local website. You only need to spend 2 yuan, and the remaining two companies with 3 yuan will share it equally, and you will make money. "
Internet companies are having a hard time these days. With the retreat of venture capital and the return of network talents, the cost is high, the income growth is slow, and no good profit channels can be found. In recent years, 70% of websites will close down or be merged ... Has the Internet really become a "past tense"? The dawn of profitability of leading websites shows that the Internet in China has entered a healthy development track, which is a powerful counterattack against the saying that the Internet is a bubble.
Treat the Internet with confidence, patience and love! Whether the network can develop is not only very important for network companies, but also very important for the modernization of our economic and social life.
Too many websites have beautiful business plans and fierce publicity, and in fact they don't make any money at all.
Generally speaking, the normal revenue sources of websites are advertising, product sales, web design, website construction and system maintenance. It's not that the website can't make money, but it needs to earn 654.38+10,000 yuan, and the website may spend 1 10,000 yuan for this.
● China. Com is the first website in China that clearly puts forward the profit target. 8848, Sina. Com and so on. There is also a clear profit schedule. The insiders believe that in the next three to five years, a number of internet companies will enter the track of making money.
● Don't simply pour cold water on the network economy. The development of the network is not only a matter for network companies, but also a matter for you and me. host
April 2000 was a watershed. Prior to this, the network company had unlimited scenery, and all walks of life were contributing to the network economy. Since then, it has become a fashion for network companies to pour cold water on the network economy.
What is the reason? As we all know, the value standard for evaluating internet companies is no longer just the number of clicks and views, but the income. At this point, income has become a buzzword in the mouth of internet companies, because investors have realized this.
But can Internet companies make money?
Earn without earning.
At present, China's network economy mainly exists in three forms: one is access service (ISP), the other is information service (IC P), and the third is electronic commerce.
Judging from the current operating environment of ISP, the effective demand is seriously insufficient. By the end of 1999, the number of netizens in China was 8.9 million, accounting for less than 1% of the total population. Moreover, the average online time of netizens in China is much lower than that in developed countries. Some insiders pointed out that if those netizens who spend less than five hours online every week are excluded, the remaining 8.9 million people will be few. In addition, in March 1999 and October 10 10, the Ministry of Information Industry drastically reduced the internet access fee, and the income of ISP was really pitiful.
As for IC P, most of them are in a state of barely supporting. Generally speaking, the profit of IC P mainly comes from online advertising, information charging and ground charging. However, under the current circumstances, consumers in China still lack the awareness of paying for network information. The online advertising volume of merchants is very limited, and the online business activities are almost zero, which cuts off the profit source of IC P. According to the judgment of some experts, most IC P in China, including most well-known ICP, are currently in a state of serious losses.
The actual development of e-commerce in China can be described as "much cry and little rain" in one sentence. At present, the specific forms of e-commerce in China are mainly online shopping, online auction and online bidding. But these forms are essentially consumer-to-business or consumer-to-consumer behaviors, and the main form of e-commerce should be business-to-business As the most important enterprises in China, most of them are not online. Those who have been online only put photos of the boss, company profiles and product introductions, and there is no business activity at all. In addition, the electronic payment problems, logistics distribution system and legal problems that affect the development of e-commerce have not been substantially solved so far.
On the one hand, the income of the website is extremely meager, on the other hand, the expenditure is amazing. Brand promotion of websites needs money, daily updating and maintenance of websites need money, high-grade office buildings need rent, and employees have to get jaw-dropping salaries ... All these make the current network companies make ends meet, and most of them rely on venture capital.
But venture capital should pay off, so website owners turned their attention to "listing". Whether they admit it or not, going public is their eternal dream. But does listing mean success?
Listing is just the beginning.
Let's take a look at the example of a British website (BOO. COM)。 The website is determined to become "the world's first real online sportswear and fashion retailer", listed on NASDAQ in the United States, with a peak market value of 400 million US dollars. Because the cost is too high and the sales volume is too small, investors have refused to increase investment this year. It declared bankruptcy in May and sold it to an American Internet company for less than $400,000.
What does the website tell us? There is no profit source, no cash income, just burning money blindly, and it will go bankrupt after listing.
At present, there are several websites successfully listed on NASDAQ in China: China. Com, Sina. Netease, Sohu and 8848 online supermarket. Netease and Sohu just went public in July, and the specific actions have not been seen yet. As for China. Com and Sina. Com, the insiders are delighted to see that both companies actively adjust their business structure and increase profit channels after listing. For example, China.com acquired 15 related internet companies at one go, and improved the global business model, including global business plan, global service, global sales and marketing. While doing a good job in its main business-online news, Sina began to set foot in online shopping malls, W AP and other businesses.
How to go public, I believe the website bosses have considered a lot. The question now is, what should I do after listing? It must be noted that listing is not a free lunch. After listing, enterprises should "circle money" from the capital market, and at the same time, they should be placed under the supervision of shareholders. Every action should consider profit and return. Once the business performance is poor, it will affect the company's share price and the enthusiasm of investors, and it will also affect the company's market image and subsequent financing.
The insiders believe that in order to survive, the website must have a perfect profit channel like the traditional economy. In other words, if Internet companies want to win the favor of investors, the key is not what business model they use, but whether they have specific profit plans in the foreseeable future. Investors invest for profit and open their pockets because they have confidence in the profit plan. Therefore, network companies should not make a fuss about business models, but should come up with concrete and feasible profit plans according to the specific needs of the market.
The dawn of profit is coming.
Under the impact of the Internet tide, we once again witnessed the common fault of China people: rush in when it is good, and disperse in a hubbub when it is bad.
To be fair, we are a little too hasty about the profitability of the website. An established website like Sohu has only been established for two years; Most websites are only one year old. They must be in infancy. It's really difficult for a network enterprise to walk as fast as a fly when it is born.
What is exciting is that China and other well-known internet companies. Com, 8848 and Sina have all made profit schedules. It can be seen from the timetable released by them that in the next three to five years, a number of Internet companies will enter the track of making money.
Ye Keyong, CEO of China District. Com is the first person to clearly put forward the profit target. He said China. Com will make a profit in 200 1 year. In the first quarter of this year, China's total income. Com was $20 million, an increase of 82% compared with11million in the last quarter. Cash and other cash assets held by China. Com reached $566.5438+0 billion, a sharp increase from $654.38+0.25 billion in the previous quarter, indicating that China. Com has embarked on a road of steady income growth. 8848, the largest e-commerce website in China, made a profit within three years. Chairman Wang said that since the end of last year, the monthly sales of 8848 has exceeded 654.38 million yuan, and it is estimated that the total sales will reach 280 million yuan by the end of this year. Wang Zhidong, CEO of Sina.com, was cautious, but according to the data released on June 28th, Sina's advertising revenue reached $5.5 million, an increase of 77.4% over the previous quarter. There are more than 6 million registered users and 27 million page views, all of which are growing very fast. I guess Sina. Com's operating income this year is about 20 million dollars. American independent analysts, including Morgan Stanley Bank, calculated that Sina's profit time should be from 2004 to 2005.
Shao Ming, executive vice president of Yanhuang Online (www.chenese.com), pointed out: "It's not that the website has no ability to make money, but it has to earn 654.38 million yuan, and the website has to spend 654.38 million yuan+00,000 yuan for this, and it has fallen into a vicious circle since then." Is there really no way out? Shao Ming put forward a new idea: through the chain of websites, the external expenses of single website operation and the consumption of external resources (often the bulk of the website cost) are greatly saved, so that the website can earn 6.5438+10,000 yuan at a cost of 6.5438+10,000 yuan. That's not enough. Attract global websites to join through the chain mechanism and build a "one-stop" service system. Websites with the ability to earn 654.38+million can earn 200,000 by relying on the chain system, thus generating profits. Give a simple example: "If an online friend needs to buy a book and your headquarters is in Beijing, you can earn 5 yuan by selling books online, but it takes 10 yuan to deliver the books to users. How can we make a profit? Nice combination. You can send books to customers through Xi 'an's local website. You only need to spend 2 yuan, and the remaining two companies with 3 yuan will share it equally, and you will make money. "
Internet companies are having a hard time these days. With the retreat of venture capital and the return of network talents, the cost is high, the income growth is slow, and no good profit channels can be found. In recent years, 70% of websites will close down or be merged ... Has the Internet really become a "past tense"? The dawn of profitability of leading websites shows that the Internet in China has entered a healthy development track, which is a powerful counterattack against the saying that the Internet is a bubble.
Treat the Internet with confidence, patience and love! Whether the network can develop is not only very important for network companies, but also very important for the modernization of our economic and social life.