1, the mobile phone is different. Compared with Tik Tok Extreme Edition, it has smaller memory, less traffic and smooth use. At the same time, in the application screenshots, there are also words describing the same functions, such as small space occupation, traffic saving, secondary installation and so on.

2. The pages are different. Tik Tok Extreme Edition can see that the menu bar at the bottom of the page shows "home", "city", "message" and "me". Compared with the main product Tik Tok, there is no entrance to "release short videos" and no entrance to watch live broadcasts. In other words, the main function of Tik Tok Extreme Edition at present is to watch short videos, and the related content watched by users is synchronized by the main product Tik Tok.

3. Different functions. On the "message" interface, this Tik Tok Extreme Edition is more concise than the main product Tik Tok, without the flashing download interface of Tik Tok's current "Tik Tok Friends App", and without the functions of creating group chat, automatically recommending friends' attention, and applying for viewing the address book.

4. The main direction is different. Tik Tok is concise, and the moderator with extremely fast speed plays online to earn money. At present, in the App Store, the Extreme Edition products are generally divided into two forms. One is the simple mode, which is light and fast, and the other is the online earning mode, which allows users to cash in by doing tasks. The name Tik Tok Extreme Edition, the first thing users think of is the main online money-making model. Because last year, ByteDance launched a product called Tik Tok Extreme Edition on Android.

In the past, the information flow advertisements and game links that Tik Tok appeared from time to time did not appear in the Extreme Edition. They are all the simplest short videos, and there are no advertisements in the short videos.

Judging from all these signs, Tik Tok Extreme Edition is a concise model featured by Tik Tok, which removes the "bloated" shell of Tik Tok now and only retains the most primitive and basic function of watching short videos. Although in the process of product development, it is a common phenomenon to constantly expand their business boundaries and expand potential users.

But to some extent, it is easy to cause the loss of original users. In this case, it is also a way to retain users by returning to the original heart and launching the extreme version of the product with the main function.