Ayumi Hamasaki
Speaking of AVEX, of course, Ayumi Hamasaki should be mentioned first. If other AVEX singers are cash cows, AYU must be a money printing machine.
As the first female artist to pay taxes for several years in a row, AYU has a great influence on AVEX. When the first book of poetry, A BEST, was published, it even made AVEX's share price soar. In 2004, AYU alone accounted for 40% of Avex's revenue.
AYU is not only an artist to AVEX, but her words can even directly change the personnel changes of AVEX's top management.
Of course, today's AYU is built by AVEX. AVEX gave AYU the best producer, the best agent, the best stylist, the best stage, lighting and staff. AYU has also broken the update speed of female idol singers in Japanese pop circles, and has maintained the status of a first-line singer since her debut in 1998.
AYU is a myth of AVEX and the whole Japanese music scene.
Kumi Koda
If the biggest topic in Japanese music in 2005, it must be Kumekuda's sexy storm. KODA appeared with the theme song "True Emotion" and "A Thousand Words of Final Fantasy" sung by Metaphysics YUNA. In 2005, in fact, it was not a newcomer, but KODA, which can only be regarded as a first-line tail and a second-line head, suddenly broke out in 2005, with sexy as its selling point. The first featured album exceeded one million, and the single 12 at the end of the year was even more topical. The performance of "Red Hundred Songs" is a female artist with the highest closing rate. In the words of Japanese insiders, Kumi Kouda saved the whole weak Japanese music scene!
A series of topics, in just one year, created the only Japanese first-line singer who can compete with Ayumi Hamasaki. It can't be said that AVEX became a star and achieved great success.
In 2004, AYU alone accounted for 40% of the company's revenue, which is certainly not a good thing for a large record company like AVEX. And AYU's leaving AVEX for his benefactor made AVEX even more headache. AVEX's loss of AYU is unthinkable. Therefore, AVEX should build a singer who can compete with AYU in the shortest time to alleviate the crisis brought by AYU.
Kumikuda is obviously the most favorable candidate. Although it's only 154, it's sexy and hot, with magnetic voice, super explosive power and control on the spot, and excellent dance. KODA has the capital to become popular in all aspects. The intensive publicity policy of AVEX 12 single also made KODA a well-deserved diva in just one year.
However, it won't be long before KODA, whose selling point is sexy, becomes popular. After all, you can't be sexy forever.
Otsuka Ai
In 2004, Ai Otsuka, AVEX's strongest newcomer, created a miracle of love. In 2005, Xiao Ai took this miracle one step further.
Besides AYU, Xiao Ai is my favorite singer in AVEX. There is no reason, just because she is cute and unpretentious. Rabbit's playful smile, clear children's voice, not losing to the creative strength of the powerful school, and even the little tricks on the stage, the illustration rabbit love painted by himself, are all marked with Xiao Ai's unique cute label.
Xiao Ai is not the singer that AVEX planned to sing from the beginning. At that time, AVEX wanted to keep the peace and prosperity of this beautiful girl. On the other hand, Ai Otsuka unconsciously gained enthusiastic support from young people, and quickly rose to the highest position in just one year. Cherry has become a household name.
Xiao Ai is different from other singers in AVEX. Xiao Ai has amazing creativity. Since her debut, all the songs have been arranged and produced by herself, which is very rare among the new generation of female singers. Most of her songs express the worries of girls around the age of 20, and her cute and slightly cool dressing style has won the full support of high school girls.
Xiao Ai, who has always been AVEX's baby, didn't have a smooth life in 2005, mainly because of plagiarism, which was also a headache for her. In Japan, a country that attaches great importance to copyright, plagiarism, especially that of singers, is considered an unforgivable mistake. Although Xiao Ai has only some suspected similarities in the planetarium, SMILY really proves that there is no plagiarism at all. However, the momentum in Xiao Ai has dropped a lot.
In any case, little love is the hope of AVEX in the future, and the growth process will not be completely smooth.
boa
Bao Er is a Japanese miracle. Japanese xenophobia, especially for non-European and American foreigners, is basically dismissive. As a Korean, Bao Er can make great achievements in Japan. It can be said that it is quite difficult.
Bao Er has a typical Korean girl's face, and also has the super dance strength that Korean singers generally have, which is very fresh for Japanese people who are used to big eyes and golden bangs. What's more, Bao Er himself has a strong singing ability.
AVEX's Bao Er was a great success. Under the packaging of AVEX, Bao Er is not much different from ordinary Japanese singers. When it comes to Japanese records and programs, they all speak pure Japanese with almost no accent. And the Japanese didn't regard Bao Er as a foreign singer. Bao Er is just a very powerful and lovely little girl.
It's really such a unique and powerful Bao Er, plus AVEX's intensive publicity activities. BOA became popular in 2002 and 2003, and almost became a tripartite confrontation with AYU and Mika. The album also exceeded one million.
But Bao Er, after all, is a foreigner. Perhaps Bao Er is quiet and clever and young. Although he dances well on the stage, he always seems to lack confidence. It is particularly obvious that Bao Er still lags behind other heavyweight singers in AVEX's annual national concert tour.
So Bao Er's momentum plummeted in the following days, and Ai Otsuka and others came from behind, which also made Bao Er's position unstable.
But it is not easy for a foreigner to create such a miracle in Japan.