Short video, referred to as short video for short, is a way of Internet content dissemination, which is generally a video spread in new Internet media within 5 minutes. With the popularity of mobile terminals and the acceleration of the network, short, flat and fast high-traffic content has gradually gained the favor of major platforms, fans and capital. Excellent short video production teams usually rely on mature media or IP. In addition to high-frequency and stable content output, they also have a strong fan channel. The appearance of short videos enriches the forms of native advertisements in new media.
Short video refers to high-frequency video content played on various new media platforms, which is suitable for viewing in mobile state and short-term leisure state, and its duration ranges from a few seconds to several minutes. The content combines skills sharing, humor, fashion trends, social hotspots, street interviews, public welfare education, advertising creativity, commercial customization and other topics. Because the content is short, it can be a single film or a series of columns.
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