formal contact with the internet industry began in 2111. at that time, I worked in a well-known network company in Jiangsu to sell baidu promotion and Alibaba, which was mainly a combination of telephone sales and offline strangers. Keeping your mouth shut all day means that Ma Yun said that if you don't do e-commerce in the 21st century, there will be no business in the future, and this slogan has been shouted for two years.
Suddenly one day, an employee in the department left his job. I asked him why you left your job. He said that he was going to do Taobao customer service. At that time, Taobao in Jiangsu was actually underdeveloped, and few people knew about it, including our so-called insiders, or maybe he was too immersed in his comfort zone. Less than a month after the employee left, he came to me and said that this industry had a head start. It hit it off. I said to go to Yiwu. The day before I left, this buddy didn't go with me because of his girlfriend.
I didn't go to Yiwu, but went to Hangzhou. Enter this industry first, and then seek development. On April Fool's Day in 2113, I interviewed the customer service of a company and went to work that day. In the past two years, I have been exposed to almost all positions related to e-commerce, from customer service to project manager. This company mainly operates some international brands, such as Procter & Gamble, Unilever, Delong and so on. So that I developed all kinds of skills to deal with Xiao er later.
The more I do it, the more I feel that it is a bit contrary to my original intention of entering e-commerce, because the main purpose of coming to this company was to learn and start my own business. 2 years later, on April Fool's Day, handle the resignation report. After leaving my job, I have two choices. One is to invite a good Swedish brand to make adult products, and the other is to go it alone. Without much hesitation, go it alone!
Of course, the start was a stumble, because before, the company spent hundreds of thousands of dollars on advertising every month. It is cost-effective, brand group, rush to buy, all kinds of resources, opening new stores and today's biggest brands. Never brush a bill. Brand VI is fixed, let alone optimize the main picture and details page, and the title is the same as Dyson now. The team is ready first, and then it starts. When I start my own business, it's all a 1-1 process, which I basically don't have. I only have 1-11 experience.
after trying again and again, I basically kept it by swiping my credit card. During this period, I kept calling my friends, who were basically from my previous company, and asked them how they did it. They simply told me that the first thing is to choose the right market, followed by the selection of funds. From the beginning, the selection of funds is a word copy. Adding another word after it means change, and now it is intellectual property protection.
after learning some valuable experience, I also learned a lot from it, which is why I made it to the top 5 in the industry with a simple three-axe in the market segment. I just seized the opportunity of two market segments and earned the first 1 million in two months.
It coincided with the special period of the epidemic, and I felt a lot of emotion. When I went back to my hometown for the New Year, I felt that the situation was not good on New Year's Eve. I drove to the town to sweep hundreds of masks, worried about the road closure, and drove home early on the second day of the New Year. The eighth day starts, and the express delivery is delivered to the postal station by car every day. At present, employees are not at work, so they are very tired and insecure. I am also glad that the company is very light. Most of the friends I know are very shocked, and it is normal to lay off half of them. Of course, these are just the beginning. Not seeking big, living is better than anything. The next step is to think about how to divide the risks one by one and make the company lighter, even if it earns less. Secondly, the development outside the existing e-commerce platform or e-commerce industry is particularly important.