First, create a variety of marketing tools.
This does not mean that 75% of the budget funds must be invested in copy paper, buying slide projectors, opening websites and other publicity, but it is really necessary to carefully consider ways to expand sales. Only by choosing the right marketing method can we ensure the normal operation of the company. Sit down and pick up a pen and write down every detail of every negotiation with the customer.
If the initial strength is limited and the burden is too heavy, you can hire art or marketing students from local universities to do part-time jobs, or barter with other family businesses to expand product sales channels.
Second, pay great attention to oral greetings to customers.
Oral information does not seem to be a marketing tool, but if a potential customer casually asks about the enterprise and product information, a staff member can answer it immediately, then the effect of attracting customers is better than contacting customers actively through high technology. Therefore, Tim, a marketing expert, suggested that operators should formulate a professional oral information expression system when starting a business.
Third, try to narrow the audience.
Don't make great efforts to try to satisfy every customer, which is unrealistic. We should try our best to identify the target customers and provide them with high-quality services. The best way is to go to only two manufacturers with good development prospects every week. "Don't take 500 famous supermarkets and shops all over the country as the sales places of your products.
Besides, you should actively keep in touch with these companies by telephone, and often send them product information. If necessary, you can choose a time to meet. Doing so not only saves you time, but also saves a lot of money.
Fourth, try to promote products with trade fairs.
Rick granda, a famous business expert, has a lot about this in his book on marketing: If you can't afford a booth, you can try to find someone else to rent it. You can help them run the booth, and the partner must be someone who is familiar with the local situation.
If you don't want to rent a booth, there are other ways to promote sales. You can negotiate directly with product exhibitors, which requires operators to find effective ways to attract each other in order to negotiate effectively with these big companies.
The problem of entrepreneurial perseverance. As we all know, development depends on strength, and entrepreneurship depends on perseverance. There are many entrepreneurs who fail, and the main reason is lack of perseverance. Of course, there are many factors that cause the lack of perseverance. An entrepreneur's low quality, insufficient risk estimation and insufficient market knowledge are an important factor.
Extended data:
The core issues of entrepreneurial management are opportunity orientation and motivation. The so-called opportunity-oriented, that is, entrepreneurship is an act of identifying opportunities, using opportunities, developing opportunities and producing economic results, or an act of quickly turning good ideas into reality. On the one hand, entrepreneurship is continuous.
Entrepreneurial behavior will continue and strengthen with the growth of enterprises; On the other hand, the discovery and utilization of opportunities is a dynamic process. Entrepreneurial management is a systematic combination, and not one factor can lead to the success of an enterprise. The system that determines the success of sustainable entrepreneurship must include innovation vitality, adventurous spirit, execution ability and team spirit.
Grasp the opportunity, environment, resources and team through such a system. The fundamental feature of entrepreneurial management lies in innovation, which is not necessarily an invention, but more a reorganization of existing technologies and elements; Entrepreneurship is not unlimited risk, but rational risk control.
Without a set of effective cost control measures and a strong implementation plan, entrepreneurial management can only lead to lack of competitiveness; Entrepreneurship management emphasizes the entrepreneurship of employees at different levels in the team, rather than single-handedly.
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