The development of e-commerce depends on entities, and more than 95% of e-commerce products are mainly in kind. Therefore, entities and e-commerce are complementary causal relationships. Without the supply of physical sources, e-commerce will no longer exist. The development of e-commerce is the product of the development of the times and the trend of historical development. No one or anything can stop it. So, there are two sides to this matter.

1

With the rapid development of Internet e-commerce, it has really brought people a lot of practical convenience. People can shop without going out and using computers or mobile phones, and e-commerce has become an important part of people's daily life.

the impact of e-commerce on the real economy lies in the retail link. E-commerce is generally cheaper online than offline because of the wide audience, low cost of opening stores, all-round commodity information and other factors, and people have shifted to online purchase. But at the same time, e-commerce can't replace the real economy, because e-commerce can only meet the purchase needs of some goods. You want to drink coffee, cut your hair and go shopping, which can only be experienced by physical stores.

2

Offline and online compete and depend on each other, and to some extent, they grow together. These two business models should be combined, so the O2O business model was born, which combines offline business opportunities with the Internet and makes the Internet a platform for offline transactions. The advantage of O2O lies in the perfect combination of online and offline advantages. Perfect connection between the Internet and physical stores to realize the landing of the Internet. Let consumers enjoy online preferential prices, but also enjoy offline personal services to improve the user experience.

3

With the continuous improvement of people's economic level, people's consumption has become more diversified. Consumers' shopping focus is more on the whole scene of personalization, diversification and experience. The continuous maturity of "Internet, big data, Internet of Things, AI artificial intelligence, 5G" technology has also provided a good cornerstone for the development of e-commerce!

Technology enables e-commerce companies to gain insight into consumers, and make thousands of people face to face, and reverse customize products according to consumers' needs. His supply chain, insight into consumers, and its low cost are all opportunities for e-commerce, but the advantages of the entity e-commerce are not. The entity can let consumers truly experience goods, which can be touched, perceived and served.

as the tide of the times continues to advance, the rapid development of e-commerce has played an innovative role in the real economy. China's real economy needs to develop, whether facing e-commerce, enjoying the economy or the next round of emerging industrial forms, but ultimately facing innovation, embracing innovation and iterative upgrading, which is the best way to change the status quo.

4

Therefore, there is no such thing as a single e-commerce company or a single entity in the future, but an online-offline integration, where entities and e-commerce companies exist. Only by combining the advantages of online and offline can we better serve consumers and go further and further in the future.