The following ways can be considered to make money from the media: 1. Advertising realization: use website or social media traffic to undertake advertising, and charge according to fixed or click-through rate; Advertising monetization is a common way from the media, which can be realized in the following ways: 1. Direct advertising: self-media accounts can directly accept the cooperation of advertisers, and advertisers directly pay advertising fees to self-media accounts. This method is simple and easy to operate, but the premise is that the number of visits from the media is relatively large and it has certain market influence. This method mainly includes relationship marketing and content marketing. 2. advertising alliance: The general operation of advertising alliance is relatively stable, and the advertising resources and support services are also relatively rich. Media accounts can be registered in advertising alliance. When the website or content of the media account meets certain conditions, advertising alliance will provide the advertising code. If the advertisement is clicked or someone buys it, they will get the corresponding commission. This method requires less access. 3.PPC (Pay-per-click): On platforms such as GoogleAdSense, baidu promotion and Sina Advertising, you can register as a promotion user from the media account, paste the advertising code of the platform on your own website or application, and get the corresponding advertising fee from the media account according to the number of times the promotion advertisement is clicked by the user. It should be noted that when choosing advertising monetization methods, you need to consider your own user groups, website traffic and content themes, and choose appropriate methods to improve the monetization effect. At the same time, don't put a lot of advertisements on the website, which will affect the user experience. At the same time, pay attention to the authenticity and legality of advertisements, so as not to affect their reputation and image. 2. Content payment: provide high-quality content or paid membership services; Content payment means providing high-quality content or paying for membership services, and charging accordingly. If you want to realize self-media through content payment, you can adopt the following methods: 1. Provide high-quality professional content: you need to provide high-quality articles, videos, audio, pictures, courses and other professional content, so that users feel that your content is of high value and needs to pay a price to get it. 2. Determine the charging method: choose the one you need from several common charging methods such as subscription, pay-per-view and package payment. At the same time, you also need to determine the charging standard, that is, what to charge, how much to charge and how much to pay. 3. Establish a membership system: Establish your own membership system so that customers can become your paid members by registering and logging in. You can use third-party payment platforms, such as Zan, Alipay, WeChat Pay, Paypal, etc. 4. Publicity and marketing: Add a paid member area on the page of the self-media account, so that users can learn about your paid services and paid content here. Promote through social media, email marketing, seo and other ways to attract more fans to become your paying members. Concern: 1. Don't ignore free content, it can attract more users and enhance users' trust in themselves. 2. Make sure that your content can meet the needs of users, otherwise users can't accept your charging service. 3. Update your content in time, ensure your members get high-quality service, and retain and expand your paying users. 4. Don't overuse marketing tools, so as not to leave a wrong impression on users. 3. Platform sharing: using the sharing mechanism of social media platform to obtain revenue by obtaining the revenue sharing provided by the platform; Platform sharing, that is, providing the traffic or advertising resources of media accounts to the platform and obtaining the commission of platform sharing. There are two main ways to divide platforms according to their policies and services: 1. Fixed share: This method basically means that the platform and the self-media account reach cooperation within a fixed period of time, such as one year, and the pricing agreement is * * * share ratio, usually the platform share ratio is between 20% and 30%. 2. Click-to-share: This method is relatively novel, and every advertisement click will generate certain income. In this case, the sharing ratio between the platform and the self-media account will change, which will directly affect the amount of revenue obtained by the platform and the self-media account. Usually, the platform revenue accounts for 50%-60%. Either way, self-media accounts need to register or upload content on the platform, and the platform will allocate advertising revenue or other types of income to self-media accounts. Different platforms may have differences in sharing ratio, charging standard and settlement cycle. Since the media account needs to know the service content and policies of the platform, it is necessary to choose a platform suitable for you to cooperate. 4. Offline marketing: use offline activities or promotion services to bring traffic and exposure to media websites; Offline marketing is a way to extend the self-media channel to offline, and bring traffic and exposure to self-media websites through offline activities or promotion services. The following are several common offline marketing methods: 1. Business cooperation: you can cooperate with neighboring businesses, event planning companies and other commercial organizations to provide online publicity support and offline promotion in their activities, such as brand cooperation, sponsorship activities, large-scale exhibitions or conferences, so as to gain more publicity and exposure opportunities. 2. Off-line sharing meeting: Hold off-line sharing meeting to share your experience, insights and professional knowledge for professionals of target customers and their fans, and let more people know about their websites and personal brands. 3. offline salon activities: organize offline salon activities in high-end hotels or conference centers in the city center, which can reach hundreds of high-end audiences or choose smaller ones. Professionals in different fields can discuss some topics together to expand their influence and popularity. 4. Traditional media promotion: You can advertise or cooperate through traditional media such as radio, television and newspapers to attract more people to understand and visit your website. 5. Publicity channels: By placing advertisements, posters, leaflets and other publicity materials in public places and vehicles, or placing advertisements and introductions on large screens or LED screens, more external exposure will be brought to media sites. It should be noted that offline marketing needs to choose appropriate ways and occasions to promote according to its own positioning and target groups, and at the same time, it needs to pay attention to the interaction with target customers, establish a good trust and cooperation relationship, and improve customer retention and stickiness. E-commerce promotion: use the alliance promotion mode provided by e-commerce platform to encourage users to buy products from media websites and get promotion commission. E-commerce promotion is to improve the visitor flow, sales and brand awareness of the website through various marketing means, and promote the development of e-commerce websites. The following are several common ways to promote e-commerce: 1. Search engine optimization (SEO): By optimizing the content and structure of the website, the ranking of the website in search engines can be improved, more search traffic can be attracted, and the exposure and popularity of the website can be improved. 2. Search Engine Marketing (SEM): Put advertisements in paid advertisements of search engines to guide users to visit their own websites. When users click on advertisements, they pay according to the click volume, thus improving the exposure and conversion rate of the website. 3. Social media marketing: Use social media platforms to build their own fan base, attract target customers, and conduct online marketing, such as posting Weibo, opening WeChat WeChat official account, doing Facebook, Instagram, etc. Through various activities to increase attention, information exchange and interaction, online word of mouth, improve brand awareness, user loyalty and conversion rate. 4. Mail marketing: send event information, coupons, new product recommendations, etc. Attract users to visit websites and buy products through e-mail. 5. Big data marketing: extract information from the browsing and purchasing data of target users, analyze user preferences, and then conduct personalized recommendation and marketing. 6. E-commerce advertising: promote through various advertising channels, such as Baidu bidding ranking, Google advertising, Facebook advertising, etc., to improve the exposure and effect of the website. E-commerce promotion needs a continuous and systematic plan, and it is necessary to choose the appropriate way for accurate marketing according to the needs, scenarios and bonus bottlenecks of target customers in order to achieve the best promotion effect. At the same time, continuous follow-up evaluation and refinement of the promotion effect are needed to achieve the target conversion rate and sales revenue. It should be noted that different self-media content types and target user groups need to adopt different ways to make money. Choosing a suitable profit model and, more importantly, providing high-quality content can win the support and trust of users.