Let's talk about which platforms are self-media. There are many platforms from the media. The personal blog is from the media, the display homepage is from the media, the official account of WeChat is from the media, and the content published by registered accounts on Tik Tok, Today Headlines and other apps is also from the media platform. Therefore, there is no platform with clear boundaries from the media. As long as the published content can be seen by netizens, it can be said that it is from the media. In fact, simply combing the development wave of the Internet, from the initial games and making friends to the later online merchants and shopping, the traditional gameplay seems to have aroused people's more interest, and the interactive mode has also changed from point-to-point interaction to point-to-face interaction. Individuals and enterprises have also begun to focus on creating their own self-media accounts and enhancing brand influence. In the face of many self-media platforms, Baijiahao is recognized as a leader among many self-media platforms, whether it is traffic support or operating income. However, there is a good platform, no good content and no good self-media operation. In the self-media operation, the era of relying on plagiarism and manuscript washing to obtain rich profits has passed. In order to obtain high recommendation and high traffic, it is necessary to continuously create high-quality content. In today's online world, there are all kinds of articles, which are original, spliced and plagiarized. The original reading experience is the best, so the traffic and income are naturally very rich. Plagiarism will eventually lead to a title, while splicing articles depends on the level of editing. High-level people can naturally avoid the robot audit of the platform, but it is inevitable that there will be wet shoes when walking by the river. So, having said that, how should we operate the media? Since the media is different from mathematics and physics, it has formulas and theorems, but it also tests the author's creative enthusiasm and continuous content output ability. Especially in today's era, a large number of self-media people have flooded into the market, and the homogenization of content has become more and more serious. So how can we ensure that the platform recommends our own "articles" instead of other authors' "articles"? As the saying goes, "there are many articles copied in the world". If you take it literally and think that you can copy other people's works, it is all wet. First, build brand core competitiveness. We often say that "good content is the core competitiveness of the media", so we must first understand what good content is. The good content here can attract users' attention, that is, the content that users are interested in. It is not difficult to find out what users are interested in. Look at the billboards and you will know the hot spots in all walks of life that people have paid attention to recently. Of course, it is not only this tool that helps us analyze user data, but also many other platforms can be used. Multi-party query will make the results more accurate. Because the hot search content ranking of this platform will be slightly different from other platforms, but based on big data analysis, the hot search content of other platforms is not necessarily hot search on this platform. Therefore, multi-party query can more accurately grasp the changes of the weather vane that users pay attention to. Second, fan data analysis. If the operation only cares about media hotspots and does not pay attention to the data analysis of its existing fans, it will undoubtedly fail. Focusing on hot issues can bring us a lot of traffic and fans, but it is undoubtedly a waste of martial arts to accumulate a certain number of fans in the process of media operation without paying attention to the hot spots that fans pay attention to. Every platform has the function of fan management, and there is a reason why fan portraits and fan data are listed in separate tables. Reasonable use of this function provided by the platform to analyze the profiles, portraits and data of fans can analyze the attributes of users, their active time and the direction of their favorite content, and then create corresponding content according to users' needs, which will get twice the result with half the effort. It is much easier to make good use of this function to read a lot than to bump around like a headless fly on the Internet. Third, historical content data analysis. Many people believe in self-media training classes and spend a lot of money to sign up for "self-media remedial classes", but we know that the author became an author not because of the guidance of a teacher, but because he kept creating and honing his writing style, and he gradually became an influential writer. Just like Lu Xun, he studied medicine at first, but he felt that doctors could only heal other people's bodies but could not save their souls because of the social situation in China at that time. At that time, China needed more sober people to shoulder the responsibility of the nation, so he gave up medicine and continued to write. Only in this way can he play an important role in the future literary world. Lu Xun, as a literary giant, although we can't compare with him, we can clearly see the level of traffic, the reading completion rate of articles and the user's love for articles by analyzing the background data, and then select topics and prepare materials according to these data. For example, what are the key points and key words of these articles? Filter out the content that is beneficial to you, and then start writing and deep creation. For the content with low traffic, we can also analyze the quality problems of the content, where there are shortcomings, why the platform does not recommend or recommends less, directly face the problems through background feedback, and then solve these problems in a targeted manner, so as to continuously improve the quality of the article. As long as friends do a good job in the analysis of the above three aspects, it will be very easy to run the media well, and they will be able to walk on the road of media for a longer time. As a self-media, you can publish opinions and news through the Internet. The main forms of content are text, pictures, audio and video, which makes the presentation forms of self-media content rich and diverse. The core and key of self-media operation lies in high-quality content. Everyone's ability and educational background are different, and when creating content, they will also reflect the differences in the field. Penguin, for example, has different fields to choose from, providing some high-quality specific content support for creators. Since the media era, fans are vitality. Under the premise of "content is king", fans are overwhelming. Without the attention of users, no matter how high the content you produce, it will not create economic value. For the novice Xiao Bai, it is more necessary to manage his own platform fans, especially the operation of "seed users". The so-called "seed users" are your first fans. They are usually sticky and willing to help you promote your products. In this regard, colleagues, friends, family members and partners around you can be mobilized to join the experience first, and at the same time, some interesting online and offline activities can be planned to provide discounts and attract users' attention. With a certain user base, we need to try various methods to maintain the growth of users, such as online voting activities, comment forwarding, praise collection and prize-winning activities organized by some institutions. , you can accumulate popularity for your platform. The above content is nothing more than how to profit from the media. First, the traffic is divided into the most common platforms such as Baijiahao, Tencent Penguin and Volcano Video. In order to stimulate users to publish more excellent content, the profit model is profit from media people and platform subsidies. These subsidies are designed to retain users. After all, users have everything. 2. Soft advertising Soft advertising is actually a form of advertising. Ordinary traditional advertisements may be harsh advertisements. For example, if you put some alliance advertisements on your website platform, people will know that they are advertisements at first glance. Soft-text advertisements are designed to attract users and let them click in. Their contents also make users feel it necessary to use these brands or products alternately, so that users can not only get what they want, but also successfully deliver your advertisements to users without causing users' resentment. Third, since the media alliance, the media alliance mainly provides services for merchants in four aspects: promotion diversion, activity diversion, registration/download diversion and video diversion. Then choose the platform and recommend it to everyone. It feels good. E-commerce Needless to say, we all know that the most familiar platforms are Taobao and JD.COM. What's the connection with the media? Taobao guest, as we all know, many taobao guest have started to make their own media, and they can make deals through the media, so that they can earn corresponding commissions. If you have a large number of self-media fans and a large number of views, you can directly cooperate with some e-commerce platforms and see yourself in the way of sharing. Five, reward is consumption. In order to provide users with valuable content, media users can ask users to reward them, which can give them some economic subsidies. It is usually impossible to maintain the operating cost of the media by cycling. After all, there are only a limited number of people who reward them and can only be used as an extra subsidy. Sixth, paid reading paid reading 70 Traditional media also has a profit model, which has existed since the birth of the Internet. However, in the past, the free Internet era made it impossible for paid reading to sleep. Today, when the Internet is so developed, especially the mobile payment is becoming more and more convenient, it is indeed a route that can go on. Seven. Extra value The extra value mentioned here is not money that can be realized immediately. If a self-media platform has many active fans, then it has great commercial value, depending on how operators extract these commercial values and use them. We have also seen many self-media accounts such as WeChat official accounts and Baijiahao accounts being sold at high prices on some self-media trading platforms. Whether it is worth the price is another matter. In the creative process, high-quality content must be produced to attract more users' attention and be favored by recommendation systems. Knock on the blackboard and draw the key points: what is high-quality content? High-quality content is: content text or above, high-definition 6 pictures, clear logic and clear views.