First of all, for a big company like Xiaomi, their logo itself is an important part of product identification, so for them, they can't easily change the logo, even if they have to make some adjustments and upgrades, they can only make some fine-tuning. For Lei Jun, he also said that it was particularly uncomfortable at first. It took him a long time to get used to this heart-shaped logo, and for him, he also said that you can't make big adjustments and changes to Xiaomi's logo, but only make some minor adjustments, which also shows the innovation of this new logo.
Although what we see is only a logo, it has not changed much, but it has changed from the original square. Now it is not much different from the circle, but the art designer can see it, so it is better and more suitable for Xiaomi's new icon in the whole design field.
More importantly, for Internet companies like Xiaomi, the most important thing for them is to have a certain degree of attention and enthusiasm, especially to have a certain discussion and hot discussion on the Internet. Only in this way can their products enter the public's field of vision. Although their new logo has generated great popularity on the Internet this time, although he paid a design fee of 2 million yuan, the corresponding publicity and promotion expenses have far exceeded the effect that 2 million yuan can achieve, so for Xiaomi Company, the publicity significance of changing the logo this time is greater than its actual significance, so for Xiaomi Company, its whole activity and corresponding publicity and promotion are still in place.