Pinduoduo, also known as "the evening in the evening", has achieved 800 million users among the whole people, and his trading volume is far from his fame. What is the underlying logic of Pinduoduo used by 800 million people? What the hell is he doing?

On May 26th, Pinduoduo released its financial report for the first quarter of 20021,showing that its annual number of active buyers reached 823.8 million, which has been ahead of major domestic e-commerce platforms for two consecutive quarters, which also means that there is little traffic left in Pinduoduo. So what will it do next?

Then why should Pinduoduo be keen on making agricultural products and doing agricultural products business? How big is the imagination of this business?

It all starts with the origin of Pinduoduo.

When it comes to agricultural products, Pinduoduo has been laying the groundwork for 67 years. This is a big game played by Pinduoduo. After 20 10, the mobile internet came, and everyone was thinking about how to do something. Huang Zheng found that the more inconvenient the traffic, the cheaper the price of fruit. Because of the restriction of logistics, fruits can't be shipped and sold, so they can only be dumped to local people at low prices. Because of the lack of a transportation channel, some products cannot be sold, and people in these places will never get rid of poverty. If there is such a channel, it will be possible to control more than half of the country's fruit market and change the fate of many poor mountainous areas. Thus, in 20 15, Pinduoduo's predecessor "spell good goods" came into being.

This is the introduction of good goods.

We rely on WeChat to publish the information of fruit grouping by using the social relationship of WeChat, and then spread the news through the community, and then the team will purchase and deliver the goods after gathering enough people. Because fruit is very cheap, the first batch of seed customers with many products were born soon. The daily order exceeded 1 10,000 in 20 days and soared to 200,000 in two months. The order volume far exceeds the number that the team can serve.

From the customer's point of view, they can't deliver the goods after placing the order, all the team members are transferred to the warehouse, and no one answers the customer service phone. When the customer wanted a refund, he found that the system was stuck and the server crashed. Put the goods together at once and become a liar.

But this time, Huang Zheng realized that the market is huge, but our channels are not strong enough. As a result, Pinduoduo came to the mode of direct docking between customers and manufacturers.

Those enterprises abandoned by Taobao were saved by Pinduoduo, while those low-income people and remote areas enjoyed the convenience of e-commerce. It is said that the popularity of e-commerce has long passed, but the rise of Pinduoduo is just a dance on the popularity.

In the early days, without any advertising investment, Pinduoduo split up on WeChat. One year after the launch, the daily order exceeded one million. In less than three years, it has 300 million users and/kloc-0,000,000 active enterprises. These small enterprises are also mixed, which has brought negative effects to Pinduoduo that have not been completely eliminated. What people didn't notice was the big game in Pinduoduo-China Agricultural ProductsNo. 1 e-commerce platform.

The essence of Pinduoduo is a new e-commerce platform that started with agriculture and took root in agriculture, rural areas and farmers. On April 25th, 20 18, Pinduoduo launched the activity of "fighting for agricultural goods together", and bought more than 2,000 mu of garlic from 546 poor households in Zhongmu at a price higher than the market price of 0. 15 yuan per catty, which better solved the problem that low garlic harvest price hurt farmers. People's Daily commented that e-commerce platforms can use big data to guide poor farmers, improve farming structure and increase farmers' income.

June 20 18, Pinduoduo experienced a year from selling fake goods to death, with negative news and loopholes in selling fake goods, which was named as the bottom line by CCTV. 0 18, 15, the California court accepted the class action lawsuit filed by American law firm Rosen Law Firm against Pinduoduo on behalf of investors. 2065438+From August 2 to August 9, 2008, Pinduoduo forced the closure of the 1 128 store, with nearly 4.3 million products removed from the shelves and more than 450,000 links of suspected counterfeit goods intercepted in batches.

Then the undefeated Pinduo stood up firmly. On June 19, 1 1, Pinduoduo was selected as one of the "20 19 Forbes China's most innovative enterprises". 2065438+September 5, 2009 Pinduo's share price hit a record high on Thursday, with a market value exceeding 40 billion US dollars. Then Pinduoduo began to bottom out.

Experienced a series of life-and-death difficulties, with many products, Do not forget your initiative mind.

Pinduoduo has long written firm agricultural enterprises in his bones. Although agricultural products look earthy, the problem that many people have been trying to solve through the ages is the problem of eating. Starting with agricultural products, Pinduoduo has also grasped the market demand. Although his marketing model has attracted a lot of criticism, Pinduoduo now makes us eat better and healthier, which is also the demand of all of us in the future.