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What is Internet thinking?
Internet thinking is a way of thinking to re-examine the market, users, products, enterprise value chain and even the whole business ecology under the background of the continuous development of technologies such as (mobile) Internet, big data and cloud computing.

The essence of internet thinking;

1) Free of charge

This is the core for many Internet companies to establish "operating systems", because most Internet companies are based on "free main business", and users will not directly pay for their core business. This is also the reason why Internet companies should establish operating systems. On the one hand, they try their best to keep users' attention, on the other hand, they seek other ways of making profits, such as advertisements, games and virtual props.

For traditional enterprises, the marginal cost of their products or services cannot be as close to zero as Internet companies, so few people provide their main business to users for free. However, Xiaomi also told the whole industry that he sells products at cost and doesn't want to make money through the profit of mobile phone hardware.

2) Speed

Internet is also an extremely competitive industry, because the technical threshold is low and shanzhai is common. Any Internet company that is still alive today should thank its founders for their desperate spirit. In the field of Internet, speed is life. The martial arts in the world are fast and unbreakable!

For traditional enterprises, the speed of plagiarism may not be as fast as that of websites, but the plagiarism level of the mobile phone industry is actually not lost to Internet companies. So today, it can be said that any industry is racing against speed, and those who run slowly are forgotten.

3) Extreme

What is the ultimate? It is perfect! Internet people's spirit of polishing products is the pursuit of perfect craftsman mentality, no less than Jobs. However, this also benefits from the fierce competitive environment. No one screams if you don't do it to the extreme, no communication if you don't scream, no marketing if you don't communicate, and no future if you don't market.

The original intention of marketing is to "create a sales atmosphere", and the major social platforms based on the Internet provide free marketing communication channels, which is a godsend opportunity! But users are only willing to spread those products that really make them scream, and those products that are twice as big as users' imagination will be spread for free to the greatest extent. On the internet, advertisements that cost money are far less valuable than free word of mouth.

4) Iteration

Isn't the pursuit of speed and perfection contradictory? Yes, product managers are usually struggling, scratching their heads and making "choices" every day. The new generation growing up on the Internet is also extremely tolerant of the inherent "defects" of products created by the spirit of the Internet.

Their attention is focused on the function, performance and characteristics that make users scream, while ignoring other shortcomings. Those outstanding points have won the touch of users and made them sincerely believe that the next edition will be good. Therefore, after several iterations, Lei Jun's Xiaomi mobile phone is finally close to my expectation for the first version of Xiaomi.

5) users

Products dominated by Internet thinking pay great attention to user experience. Excellent product managers specialize in how to communicate with users through the carrier of products. Although Internet companies insist that users are not "consumers" who give you money directly, users' attention and comments on you determine the life and death of the enterprise.

For traditional enterprises, we should pay more attention to the user experience, and each user may become the "messenger" of the product in essence. In order to achieve this goal, we need to upgrade the user experience from the original product quality to a broader level. There are more than 100 experience links from the first time users hear about your product to the final repair or return, and each single point is worth optimizing and improving.

6) qualitative change

The most amazing thing about Internet companies is that when users reach a certain scale, they suddenly "deteriorate". QQ has changed from a chat tool to a social platform, to a media giant, and then to an entertainment empire. Ten years later, also in Tencent, WeChat once again changed from a chat tool to a social platform, and then became a media platform and a product customer service platform. Later, it was also called the game platform, and later it increased the payment, and suddenly it became a universal trading platform. Cheese that began to touch Alibaba's e-commerce ecology.

Quantitative change brings qualitative change, which is a new possibility after selling products for free or at cost price brings users scale. This qualitative change will affect some other traditional industries around, which is the charm of the Internet. Just like two martial arts masters have been fighting, a little doll is watching; One day, the two masters turned around and saw that the little doll had turned into a giant and was eyeing them. At this time, they finally stopped and discussed how to deal with the boy together. ...