The operation skills of Taobao shop in rural areas are to pay attention to the value of origin, high standard value, safety and health value and unique process manufacturing value. 1. Pay attention to the value of the country of origin: find the value of the country of origin, and package the country of origin before packaging your products. 2, pay attention to high standard value: you can't be greedy and cheap to reduce product quality. 3. Pay attention to the value of safety and health: Chinese people now pay great attention to the safety and health of products, especially agricultural special products.
first, what are the operating skills of rural Taobao shop?
1. Pay attention to the value of the country of origin
Find the value belonging to the country of origin, and package the country of origin before packaging your products. For example, Mizhi in northern Shaanxi has a long history, and there are famous Mizhi millet at home and abroad. Merchants selling specialty products in northern Shaanxi must make use of the origin value.
2. Pay attention to high standard value
Only high standard specialty products can go far, and we can't take advantage of cheap products for a while to reduce product quality. The quality of products must be strictly controlled, and products should be standardized and streamlined as far as possible if conditions permit.
Of course, don't forget to publicize the high standards. Try to use social media such as Weibo, WeChat and even live broadcast platforms to let consumers watch the production process of your products, and strive to enhance consumers' goodwill.
3. Pay attention to the value of safety and health
Now Chinese people basically pay attention to the safety and health of products, especially agricultural special products. When looking for brand value, specialty brands may wish to work hard on product efficacy, safety and added value.
If you become an expert brand specializing in a certain health field in consumers' minds, you can quickly have a large number of loyal customers.
4. Pay attention to the unique manufacturing value
Unique manufacturing technology is also a unique trick for consumers to remember. No matter what kind of specialty, it needs a certain process to make it, and packaging these processes to a certain extent can get another unique value point of the brand.
One way to make this kind of technology known to people is to show it offline and video, and make good use of the self-propagating energy of social networks.
second, how many business models are there?
Helping villagers to sell things in Taobao is the main operation mode of rural Taobao. Village Taobao partners are purchasing on Taobao. Since it is purchasing, there will definitely be a commission.
if the toy category is added to the category of village scouring goods, the initial commission point is 6%, which is the main profit point, and you will be given a 6% rebate after receiving the goods.
In other words, rural Taobao is actually a physical taobao guest. Helping villagers to purchase goods is to help merchants to promote, and successful merchants will give you a commission. Of course, purchasing goods is not just about placing orders in Taobao.
It's the same for villagers to sell things. There will be commissions, and local specialty products, such as local products, fruits and agricultural products grown by villagers, will be put on the shelves.
rural Taobao service station can help to send express delivery. The appearance of rural Taobao has solved the problem that it can't be delivered to the door. When placing an order, villagers choose rural delivery to deliver it to their homes.
If you just go to the outlet, you will pay the second service fee. If you help the villagers send the express, you will probably charge 1-3 yuan for each order, which is a way to make money.