In fact, whether it is enjoying the economy or other industries, community marketing is becoming more and more important. The so-called community is to serve a group of people and a group. Let the community continue to split, gain recognition, actively participate, and realize self-worth.
The difference between community marketing and other marketing methods is that the focus of community marketing lies in people. Therefore, the marketing content must be biased towards humanity and conform to the G point of humanity. Whether it is an enjoyable economy or any emerging economy, as long as we rely on the community, then people will always be the protagonists. The first thing to understand is what human nature needs or what is human instinct? (Thinking for 5 seconds)
It's actually quite simple. It's all a bunch of gossip. Fun, curiosity, conformity, comparison, laziness, profit, affection and sex are all human psychology. As long as it is relevant, people will pay attention to and spread it. Some public large headlines are basically close to human nature, and some articles that will always be 65438+ million+inadvertently hit human nature, among which the typical one is public large Mimeng, which gives full play to human nature.
It is understandable to use human weakness to do community marketing, but it must be legal and compliant, not grandstanding, violating the law, and pursuing eyeball effect can only harm others. So many people think that human nature is basically negative. In fact, strictly speaking, positive energy or content with good guiding value can be favored by the public, but in any case, human nature needs to be guided correctly and cannot be a time bomb for product promotion or content production in community marketing. Therefore, the positioning of community content is very important. Different industries and different people output different contents, which requires marketers to make good plans, and the long flow of water is the core of community marketing.
After determining the content direction, the next task is to do a good job in community management. If the community is operated as a product, the product needs to be standardized, promoted and upgraded. The same is true for communities, so we must do a good job in community standards, such as the production standards of community content, content style, management norms of group members and so on. This is the key content of community marketing. Once in disorder, the centripetal force of group members cannot be condensed and the marketing effect is reduced.
After doing a good job in community management, the next step is to let the team members share or pay the bill. What the industry is best at is the mass logical thinking. Knowledge sharing can reach tens of millions of fans with a valuation of hundreds of millions. Just selling books on the official WeChat account can earn millions a day, and hundreds of thousands of moon cakes are sold out in a short time. Much faster than the e-commerce platform.
The difficulty and focus of community marketing is that group members are willing to pay the bill. This link can't be opened, and neither can my previous work. Back to the original point, we must do a good job in the production and dissemination of community content and community value. In this respect, Luo Ji's thinking is very good, and Luo Fatty has a very strong knowledge and a convincing point of view. Make many people willing to pay for him.
As long as you get through the community payment link, your community marketing will be successful. Therefore, community marketing must first have products (virtual products/physical products), no matter what nature the products are, they must meet the needs of human nature, then standardize the community, constantly split and share, and finally some people are willing to pay the bill. Community marketing is successful.