Recommendation: A few months ago, Yonghui Supermarket, the largest fresh entity retailer in China, and the B2B operator of fresh ingredients, Meicai. Com, and the largest community group buying operator based on the low-line fresh food market, are booming, and the leaders of the three enterprises have become "classmates" of Lakeside University.
However, compared with Yonghui Supermarket and Meicai.com, Furong Shengxing really rarely "shows up" in the capital market. Many people don't know that Yue Lihua, the big boss behind it, is actually a native of Hunan.
As a leading figure in the retail industry in China, Yue Lihua is a real self-made man. He has no prominent family background and superior social relations. The only thing he has is the courage to dare to fight and the keen and unique vision.
So, what kind of strength does Furong Prosperity have, which can rival retail giants such as Yonghui?
I believe many friends who have been to Guangdong know that Furong Sheng Xing is actually a relatively "low-end" chain convenience store brand, and its stores are mainly opened in some remote areas or villages in some big cities, which can be said to be a business serving the poor.
But because of this, Yue Lihua, the boss of Furong Sheng Xing, has become the richest man in Hunan: Furong Sheng Xing has opened more than15,000 franchise stores all over the country.
However, Furong Sheng Xing is not a listed company, so we can't know its specific income and profit.
But you can imagine how much money 15000 convenience store can earn every day.
Many people may say that this 15000 store is a franchise store, so the money earned by Yue Lihua is the franchise fee. According to the joining fee of 20,000 yuan for Furong Shengxing, the profit of Furong Sheng Xing in the joining fee plate is only 300 million yuan, which is not too rich compared with many rich people.
But you may have overlooked a key point. The headquarters is responsible for the distribution of all commodities of Furong Sheng Xing. In other words, in essence, Yue Lihua's hibiscus prosperity is still the big boss behind it, because he is the most head supplier, and the profit can be imagined.
Yue Lihua's Road to Wealth
Yue Lihua, 1973, from Yiyang, Hunan. There are seven brothers and sisters in his family, and Yue Lihua is the youngest. It stands to reason that he should be loved by his parents, but because his family was really poor, he often went hungry when he was a child.
It was not until my parents saved money to open a grocery store that life at home really improved.
Perhaps influenced by her parents, Yue Lihua thinks that she can continue to expand the small shop business. 200 1, Yue Lihua founded the retail brand Furong Sheng Xing.
In order to facilitate the lives of more ordinary people, Yue Lihua changed her mind and gradually reduced the 800-square-meter store to an 80-square-meter store. In order to help more young couples start businesses, he changed from direct sales to joining, and he could get one-stop shop support as long as he paid 20 thousand yuan.
By 20 19, Furong Sheng Xing has opened15,000 stores, covering 16 provinces, helping 50,000 people realize their entrepreneurial dreams.
Moreover, as early as 20 14, Furong Sheng Xing established Sheng Xing Optimal Transformation E-commerce. Although it has experienced numerous failures, the "pre-sale-self-financing" model finally explored has achieved great success, and has successively obtained investments from Today Capital, Tencent and Chunhua Capital. Now Sheng Xing's preferred stock has been valued at $4 billion, making it a new unicorn.
I don't know what people think of this rich man.