What is the future development trend of e-commerce?
In China, e-commerce will present the following development trends in the future: First, the depth of e-commerce will be further expanded. At present, limited by technological innovation and application level, enterprises are still in the initial stage of developing e-commerce. With the improvement of these two aspects and the development of other related technologies, e-commerce will advance in depth, and a new generation of e-commerce will appear, replacing the current mode of relying solely on "website+email". E-commerce enterprises will transition from the primary form of online stores and portals to extend their core business processes and customer relationship management to the Internet, so that products and services are closer to the needs of users. Interaction and real-time have become the common characteristics of enterprise information exchange, and the network has become the central nerve of enterprise resource planning, customer relationship management and supply chain management. Enterprises will create and form a new value chain, unite new and old upstream and downstream stakeholders, form a more efficient strategic alliance, and jointly seek greater interests. Secondly, e-commerce in China will face severe challenges. E-commerce is the inevitable trend of international trade development. With the standardization and improvement of the international e-commerce environment, China e-commerce enterprises are bound to go global, which is also the need to further expand foreign economic and trade cooperation, adapt to economic globalization and enhance the international competitiveness of China enterprises. With China's entry into WTO, foreign e-commerce enterprises will also penetrate into China, which will pose a severe challenge to China's e-commerce. Third, there will be a merger boom in e-commerce websites. The first is a similar merger. At present, a large number of websites in China are repetitive, with the same or similar positioning and the same business content. Due to the limited resources and the principle of "winner takes all" on the Internet, only the top websites finally won. Followed by complementary mergers. Those leading e-commerce companies have great advantages in resources, brands and customer scale, but there is still a big gap compared with well-known foreign e-commerce companies. If these websites with good foundation and good development prospects want to develop, they must adopt complementary acquisition strategies and form strategic alliances. Individualization and specialization are two major trends in the development of e-commerce, and the resources of each website are always limited, and the needs of customers are all-round, so it will be an inevitable trend for different types of websites to cooperate with each other in the form of strategic alliances. Fourth, industry e-commerce will become the mainstream of the next generation of e-commerce. The typical features of the rapid development of e-commerce in China are venture capital and website positioning. It will change from the previous "big and comprehensive" model to a professional business portal. The first generation of e-commerce is content-oriented, and the second generation is comprehensive e-commerce. The next generation of industry e-commerce will closely combine value-added content with business platforms, give full play to the advantages of the Internet in information services, and make e-commerce truly enter the practical stage. Fifth, e-commerce will give birth to a new business EASP-e-commerce application service provider. E-commerce is the main business transaction mode in the future, but for a large number of small and medium-sized enterprises in China, it will face a series of problems such as large construction investment, high operating cost, long validity period, unsatisfactory effect, lack of standardized application system, and continuous upgrading of software and hardware.