Question 2: What are the promotion channels of Internet communication? At present, Zhihu and Wei; Vipss=879 E-commerce network promotion channels can be divided into the following categories: database marketing, social media marketing, online advertising, mobile phone client, distribution platform, search engine marketing, resource cooperative marketing, classified information, etc. The model is always ever-changing, but it will never change. No matter what kind of promotion channel, it is only for the same goal: sales.
First, search engine marketing.
Search engine marketing. The author Octopus himself started as a webmaster, and he is more interested in promoting search engines on the Internet. At present, more and more junk information on the Internet is flooding the network. How to find the target website quickly and accurately is the reason why the usage rate of search engines is getting higher and higher.
Second; Social media marketing
Social media marketing, the development of the Internet, has increasingly developed into the relationship between people. People-oriented has become the most prominent symbol of the web2.0 era, and the UGC community where users create content also occupies the vast majority of people on the Internet. Therefore, the author believes that social marketing, delivering value through users, has become an important channel for e-commerce websites to spread.
Third; Bbs promotion
Forum promotion is a popular method and many people are using it. So when using this method, don't send a large number of advertisements in the most common way, which is of little significance. We can do some materials and tutorials for others' reference, and this effect is undoubtedly much better.
These are all effective promotion methods, and each method has its advantages and disadvantages, but for our extension workers, the advantages outweigh the disadvantages. However, truly excellent promoters do not need to do all the promotion channels well, but do a certain promotion method incisively and vividly, which is the best promotion method.
Question 3: What recruitment website does the Internet industry use to find jobs for senior talents in Zhihu? Generally use headhunting websites. Personally, I think the website with better quality has been hired by Bole for six times.
Question 4: what kind of experience is it to be slept by the internet? Zhihu landlord's question highlights a tight word. Tightness: close tightly. Looking at the original question, the landlord wants an experience. So: it hurts.
Question 5: How to become a top Internet financial marketing talent Zhihu Generally speaking, the quality requirements for salesmen can be divided into three aspects: attitude, skills and knowledge.
Attitude: Sales staff should have "five hearts", that is, love for customers, love for enterprises, patience for details, confidence in victory and loyalty to enterprises. Honest and trustworthy. Attitude also includes teamwork spirit, result-oriented consciousness, quality consciousness, learning attitude and self-motivation.
Team spirit. Including three points: for customers, always pay attention to customer success, be willing to share valuable information and experience with customers, find out key people in customer organizations, and form strategic alliances with them; Internally, strive for the consistency of all members of the team and form a joint force; For partners, work with suppliers and third-party partners to provide customers with seamless solutions and services to achieve a win-win situation.
Result-oriented consciousness. Be strict with yourself, have a sense of urgency and crisis, work hard and achieve challenging results. Never relax until you reach your goal. Get to the point and don't be distracted by secondary things.
Quality consciousness. Clarify the quality expectations of products, services and processes, respond to customers' inquiries in time, follow up to the end, and meet customers' expectations. Improve processes and services according to customer feedback.
Skills: mainly including cognitive ability, interpersonal relationship, communication ability, planning and self-management.
Cognitive ability is mainly the ability to understand customer needs. Salespeople should understand customers' business and problems, their competitiveness in the market, their customers, help them meet new challenges and opportunities, help them analyze problems and find new solutions.
Interpersonal relations are divided into external relations and internal relations. We should establish and cultivate long-term partnership with customers. Create value for customers like a joint venture of customers, become a trusted consultant of customers, and use company resources to help customers succeed; Internally, we should communicate and interact openly with all departments. Care about the interests of others, understand each other's positions and viewpoints, and live in harmony with people of different backgrounds and levels.
Communication ability refers to the ability to convey information effectively. Be able to explain technology and functions in an easy-to-understand way. Listen carefully and use body language well. Adjust the way and content of speaking according to different users. Can write professional and convincing speeches or documents.
Planning and self-management. Make clear and perfect customer plans and business plans, work efficiently, and keep your word.
Question 6: Apart from the it Internet financial accident, can other industries only get low wages? There are many high-income industries in Zhihu, such as the traditional financial industry, and the positions of fund companies and securities companies are very high; The game industry is just an operation or promotion, and the salary is also very high.
Question 7: As an elite Internet platform, how do enterprises play in Zhihu? Corporate CEOs can create a good corporate image in Zhihu. Just like after 360 finished the lawsuit with Penguin, black Penguin was weak in Zhihu immediately, which made the enterprise occupy the highest moral point.
Question 8: What is the treatment of Internet finance graduate students? Every line in Zhihu has a high salary and a low salary, which mainly depends on its knowledge reserve and experience application to determine the treatment. Moreover, the internet finance industry is not a professional title, but a broad category of industry names, including many positions, and the treatment of each position is different. However, the overall treatment of technical classes will be better. My friend is in Taihe Liancheng, and he is good at doing technical things. I don't know much, it's for reference only, and I hope it will help you.
Question 9: How did Zhihu develop? Zhihu: It originated from a programmer's stumbling business.
Zhihu can't be mentioned without mentioning its first employee, the current CEO, Mr. Kelly Y Zhou. This is because of the birth of Zhihu and an idea in Kelly Y Zhou's mind. Let's go back to many years ago, when Kelly Y Zhou was a software major. After graduating from college, like all the students, it successfully found a job in supermarket software development in Shanghai. However, unlike other students, Kelly Y Zhou doesn't like this job. He gradually found that he was actually more interested in the Internet industry and companies. One year he went back to his hometown for the Spring Festival, and Kelly Y Zhou had nothing to do. He read an IT magazine in front of a magazine stall near his home and was deeply shocked. So he resolutely submitted his resume, and then he couldn't wait to come to the magazine. Fortunately, after the interview, the magazine promised to keep him and become an intern reporter. This reporter has been working for three years. When people thought that Kelly Y Zhou had forgotten his job, he suddenly killed a comeback, started his own business and started a meta-search. Do you want to ask the result of this adventure? As many people thought, it failed. Recalling the experience of this failure, Kelly Y Zhou once laughed at himself: "I just made a product that I am not familiar with. I am not a user, and I don't even know the pain points, itching points and excitement of users. "
After the failure, Kelly Y Zhou learned from a bitter experience, found Sean and Huang Jixin in innovation works who were familiar with her previous work, analyzed and summarized the process of her entrepreneurial failure, and reflected on her mistakes. Finally, after a painful training, he knew what to do and how to do it well. He is rubbing his hands again, eager to test himself.
As the saying goes, success is always reserved for those who are prepared. Kelly Y Zhou, who came out of failure, quietly waited for the opportunity, waiting for his own opportunity. Fortunately, this opportunity didn't keep him waiting for long. At that time, the Quora storm swept the Internet in China at the right time, and Kelly Y Zhou's mind was suddenly enlightened. At this time, the accumulated inspiration in his heart shook off the dust, and a goal gradually emerged, becoming more and more clear and specific. This is Kelly Y Zhou's persistent answer. He wants to build a high-quality Q&A sharing community in China.
Zhihu: Three people, two years of precipitation.
20 10 in July, Kelly Y Zhou's fantasy became the topic he repeatedly discussed with Sean and Huang Jixin. One day in September of the same year, while eating, Kelly Y Zhou suddenly had an epiphany and thought of a name for this answer. He called it "Zhihu". On Christmas Eve, which lasted 138 days, the "answer" imagined by Kelly Y Zhou finally took shape and entered the internal test.
201165438+1October 26th, Zhihu was officially launched. With the help of innovation works's interpersonal relationship with the team, Zhihu won the attention and applause that completely surpassed a brand-new innovative product.
At the beginning, seven people from the core team invited their friends to join the trial, and among the first 200 users they invited to join, there were many big names in the Internet field and various professional fields. At this time, people who use Zhihu find that many of their questions can be answered by the parties themselves. For example, Kai-Fu Lee once answered why he left Google. Some industry stories that are not well known to outsiders, such as "I heard that Ma Hua Teng often replies directly to the emails of ordinary employees. Which one impressed you the most?" ",also attracted many Tencent employees' answers.
At the beginning of its launch, Zhihu adopted the "invitation+authentication" system for registered users. At Kelly Y Zhou's insistence, the strict audit environment of the Zhihu team ensured that the platform had a high-quality user base at the initial stage: users who had been strictly screened were already experts in specific fields. For these expert users, as long as they show a serious, professional and responsible attitude towards relevant knowledge in their answers, they will be recognized by high-weight users in this field and become new high-weight users. This is the "serious win" mechanism. No matter what background users are born equal, with the continuous embodiment of users' seriousness and professionalism, the weight can be very different.
During this period, Zhihu team spent two years quietly creating a "small but beautiful" atmosphere. Users in Zhihu are well-known and professional. Users encourage the continuous production of high-quality content, while ensuring the high quality of discussion on various topics, forming a virtuous circle. But "small and beautiful" is a relatively easy thing to do. After more than two years of accumulation, Zhihu has gained a high reputation in the outside world. Meanwhile, two years later ... >>
Question 10: Zhihu: What is the most common reason for the failure of Internet entrepreneurship? There is basically only one reason for the failure of starting a business: starting a business on the head, as long as it is not on the head, it will be successful!
The specific performance of patting the head to start a business generally includes:
1 Nothing. Open a restaurant when you think of catering, and sell clothes when you think of clothes. .....
2 only pay attention to business opportunities and blindly find projects. In fact, even the best projects have losses, not to mention many project traps. ...
I found business opportunities and projects, but I didn't run through my own resources. I may have made some money in the early stage, but when others follow up, it will be difficult immediately. Only when the unique resources that run through me are supported can I take the initiative when others follow up. ...
Other issues are basically not entrepreneurial issues, such as growth issues, such as diversification issues, such as entrepreneurial issues. ...
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