The industry of online celebrities is very profitable, and making money is relatively simple. You just need to perform your talents in front of the camera or chat with the audience, and the audience can get a commission by brushing gifts. Although the platform will charge a certain percentage of management fees, the amount they can withdraw is still considerable, and even some local tyrants will brush the anchor for 10,000 yuan a night. However, online celebrities need popularity to make money. The higher the popularity, the more money you earn.

"Internet celebrity" refers to a person who has become popular because of an event or behavior in real life or online life, or who has been exporting professional knowledge for a long time. Their popularity is magnified by the network because of their own characteristics, which accords with netizens' psychology of aesthetics, ugliness, entertainment, stimulation, voyeurism, imagination, taste and spectator, and they are sought after by the network world intentionally or unintentionally and become "network celebrities". Therefore, the emergence of "network celebrities" is not spontaneous, but the result of the joint action of the interests of network celebrities, network promoters, traditional media and audience psychological needs under the network media environment.