Start from scratch
What is the operation? How to operate? What is the relationship between product and operation? Am I suitable for Internet operation? Operation from scratch covers the essence and core content of Internet operation. Starting with what operation is, it covers all aspects of Internet operation such as content operation, user operation, activity operation and data analysis. Sean discusses a large number of classic surgical cases according to his own experience, so that readers can better grasp the spirit of surgery.
By operating from scratch, we can fully understand the scope, responsibilities and core of operation, establish scientific operation concepts and ideas, master superb operation skills and strategies, and better plan the career development direction. After reading the book "Operating from scratch", you will no longer be a novice operator, but an operator with a mature operating logic system.
New media management
This book introduces the development and operation of new media represented by online media and mobile media in detail, analyzes the profit model of online media and its commercial applications in search engines, e-commerce, instant messaging, digital entertainment, wireless value-added, etc., and tries to summarize the operation of new media in China in detail. It is theoretical and has a strong reference significance for engaging in new media operations.
New theory of new media
This book was recently published by Jinan University Press. The author, Professor Tan Tian, is a well-known scholar in the field of new media research in China, and is currently the director of the Institute of New Media of Jinan University. This 220,000-word book is divided into seven chapters, namely, introduction to new media, new media types, new media communication, new media economy, new media application, new media influence and new media development. This paper introduces the development and research of new media in an all-round way, puts forward new media theories such as meaningful economy, media platform, communication fission and relationship transformation, and brings together new viewpoints and theories of new media research at home and abroad. Strong theory, can be used as a teaching material, suitable for new media operation to enhance the theoretical basis.
The Tipping Point
"Fashion" is a hot topic, and how to create fashion is also a topic of concern to countless advertisers. Creating "topics" in new media is an important aspect. This book tells us how to create a topic and make it popular. Partners who learn new media should quickly collect them.
Crazy biography
In China, many people who write about WeChat and Weibo's operation basically talk about the functions of WeChat and Weibo, so those who do new media should pay more attention to some regular things, such as the psychology of mass communication, and analyze some cases of new media operation. At this point, recommending Crazy Biography can make you more directional about how to spread it more effectively.
Wechat marketing and operation
This is a book that deeply introduces WeChat marketing and systematically explains the operation of WeChat in WeChat official account. Based on the latest version of WeChat, the marketing and operation of WeChat are analyzed in detail from the perspectives of strategy, method, skill and practice. All the contents are the crystallization of industry experience, aiming to provide valuable reference for enterprises to use WeChat. There are many cases and the analysis is in place. You should like it if you like actual combat.
Infinite power
This book is the earliest introductory course of Weibo in China. Compared with boring and abstruse books such as communication, marketing and social psychology, it abandons a lot of academic terms, introduces the mystery of Weibo in words that are easy to understand and more easily accepted by the public, and teaches us about Weibo and the importance of Weibo to individuals, institutions and enterprises. I think the significance of this book is to make those who can't see the value of Weibo re-examine Weibo. It has a strong reference significance for the operation of new media.