In the 265,438+0 century, our access to information has changed from traditional newspapers, radio and magazines to the Internet, forming a new comprehensive media. The appearance of the Internet has changed everyone's lifestyle. Enterprises can rely on the Internet to constantly create new platforms, and individuals can express their thoughts, words and technologies on this platform. As long as they have content, they can survive in this world.
Under the constant impact of the Internet, as long as we seize the traffic, everyone can become a world. In other words, there are many "network celebrities" now. They produce content, which is known to the general public, and they can earn money themselves. This seemingly simple lifestyle makes many people want to enter this industry. People who often surf the Internet will find that many platforms are now marketing irregularly, and it is common to hold a lottery that everyone is keen on. Once Alipay's "koi fish" activity made a girl rich overnight. After a whole year, what is her present situation?
New Dai Xiao was born in Tianjin in 1992, and 20 18 is a great change for her. Because she was forwarded by Weibo, she was fortunate to be "koi fish, China". She stood out from the 3 million netizens who participated in forwarding and worked as an IT engineer in the company. She quickly confirmed whether she was really so lucky. This "koi fish" was actually painted by herself. After repeated confirmation, she was so happy that she quickly sent an essay to Weibo, saying, "Do I have to work all my life?"
"koi fish Lottery" is held by Alipay to promote the development of its overseas related business, and its scale is huge. Users can participate in the lucky draw by forwarding activities on the Weibo platform. Users who are active in Weibo every day pay attention to this activity for the first time, and more and more people participate. Because prizes are very attractive to people, including not only the actual goods of eating, drinking and having fun, but also the sponsorship of air tickets and boat tickets to travel around the world. More than 200 partners provided Alipay with this koi fish Prize, which can be said to be a perfect marketing, and gained a lot of popularity for the brand and platform.
It was the "koi fish" letter nerd who gathered these popularity for the first time. When the lottery results came out, everyone flocked to her Weibo. At that time, her Weibo fans exceeded one million, compared with 600 before. These fans all want to feel her luck and see her later redemption process, but few people are attracted by her personal charm. Alipay merchants at home and abroad gave her extra gifts because of her rising popularity, and some merchants also gave her free gifts. The estimated value of the total bonus she won this time is 1 100 million yuan, which needs her to use up within one year.
Seeing this, you may think, why is it difficult? However, there are many specific rules for awarding prizes, so it is difficult to choose between continuing boring work and resigning to receive prizes. If she doesn't accept the one-year trip around the world, it's really not worthwhile to cash in the bonus. Simply put your heart on it, I believe that the little fool will accept this award and embark on the road of travel.
The grand prize of Xinyi generation needs to be exchanged in various countries around the world, so she needs to get a passport. 2018110/7 got her passport, and she started her AliPay trip around the world non-stop. In a year's time, she has been to many places from one country to another, but in order to get prizes in the next area, she is often in a hurry, and she just browses every area without serious enjoyment.
However, the air tickets in every region of the world are not consistent, and she often needs to pay the fare, accommodation and so on from an airport to the exchange place. She is bent on winning all the prizes in the world, and her credit card will be overdrawn several times.
Because his fans paid considerable attention to Weibo, New Dai Xiao also picked up a camera and recorded what he saw and heard along the way, and became a travel blogger while winning the prize. Many merchants took a fancy to her popularity and traffic, and came to her for advertising cooperation. During this period, she also received a lot of advertising compensation.
Due to poor physical fitness, traveling around the world requires her to travel on business and fly almost every day, and bumps and jet lag make her unable to support for a while. She has been on the road and her health is getting worse and worse. She has a fever, sore throat and backache. She desperately needs a quiet rest, but her grand prize has not been cashed yet. In order not to leave regrets, she still chose to insist.
It's been two years now, and it's been one year since the new prize was awarded. Most of them paid attention to her fans because of the "koi fish" activity, and even before she won the prize, she began to clear the warehouse. Some people are just zombie fans. After the heat of that time passed, few people continued to pay attention to her, and now her situation is even less optimistic.
At the beginning, because of the heat and traffic, a large number of businesses asked her to do advertising cooperation. However, she failed to stabilize her traffic. She doesn't know how to operate it, and she hasn't found a team to work for herself. I just accept this sudden luck, but even if I work hard and have no professional knowledge, it is difficult for luck to integrate with the ever-changing online world.
There are fewer and fewer advertisements, so she can only use it to attract advertising resources for herself by reducing advertising fees. Plus the money earned before, even if the current development situation is not optimistic, it earns more than ordinary people.
Recently, the new generation has returned to the field of vision of netizens, but it is because of negative effects. The marketing activities she participated in this time in Weibo were false activities, which offended millions of netizens. At the same time, she was banned by the Weibo authorities for three months. On September 7th, a new activity of "One Dollar Transfer" and "China koi fish" was launched on the Weibo platform. The specific content was to bring goods to participate in the anchor draft. On the Weibo essay published on September 8th, we can see many rich prizes, besides cars and houses, there are also home appliances and beauty products. The organizer invested nearly 5 million yuan for the award and called on everyone to actively participate. When we saw this activity initiated by Shinji, everyone was moved by it and forwarded it one after another, thinking that with koi fish's good luck, we might win the prize ourselves.
Just when everyone was still actively participating in forwarding, the platform revealed that the incident was untrue and it was a scam. I didn't find out the real identity of the organizer in advance, and the name used by the organizer who cooperated with her was owned by a company in Wuhan. From beginning to end, they are planning a scam, and the letter is also one of their pieces.
It took less than three days from the letter to the end of her apology. On September 9th, new emergency public relations measures were taken. First of all, he immediately apologized to the netizens, because his negligence made everyone very happy. Of course, just apologizing is not enough. She also paid out of her own pocket and used 50 thousand yuan to buy gifts for netizens for a lucky draw. I hope I can get the forgiveness and continued support of netizens under my sincerity. Koi fish, an Alipay girl who made a fortune overnight, has been fooling around for a whole year. Now she focuses on the Internet, hoping that she can live a better life.
Mencius said, "I heard Shen say,' Man will conquer nature, and nature will conquer man.' Those who talk about heaven in the world don't wait for it to be decided, so the sky is boundless. "
Man's luck depends on his own efforts. If they loaf around all day and don't actively participate in the lottery, no matter how lucky they are, they can't be related to it. Invictus, of course, winning the prize only provides Shinji with a development opportunity. If she seizes this opportunity and packs herself, her future development will be excellent. However, as far as the current situation is concerned, although Xin Xiaodai has a fan base, if the operation is not good, the consequences will be worrying, especially after this false activity, her fans must take good care of it.