As an industry website, such as a product website, it is necessary to know the popular language of netizens when writing product titles, so that users can search for products through the network when needed, and the landing page is more accurate, which is beneficial to improving the conversion rate. Of course, it is not enough to attract people's attention only by product titles. Product introduction, product features, offers and content typesetting will all affect the user experience and further conversion rate.
Content Title Optimization of Content Marketing
What I said above are some communication platforms and simple strategies. So how to write a content title? Based on past experience, I have summarized the following points for your reference.
1, question type: Where to play on National Day? Is Sanya fun? how much is it?
Such a title is the first word and question that many users think of when they think of such a demand. When you go out to look for a job, the first thing that comes to mind is this enterprise? How much is the treatment? Question title is also a popular language method in many industry websites or some interactive platforms. This title writing is widely used in the medical industry, such as what are the symptoms of hypertension? Can hypertension be treated? This is the behavior of demanding users.
2. Figures: the top ten tourist attractions in the world, the treasures of the top ten towns and palaces in the Forbidden City, and the five indispensable tools for holiday tourism.
Digitalization means that when users browse news content, they inadvertently see that such headlines are very eye-catching, and then people's curiosity urges them to read, so that the purpose of content marketing is to attract users first, and then to guide consumption.
3. Routine: Sanya's tourism revenue reached a new high during the National Day.
This kind of content is more, usually some content of journalists or officials, for the purpose of communication, but it rarely attracts attention and traffic when it appears in the article list. When you go to the traffic news website, many people are title parties. Look at the title first, click on the one you are interested in, and then glance at it. Therefore, the marketing effect of such content is relatively weak.
4, irritating: iPhone6 price is hot Apple 6 Hong Kong price reported 4428 yuan.
The public has a mentality of taking advantage, so the title is to stimulate users' understanding through low prices or some words. Do you want to change your mobile phone? Do you like iPhone6? A few days ago, I may know that the price is more than 5,000. Now the title suddenly says more than 4,000, and I feel a little tempted. I just clicked in. Of course, there are also some behaviors that deceive users at low prices. It should be noted that although content marketing itself wants to sell products through text content, it cannot deceive users. This is not feasible. Therefore, the premise of content marketing, no matter how true the title is, only uses some skills in writing and language.
5. Timeliness: Under the dome, Chai Jing investigates the smog truth.
Smog is a very sensitive and concerned topic of current affairs. One of the reasons for the rapid spread of "Haze Survey" in Chai Jin is that it is a topic of current affairs, with real content and some insider exposure. Results After the Chai Jin documentary was broadcast, many products were used under the dome to purify the air or avoid smog.