In today's university campus, "investment" and "financial management" have become two new keywords, which are paid more and more attention by students. "Investment and financial management is to save money to earn money. 2 1 century college students must learn this skill in order to adapt to the law of survival as soon as possible after entering the society. " Mou Fan, a major in international banking at Shanghai University of Foreign Studies, said this. With the recovery of China stock market, since last year, the number of accounts opened by China stock investors has reached a new high, and many college students have joined in, forming a unique landscape in the stock market. Mou Fan is one of the student investors. "The purpose of students' stock trading is different, and some are to satisfy their hobbies; Some apply the theory in textbooks to practice; Some are simply to make money. "The amount of college students investing in stocks ranges from 1000 yuan to 5,000 yuan. Most of the investment expenses come from family support, in addition to scholarships and part-time income. According to statistics, there are about100000 college students in China. Some relatively conservative college students choose investment funds. "The fund is a financial expert and relatively stable." Guo Wenjun, a freshman at Beijing Institute of Technology, has been investing in the fund for more than two months. He told reporters that college students' income is limited, so they can choose the investment method of regular quota of open-end funds. "This investment method is similar to the bank's zero deposit and withdrawal, but the income is much higher than the bank interest rate." However, many students reported that stock trading directly affected their normal study and life. Some students even spend 5-7 hours a day in securities companies to observe the stock market and listen to stock reviews. The fluctuation of the stock market makes them nervous, affects their mood and sleep, and prevents them from studying quietly. On May 25th this year, Wang Xuming, spokesman of the Ministry of Education of China, made it clear at the press conference held by the Ministry of Education that he disapproved of college students' stock trading. Li geng, director of the Science and Technology Department of China Youth University for Politics, said, "Personally, I don't advocate college students to stock up. First of all, stock trading needs economic conditions, and most students have no personal income. It is against human nature to use parents' hard-earned money to buy stocks. Secondly, four years in college is crucial, so we should devote ourselves to our research. Stock trading will take up a lot of time and energy and affect students' physical and mental development. At the same time, stock trading is a speculative and risky behavior for investors, and immature college students are not suitable to join this ranks. However, for students majoring in economics and finance, li geng said, "If you can apply what you have learned through stock trading and gain practical experience that you can't learn in class, it will be beneficial to your future career development. "In addition to stock trading and fund investment, active college students are also looking for and trying diversified investment and financial management methods. Open a shop. This is nothing new in China campus. Many college students choose to open stores on or around campus, which not only makes full use of the resources of college students' customers, but also is favored because taking the "student route" conforms to the consumption habits of peers. In a corner on the first floor of the fifth dining hall of University of Shanghai for Science and Technology, there is a chain of tea shops called "Tea Storm". The owner of this small shop is three students from the School of Publishing, Printing and Art Design, University of Shanghai for Science and Technology. "We visited the shops in the school and started this' tea storm' in combination with our own economic ability. From the opening to the present, the profit is not bad. " Luo Hao, one of the bosses, said happily. Joining, decorating, buying equipment and hiring employees, the initial investment is 80 thousand, more than half of which is funded by three parents. Parents' approval has brought Luo Hao and them material support and spiritual encouragement. "The operation of the store is now on the right track, and when the performance is good, it can earn 10,000 a month." However, due to the high investment, high risk and energy consumption, more college students are still cautious about opening stores in and around campus. In contrast, an investment method with less investment and more convenient operation is becoming more and more popular-opening a shop online. The increasingly prosperous e-commerce provides a free platform for merchants. Some smart college students use this platform to open stores and do business, and launch various "fancy services", which really "enrich" their pockets. Li Huanjun, a sophomore at Sichuan University, told reporters that she and many of her classmates have their own shops in Taobao, Yi Bei and Paipai. "Opening a shop online can be rent-free, decoration-free, tax-free, and only requires identity authentication. What we sell in our store are distinctive little things, but we can earn a lot of pocket money with little investment. " According to the statistics of Yi Bei, the largest personal e-commerce website in China, among the tens of thousands of online stores in Yi Bei, "stores" run by college students account for about 40%. According to the person in charge of an online trading platform, college students sell a lot of things online, mainly clothing, shoes, decorations, cosmetics, underwear and so on.