In fact, JD.COM's stock-free supply mode is basically the same as that of Taobao stores, and it relies on software to receive goods on other e-commerce platforms. The difference between JD.COM Store Group and this one is that the software only plays an auxiliary role, and at the same time, it should be combined with manual segmentation and screening, and then it can be sold at a reasonable price increase in its own JD.COM store, and the profit is the price difference.
When placing an order, the user will directly copy the order number to the last store, and the last store will deliver the goods to the user, and we will just wait for the difference to arrive.
Number of stores: According to statistics, Taobao has tens of millions of stores, while JD.COM now has only hundreds of thousands, but the number of visitors and transactions is not bad.
Quality of goods: Since the establishment of JD.COM, we have always adhered to the principle of "selling goods rather than inferior products". Therefore, all the goods in JD.COM are brand goods, which have won the praise of consumers, and the number of consumers is also increasing.
Logistics timeliness: JD.COM adopts self-built logistics system, with timely delivery. Other platforms use third-party logistics, which may lead to the loss of parts.
JD。 The mode of opening a shop without supply of COM is suitable for most non-head e-commerce sellers to learn. Several unavoidable problems of non-head e-commerce sellers:
1. The inventory pressure is high. Many times, what we finally earn is only the inventory of the last batch of goods: for example, clothing, SKUs are many and seasonal. In addition, the factory will let you press the goods and give you a reward. What little money I earned was used for turnover and procurement. If the sales time node is not well grasped, it will be wiped out if you are not careful. On the surface, it seems to have made a lot of money, and finally it all went into inventory. be free of charge ...
I think my product is good, but it doesn't sell well. I can't find the reason: the essential reason: the product is not competitive. The ability to choose products is poor, and the ability to choose products requires long-term training. If your product selection ability is not strong, then you are doomed to fail as an e-commerce company with supply. Blindly buying, the probability of goods becoming inventory is very high!
I want to improve my performance through operating technology, but my own operating ability is not good: self-study takes a lot of time. It's hard to find the right person when looking for someone outside.
4. I don't know the paid promotion technology, or the unit price of the product is low, which is not suitable for paid promotion. Sales are not enough for advertising: driving through trains, drilling exhibitions and various paid promotions cost thousands of dollars a month, but the actual production ratio is less than 1!
I don't know how to grow vegetables, and I don't have the resources to grow vegetables: I will be caught if I order a dish occasionally, and I will be fined if I am caught. The fine will exceed 1 10,000, and I didn't make much. Too bad!
1. First, we need a business license;
2. The hard investment needs about 5W, including the monthly JD.COM platform service fee (equivalent to rent) of 1000 yuan and the platform deposit of 3W (refundable if it is not completed);
3. Need a trademark, because the products in the store need trademark registration; 4. Then prepare the materials for opening the store, go to the JD.COM platform to apply for settlement, and follow the operation steps; 5. Submit information and wait for approval.
1. Determine the category
The first thing we have to do is to determine the product category of the store. Only by determining the direction of the store, subsequent product selection and store decoration can we solve a series of problems;
2. Fine selection (highest priority)
The choice of goods is particularly important for a store, and the accuracy of the choice of goods in the store determines the flow and quantity of orders in the store. After the auxiliary software is collected, it is subdivided and manually screened, and finally explosive products and blue seafood are selected. Personally, I suggest that the explosive products of one store should be between 3- 10, and the rest should be blue seafood, because the explosive products are hot, but the flow continuity is not enough, and blue seafood is easy to become explosive products. Once the heat comes up, it can drive the flow of our whole store;
For beginners, it is necessary to study JD's model carefully. COM's non-supply store. No-supply mode is novel, simple to operate and high in profit. The choice of products in the store is the basis to ensure the operation of the store.
3. Store style and decoration
According to the product type and style, determine the decoration style of the store. In this respect, if you have no skills, you can directly find technicians to decorate, which will save time, and the decoration should not be too complicated, which will reduce the user experience;
4. Product information and details page optimization
The collected goods can not be used directly, but also need to be screened and optimized to filter out those goods, pictures and brands that contain illegal words to avoid causing shop violations; Don't put watermarks and blurred pictures, which will affect users' browsing;
5. Clean up zombie products regularly.
Every store will have products without traffic. If there is still no movement for a week, you can consider taking it off the shelf. Goods without traffic will only occupy the space of goods, and the time to take off the shelves should be chosen. According to our store data, Tuesdays and Fridays are generally the most suitable time for products to be taken off the shelves.
For a novice to open a shop, unlike those old shops with weight and fan base, what a novice can do is to do a good job in store statistics, such as the number of visitors to a single product, the depth of visits to a single product, and the transaction of a single product. According to these data, we can judge the market space and user demand of products, estimate the product demand in the market, stay ahead of competitors and prepare for the launch in advance.
Knowing our competitors, we can learn more about the well-made shops of the same type and see where their shops attract consumers. We can also use them to improve on their basis, take the essence and get rid of their fears!
While learning about competitors, we should also learn more about the corresponding information of consumers. It is necessary to select products on the shelves in a targeted manner and judge consumers' purchasing ideas and needs. Only when you meet their needs, their willingness to buy will be strong, and your transaction rate will increase. It's easy to make money, but it's difficult for you to study how to quantify the operation of out-of-stock stores and earn more profits without mastering sophisticated technology and operation methods.
Before you do anything, you should be fully prepared. Don't blindly follow the crowd. If others do well, you may not be able to do well. If you want to achieve great things, you must study in the early stage.