How many options are there for doing e-commerce? First, enter the stadium in advance. /kloc-Taobao 0/0 years ago, the market was immature, and many merchants were just playing. I didn't expect the further future, or everyone didn't foresee what the e-commerce association would look like today. Persistent merchants have accumulated countless fans and taken away the first wave of dividends in the e-commerce market. This success lies in early time and perseverance. The second is strong. There is no shortage of trendsetters in any era. No matter how late you enter the arena, you can see those powerful teams. Some people have the goods and funds to package the drilling exhibition next month and quickly open the market with widely circulated copywriting. Latecomers do exist, but they are rare. So if you want to say, "I have missed the time and have no money, what should I do and give up?" "No, you have a third choice. Third, on behalf of the operation. You have the goods and no one, and there is no cost for trial and error again and again. However, some operators are out of stock, so the combination of the two is seamless, and professional things are given to professional people, which is the advantage of the market. Everyone does his job and takes his place.
The second generation operated well, missed the prime time, and without strong funds, you chose to operate on behalf of it. But it inevitably falls into the pit of agency operation. China's market is not fully mature, especially the development of e-commerce is less than 20 years, and there are many loopholes in it. Everyone wants to make money, even liars. To put it simply, fools have more money, but liars are not enough. It is a common problem that a large number of sellers spit out the pits operated by agents on the Internet. First, you don't care after charging the service fee. You were a grandfather before collecting money, and you are a grandson after collecting money. Second, burning the through train or brushing the bill is not good, the store will be deducted and the brand will be destroyed. Everyone is canceling the contract. Third, data fraud, using fake data to defraud service fees. Fourth, many operating companies are short-term, not long-term and have no future. For sellers who are bent on starting an e-commerce, the only channel-agency operation is blocked.
3. Choose a reliable proxy operation. Classification of charging modes
1, pure service fee (it is most likely to be collected without doing anything)
2, basic operating expenses+points (now more common and more formal cooperation mode)
3, pure charge (this is the most unreliable, there will be no pies in the sky, what they earn is not your point at all) Next, let's analyze the routines of various charging modes.
1, pure service fee: this model generally has a high service fee, which is used to support employees and live by the number of customers, so it is not right from the starting point. Basically it can be defined as selling services. Whether the store is done well in their hands depends entirely on their mood, because they have already made money after paying, which depends on whether the other company has enough conscience, because it is their own time and money that is lost later, so it is not recommended.
2. Pure point charge: This is the least recommended. This model is recognized by most businesses because there is no service charge, but have you ever thought that pies will really fall out of the sky? They will generally accommodate the ideas of merchants and make them feel very reliable and reasonable. This kind of company generally earns not your recommendation, but through the through train or SD to operate. If you want to do it, I will give you several orders. You can't optimize the store. Don't care if you don't want to do it, your money will be confiscated anyway. Conscience can't be blamed, and there's nothing you can do. But have you ever wondered whether such an operating company will lack customers? Nowadays, most businesses want to pick up several or even dozens of stores a day, not to mention whether they are managing them. If they have 100 stores, one store earns S2 on average every day, and each store earns 5 yuan, that day is 65438. 100 The store only needs 2-3 people to operate the S order. Do you think they will care about your commission? Besides, this 100 store will have natural flow, that is, natural turnover. If these 100 stores make transactions naturally every day, it is not too much. Then take the commission point they said at the beginning and make an extra sum. Such a company must be profitable, and you have to waste a lot of money to drive a through train to S. The most important thing is to waste a lot of time.
3. Basic operating expenses+promotion: This cooperation mode is more formal, because the current cost of operators is not low, so they will charge the labor cost and time cost of initial operation (this cost is generally not too high, promotion is the key), and reach a mutually beneficial and win-win cooperation concept with merchants. The more you do, the more you get, which is also an incentive for operators. At present, more formal agency operating companies all adopt this cooperation model. Remarks: I came from a large operating company last year, and several small partners jointly set up their own small team. It's the third year now. At that time, many old customers came out and transferred the store to us out of trust. Our aim is to be worthy of every customer who trusts us, act according to conscience and build the store with the most reasonable model! It has also been recognized by various businesses, and the effect of the store is made step by step. I am also very satisfied with the small summary: there are many operating companies now, and there are all kinds of birds in the Woods. Don't pick up sesame seeds and lose watermelon, lest you be cheated. Now many businesses are in a hurry to go to the hospital, which leads to a deeper understanding of operating companies and is led by some unreliable operating companies. This is the wrong behavior. A reliable operating company is often a business that actively provides a reasonable operating plan for the business, rather than just driving a person to leave the store. I'm here to talk about the inside story of our industry. I hope you can keep your eyes open and choose the right operation! So what kind of agency operation is reliable?
1, rich work experience, stable team members and timely docking. This can be judged by asking the following questions to see the other party's reaction, whether their analysis of products is reasonable and whether their operation ideas are smooth.
2. See if they are willing to make an operation plan for your store. Many operating companies will provide them, but generally the operating plans they provide are copywriting, that is, changing the title. The content can be applied to all products and can be used to perfunctory businesses. This can also be used to judge whether the operating company is reliable from the operating plan. If an operating company gives you a plan related to your product, which mainly focuses on the product, market analysis and the corresponding plan is reasonable, then this company can consider it.
3, to see if they have a successful business case, it is best to look at the background (they have not even succeeded, will you still consider it? ) See what they know about this store, such as how they started it, how the store was built, and what promotion methods were used. The more you ask, the better. If they are willing to give you an answer, it is reliable. If you ask them impatient or perfunctory questions, it is absolutely unbelievable.
4. bargaining. Their counteroffer is very strong. For example, their cost is 9000 yuan, and they will make a counter-offer to 6000 yuan. If they say yes soon, it will be a problem. If they finally agree after various reasons, it is also problematic. This is all psychological tactics. If they refuse to bargain, even if they can bargain, the discount is only a few hundred, which I think is feasible. Summary: A reliable operating company will do its best to help you take care of the store, as long as you can see the ranking, flow, collection, purchase, conversion rate, store rating and whether they are operating according to the specified operating plan. The important thing to open an online shop is to adhere to and cooperate, rationally allocate their own sources of supply, constantly improve their products, and connect with operators.
How to improve the reputation of Taobao stores Taobao is an online shopping platform, which can be a personal store or a corporate store. You can set up activities, discounts and feedback online according to your own needs. Every platform will have corresponding rules. If the rules change, the operation and promotion methods will also change, so as to better meet the needs of customers. The general rule for this platform to gain word-of-mouth quickly is: 1. Positive rate; 2. Promotion amount; 3. Brand influence; 4. The popularity of the store; 5. Overall promotion incentives, etc. The platform feedback mode is as follows: 1. Full reduction; 2. Full gift; 3. Small surprise; 4. cashback; 5. Praise the coupon immediately after the transaction. Internet is a convenient way of life and an interesting way of shopping. It can improve the quality of life and improve the utilization rate of time. When receiving the express package, if there are some surprises or gifts, special small pieces, there will be more or less corresponding surprises and touches. Merchants must grasp this point in order to win the favor of more customers and transmit information. The details obtained from the basic credit enhancement method are: 1. Choose a fast courier; 2. Pay attention to the response rate and content of customer service in time; 3. Pay attention to the details of after-sales and return orders, and realize rapid processing and coordination. Every platform will change rules at some time, or add new rules. At this time, business owners and operators must pay more attention to the changes in details and quickly improve the overall characteristics of the store according to the rules. More importantly: 1. For special festivals, store discounts will be introduced in advance; 2. Make the promotion rules before and after the promotion; 3. In daily promotion, we should adjust the promotion balance.
What are the promotion methods of Taobao stores? 1: Earn silver coins to grab advertising space.
The effect of community advertising space is still obvious! Every day, tens of thousands of people can advertise here in the forum, and the effect is not generally good! However, it is not easy to grab advertising space. There are too many robbers, but they also need a lot of silver coins. It is not easy for beginners to earn silver coins. They want to write the essence post bar, but they don't know what to write. Want to answer questions and earn silver coins, as if you don't know those questions yourself. Only by participating in activities can you earn silver coins. But then again, in order to be able to advertise in the community, it is worthwhile to work hard! Does plum blossom fragrance freeze bones?
How to promote Taobao shop Method 2: Do more promotional activities.
May Day is coming, and buyers all hope to buy special products during the holiday. Let's see if our store has a special price. If you don't, alas, no one patronizes you, so hurry up and choose some inexpensive treasures to promote it ~, it doesn't matter if you earn less money, your reputation will go up, small profits but quick turnover will make you more popular, and your business will be good in the future! You don't have to wait until the festival to promote sales. Usually, we also engage in more promotional activities to attract people's popularity. Only when the popularity is good will the business become more and more prosperous.
How to promote Taobao shop Method 3: Visit old customers
In order to make buyers become repeat customers, it is necessary to contact and visit frequently. Every holiday, or the buyer's birthday and other special days, we must remember to send a message to the buyers who have bought our products and wish them a happy holiday. Let them feel our sincerity, our care and warmth, so that they will keep us in mind and naturally think of us when they need to buy something. He will feel bad if he doesn't buy it in our store. In the long run, only by establishing a stable customer base can the business continue.
How to promote Taobao shop method 4: Taobao promotion
In the fee promotion, the threshold for Taobao promotion is relatively low. At present, the requirements have been reduced to three hearts, which means that as long as we reach three hearts, we can ask Taobao to promote our baby.
How to promote Taobao shop method 5: Ali mom
Ali Mama is a trading platform that specializes in selling advertising space. As we all know, many websites are profitable by advertising sponsorship, so if sellers need to advertise on other people's websites, they only need to pay the corresponding fees.
How to promote Taobao shop opening method 6: Yahoo through train
I believe most sellers are familiar with Yahoo through train. Unlike Ali's mother's advertisement, Yahoo's through train is charged according to the number of clicks, and the display is completely free. If 1000 people see your advertisement, but no one clicks on it, then it doesn't cost anything at all. According to many sellers who have used Yahoo through train, there are many skills in its use, which is also the reason why many sellers who use Yahoo through train have different feedback effects. If you want to make good use of Yahoo through train, you need to study and study hard.
How to promote Taobao shop Method 7: Add consumer protection.
The cost of this scheme is too high, more than 2000 yuan, which is difficult for small sellers to accept.