In the face of Tencent's opening up, developers are beaming and worried.

"We were invited to the Tencent Developer Conference on the 5th, and we had to go, otherwise we might be eliminated." On June 11, Shi Jijiang, CEO of Shanghai You Jiang Information Technology Co., Ltd. told reporters that a large number of developers have received the invitation from Tencent.

At present, the platforms in front of developers are Baidu, Shanda, Renren, Kaixin, 361, Sina Weibo, etc. Now Tencent, which has the largest number of users, has announced that it will open its doors, and a new gold rush is rippling among developers.

For small and medium-sized game developers, they have neither the ability to set up payment channels nor enough funds to promote their games. "Standing on the shoulders of giants" has become their most realistic choice. Tencent is undoubtedly an advantageous resource in the eyes of developers, because Tencent's QQ space has hundreds of millions of users and the user activity is very high.

"We expect Tencent to announce some exciting policies at this meeting." One developer said that he hoped that Tencent platform would be more open in the future.

However, this expectation is accompanied by anxiety, and developers are worried that the situation of "being both a referee and an athlete", which is common in the past open platform, will also appear on Tencent platform.

making money is the last word

"If you can access Tencent's Qzone platform, your income will go up soon"

Domestic developers have gone to overseas platforms such as Facebook to seek gold. "There are very few people who really make money." Wang Yue, the founder of Kaiying Network, the developer of the social game Skyscraper, said that it is difficult for domestic development teams to really understand the needs of foreign users because of cultural differences.

With the opening of Happy, Renren, Baidu, Shanda and Sina Weibo, developers have turned their attention to these domestic platforms.

because these platforms have huge users and traffic, developers' games and applications can be brought to market quickly and get returns. "If I pull a user myself, I need at least 5 yuan for promotion. And we are docking a big platform. If we bring 1 million users, we will save 5 million yuan in promotion fees at once. " Shi Jijiang calculated to the reporter.

Wang Yue, taking Skyscraper as an example, said that cooperation with a platform like Tencent was an important turning point in his entrepreneurial process. "Skyscraper" is a community game that focuses on store management. Players play the role of store owner, and can choose to open barber shop, cake shop, SPA and yoga studio in the game to experience the fun and pleasure of starting a business.

"Access to Tencent's platform brings us millions of yuan in revenue every month." Wang Yue said that after he left his job to start a business, he launched the social game "Building a Building" on Renren.com, which was successful and won the venture capital of KPCB. After that, Tencent found Wang Yue, hoping to run this game on Tencent's platform. After a long test and improvement, this game became the first third-party game to run on the Qzone platform.

Wang Yue recalled that Tencent helped them improve their product design. Whether it was product pricing, game numerical setting, user guidance and product experience, Tencent's experience played a very important role.

most importantly, Tencent has brought huge user traffic. Just four months after joining Tencent platform, the number of daily active users of Skyscraper has reached more than 11 million, and the total number of users has also exceeded 71 million, far exceeding the number of users on other social platforms.

Shi Jijiang told reporters that in the face of many platforms that claim to be open, the number and quality of users are still the most important factors for developers. "If you can access the platform of Tencent Qzone, then the income will go up soon, and it is not a problem to take venture capital." Shi Jijiang pointed out that developers don't care what features these platforms are, but what they care about most is how much money they can earn from these platforms.

for developers, the proportion between and platforms is equally important. Tencent has a complicated proportion algorithm. After calculation, Shi Jijiang said that the proportion that he can get from Tencent is only about 25%. He also talked to 361, and he can only get about 31% of his income, which is 51/51 in Renren.

"Relatively speaking, foreign Facebook platforms give developers a much higher share than domestic platforms." Lin li, senior project manager of Ninth City, said. #p# Subtitle #e#

Tencent's access process is cumbersome

Sometimes it takes half a year for an application to be approved and tested online

When developers who have been wandering around the Facebook platform for a long time start to switch to domestic platforms, they will complain that no platform in China is really as open as Facebook.

"In terms of openness, there is still a certain gap between domestic platforms and Facebook." Lin li told reporters that to launch an application on Facebook, you only need to sign a contract, and it will be launched soon without any special problems, which has brought tens of thousands of third-party applications to Facebook.

some developers say that the process of accessing Tencent platform is quite long. Third-party applications can only access Tencent friends with slightly fewer users, and can only switch to Qzone with a large number of users after reaching a certain standard.

Tencent friends need to go through a 3-week test before they can be recommended after the user activity reaches a certain amount. After the recommendation, you need to access the yellow diamond users and access the payment audit. After everything meets Tencent's requirements, you can start charging, and all third-party applications must use Tencent's servers.

In other words, Tencent's platform has very detailed and comprehensive standards. For example, Tencent will stipulate that users of yellow diamonds must be forced to discount and give them some privileges.

Shi Jijiang told reporters that some small and medium-sized developers don't have the capital to go through such a complicated audit-sometimes it takes half a year for an application to wait for the audit and test to go online, and during this time, developers have little income, and some smaller developers are likely to face the risk of capital chain breakage.

For Tencent, there seems to be some logic in cautious opening-for a while, there were some minor mistakes in third-party games on Tencent's platform, and picky players poured their anger on Tencent, and finally they still had to rely on Tencent to clean up the situation. For a company that has always attached importance to user experience, it is really necessary to guard against this decline in user experience that may be caused by third-party applications.

"In the final analysis, domestic platform vendors are not confident enough." A developer commented that Facebook dares to give developers a high share because it can get benefits in other ways, while domestic platform vendors still hope to get benefits through application sharing, rather than operating the platform itself.

developer's worry

The terrible thing about platform vendors is that they know almost all the data of third-party developers

"What developers are most worried about is that some platform vendors are referees and athletes." Zhang Hui, CEO of Wuhai Information Technology Co., Ltd., expressed a little concern to reporters.

Both Kaixin.com and Renren.com have their own game development team, which will more or less compete with other third-party developers. Now, Tencent, which has more experience in game operation, has to join the ranks, which makes developers feel worried.

the terrible thing about platform vendors is that they know almost all the data of third-party developers, including the gameplay, structure, features and user characteristics, which are all mastered by these platform vendors. "I can't guarantee whether these data will flow out and provide reference for their own development team to design games." A developer said with a little concern that at present, the domestic environment is so big that they can't change it.

This kind of thing has never happened before. Developers have complained that some applications developed by Renren are very similar to those developed by third-party development teams, and it is difficult for developers to compete with these opponents who are both referees and athletes.

for developers, although they can't fully trust these platforms, they still have to enter these platforms because of the huge user resources held by these internet predators.

"We hope that there is an enterprise that is really a platform." Zhang Hui said, but there is still a lack of such a high-quality platform in China, and developers have no choice.

In any case, faced with the olive branch thrown by these internet tycoons, developers are still full of passion, and a new gold rush has begun. Lin li predicted that in the next year, there will be thousands of applications on Tencent. "At that time, it will become a sea of blood, and the competition will be fierce. If the application quality is not high, it will soon sink." #p# Subtitle #e#