first, the advertising mode

whether it is the "portal mode" of Yahoo and Sina or the "search mode" of Google and Baidu, it is the embodiment of the advertising mode, although this advertising mode has different forms, which may be display advertisements or keyword advertisements. Lv Benfu, vice president of the Graduate School of Chinese Academy of Sciences and an Internet expert, believes that the richness of advertising content will be greatly weakened because the screen of mobile phone is much smaller than that of PC, which determines that the advertising model will not be the most mainstream business model of mobile Internet. Moreover, mobile phone users spend a lot of time online, such as on the road and waiting time, which also determines that advertising will be much weaker than wired Internet. However, many mobile Internet practitioners still have high hopes for the advertising model. Zhang Xiangdong, president of 3G portal, said that although the screen is small, the accuracy of mobile phones is much better than that of wired Internet, and the users of each mobile phone are certain, which is much better than wired Internet in terms of marketing input-output ratio.

judging from the situation in Japan, there are two kinds of advertisements that develop well in Japan. One is search advertisements; The second is banner (logo advertisement) and text chain advertisement. However, at present, the traffic fee for surfing the Internet in China is relatively expensive. If a large number of banner and word chain advertisements are added, the user's cost will be greatly increased, and this model is obviously not feasible at this stage.

second, mobile commerce

the rise of Alibaba has made the industry have a new understanding of the e-commerce model. On the mobile internet, the future of e-commerce is also expected. At present, in Japan, mobile phones can implement payment functions. Some mobile phones in Japan have some kind of chip embedded in them, which can be directly brushed by mobile phones when taking the subway, buses and vending machines. Moreover, it is bound to some supermarket membership cards, and when it reaches a certain point, it will automatically remind mobile phone users to change gifts. However, the e-commerce model may be slow on the mobile Internet, and it will take about 3 to 5 years to grow up. The reason is that due to the lack of domestic credit system and electronic payment system, there is no perfect credit system in China at present, so mobile payment is limited to small payments below 511 yuan.

Third, mobile games

At present, although traditional online game manufacturers have tried mobile online games, they have not made any efforts, probably because mobile games are still slow to make money, but mobile online games are completely different from PC online games, so it is not appropriate to bring PC online games. For example, PC online games rely heavily on Internet cafe resources, but mobile online games depend on the relevance to mobile phone users. When will mobile online games break out? Maybe it's time to wait until all the PC online game giants have gone inside.

fourth, membership system

if a money-making model can "guarantee income through drought and flood", "membership system" can rank among them. There is little market "membership system" on PC Internet, which may become one of the mainstream models of mobile Internet. In addition to the common advertising, e-commerce and game modes on PC Internet, membership system may also be one of them, and the reason why membership system can be implemented is because of the user attributes of mobile phones.

in this new media era, how should the mobile internet create a new profit model and what kind of service should it promote? These are all issues that need to be explored by the industry. As an industry veteran said, no one knows which mode of mobile internet will produce bright flowers, but everyone can plant seeds according to their own resources and abilities. Advertising, e-commerce, games, virtual goods, membership, maybe there are opportunities in every field, depending on who is closest to the user.