Analysis:
Now all websites are considering how to make money, and personal websites are no exception. The initial motivation of a personal website may be out of interest or hobby, but over time, these interests or hobbies have accumulated a lot of resources for themselves, such as a considerable number of visits. When these resources have accumulated to a certain extent, personal webmasters with a sensitive sense of business sense begin to seek to carry out e-commerce and conduct business operations on their own resources, thus, personal websites begin to make money. Of course, the current popular way of making money for personal websites may still rely more on advertising, but from the current advertising revenue of personal websites, it has fallen into a trough. Therefore, if a personal website wants to make great progress, it still needs its own.
The website can make money, so you must take the initiative! People's efforts, as a personal website, we can own our own products, sell them ourselves and make money by ourselves!
First, the feasibility of independent operation of personal websites.
Internet users are growing rapidly. Another survey shows that the average income level of netizens has increased, which means that the consumption level of netizens has also increased. Why does our personal website rely on advertising to make money? Can't you change your mind? For example, your website has about 1000 daily visitors (that is, about 1000 people enter your "store" every day). Advertising is equivalent to acting as an agent for other people's products. Even if it is sold, it can only return part of your profits. But if your "store" sells its own products, then most of the profits are in your own hands. Making money from advertising is just a "by-product" of the website. The real product is your own website. Remember: your website is a gold mine. Maybe you just mined the minerals at the level of "views", and the deeper minerals may not have been developed yet! You can sell the products of your website, for example, print the fine contents of your website into a book, and then sell your books online. No matter how many business methods there are, the key is to keep exploring! I will tell you how to manage your own products according to my observation of the Internet and my own practical experience. For online merchants, we must first have a peaceful attitude! Because there are not many netizens in China after all, so don't expect too many online merchants to bring you great benefits. We should take online merchants as an exercise and say a realistic sentence: "Make small money now and make big money later". This is my strategic view on the "long-term battle" of online business.
Second, examples of personal websites making money
The author gives two examples below. These two websites conduct business activities from different angles.
1. Online Bookstore (zkok)
This is an online self-study bookstore. Students who take part in the self-taught examination know that it is a very troublesome thing to buy teaching materials from the self-taught examination. So Teacher Zhuang of Shaxian County, Fujian Province set up this self-study bookstore, and after the approval of the provincial self-study office, he issued a document agreeing to conduct a pilot online book sale. This website adopts asp network programming technology (zkok/bookstore/default.asp). Internet visitors can order books online and have a virtual shopping cart to facilitate them to buy more books. After placing an order, tourists can pay for the goods through post office remittance, CCB Express Huitong and other channels. After receiving the payment, the bookstore will post the book and announce the posting on the message board of the website (this is also a notice to let visitors know that many people have bought the book). At the same time, the website also knows how to do business, and gives customers a test paper of this course after they buy books (to attract repeat customers). Regarding the profit from selling books, the author once went to a bookstore to buy books. The boss saw that I was an old customer and got a 20% discount (attention! The boss will never do business at a loss, so it is conceivable that the book purchase price of the bookstore must be below 20%. Then, according to the tips on the bulletin board of the website, the author made some statistics, and within 10 days, * * * 33 visitors booked books (business is still good). Because online business uses sending, the cost of mailing books is paid by visitors, and its profit is still relatively high. According to the observation of this website, the author's summary is: adopting convenient and fast e-commerce procedures, various means of payment and thoughtful and enthusiastic service.
2. Self-produced and self-sold CD (chinaithero/other/cd)
Xiaohui is a good programmer. He not only writes well, but also writes well. What's more, he has a strong sense of business! He burned the article records of his website for more than three years into CDs, and then sold them through his website, with some source program packages attached. Xiaohui's website has a large number of loyal users and a large number of daily visits, which has laid a good marketing foundation for CD sales. Let's roughly calculate the cost: according to the information on Xiaohui's website, the price of a CD is RMB in 68 yuan, and the loss cost of mailing +CD+ burner is about 12 yuan, of which the profit is very considerable! The diversification of its payment methods is worth learning from many websites, including post office remittance, China Merchants Bank transfer and wire transfer.
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Third, personal websites make money.
1. Business strategy
The general strategy of making websites is to attract attention by content, that is, to exchange views for free. But websites are enterprises, and personal websites are individual enterprises. In order to survive, enterprises must make a profit, so now the free lunch on the Internet is gradually decreasing, and websites are beginning to develop in the direction of charging. Personally, I think that if a website wants to operate successfully on the Internet, it must adopt the strategy of combining free and charging. You may think this strategy is contradictory. I understand it this way: relying on attracting visitors for free and providing paid services for visitors who are willing to enjoy more professional and thoughtful services. For example, there are many dating sites on the Internet at present. In order to attract members, they do not hesitate to advertise on their personal websites (personal websites give a member a dollar) and provide some free services to members. But free service is always free, just like free email, it will always make you unhappy. Marriage websites only provide professional and thoughtful charging services for members. Therefore, some personal websites only provide free services, and do not consider the paid services thoroughly.
2. Marketing means
There are many marketing methods on the Internet, such as mass email, forum message, search engine registration, mass QQ (or ICQ) information, etc. E-mail mass sending is a popular way at present. It is very efficient to send business information to customers or business partners in a short time by using the mass sending function of e-mail. You can use Advanced to search and build mailing lists.
Extractor "software can be downloaded at 202.107.104.34/soft/down/aee.zip. Mailing lists can also be used to organize mailing lists.
Suggestion: You can use "Express Mail Grouper 3.0" to send commercial mails in groups, and you can go to nj.onlinedown/down/efbes_setup.exe..
Go download it. For the transmission of instant messages, you can use "ICQ Story", a commercial software that can automatically send URLs and messages to all ICQ users around the world without the authentication of the receiver. The download address of the beta version is 202.107/104/34/soft/down/icqzdy _ steup.exe. Login to Indiana Jones can be used to log into the search engine, and the download address is newhua/addur.
1202.exe .
3. Analysis and comparison of various payment methods
Perhaps the most unforgettable thing is the excitement of receiving the first money order, but it gets annoying after a long time, because it is always a waste of time to go to the post office to queue up for remittance, and the remittance speed of the post office is too slow. At the same time, for those customers who are waiting to receive the goods, if the long process of mailing the draft is added, it will affect their mood and may reduce their interest in e-commerce consumption. But from another perspective, most people are still willing to send money from the post office, because they are not familiar with the express remittance business of CCB or other banks, and they still like this inefficient payment method. So you must leave your mailing address for your customers to pay. Online payment is an advanced and fast payment method. For internet addicts, China Merchants Bank is the first choice, and its "one card" can directly support online transactions. However, at present, China Merchants Bank has only opened branches in provincial capitals and some economically developed prefecture-level cities, which may bring inconvenience to your customers' payment! At this time, you can choose China Construction Bank, which has branches all over the country, and its newly opened "Express Huitong" business can remit the payment from different places to your account in just 24 hours. At the same time, CCB also has online banking and telephone banking, so you can check whether the money has arrived by phone or online without leaving home! Personally, I think this is a better electronic payment scheme. At present, domestic e-commerce is not mature enough, and customers have to go to the bank to carry out the "Express Huitong" business. After the popularization of online banking, online electronic transfer will further facilitate customers' payment.
4. Logistics solutions
Goods are usually sent to customers by parcel or express mail. This mainly depends on whether the customer urgently needs this product. You can indicate on the product introduction page that customers can choose the delivery method. The general parcel fee is 5 yuan RMB, and the courier fee is 20 RMB (the specific fee depends on the weight of your product). If you think it's a waste of time to always run to the post office, you can contact the post office marketing agent to mail it.
5. Skills of selling goods
In network marketing, we should hold a sincere attitude and fill in the company information truthfully. False or irresponsible information will seriously damage the reputation of the company. When using the mass mailing tool, we must carefully select the customer base to avoid spam. From the practical experience, mass mailing is a better marketing method, which is much better than the banner propaganda at the top of the website. Every time I send an email, I can receive several orders, so personal websites must pay attention to let website visitors subscribe to your mailing list (you can apply in Boda and Hope, and the specific methods will not be described here), and at the same time, you must skillfully conceive the propaganda language and package the product image! A single advertising form may easily annoy customers. javascript can be used to realize banner rotation (rotating display) or advertising text rotation display. Also, advertising banners must be beautifully made and have many styles, so that visitors are interested in clicking and buying. It is best to put a counter on the number of advertising pages of goods, so that the relationship between the number of views and the number of purchases can be counted.
Four, personal website management matters needing attention
Careful readers will certainly find the above-mentioned "Self-taught OK" website with an "Internet Information Service Registration CertificateNo.". : minimum ICP Bei 0 10002 ". If you want to make your personal website bigger, you must abide by the relevant laws of the country. For details about Internet service authentication, please consult the local communication administration.