Network promotion and network marketing are two different concepts. Network marketing focuses on the marketing level, paying more attention to whether it will produce actual economic benefits after network marketing, while network promotion focuses on promotion, paying more attention to the website traffic, world rankings, visits and registrations brought to enterprises after promotion, with the aim of expanding the popularity and influence of the promotion objects. It can be said that network marketing must include the step of network promotion, which is the core work of network marketing.

Another concept that is easy to blur is: website promotion. Website promotion is an extremely important part of network marketing. Website is the main body of the network, and many network promotions include website promotion. Of course, online promotion also involves non-website promotion, such as offline products, companies and so on. These two concepts are easily confused, because network promotion activities run through the life cycle of a website, involving a series of links such as website planning, construction, promotion and feedback.

Internet advertising is a means of network promotion. In addition to online advertising, online promotion can also be promoted by using search engines, friendship links and online news hype.