The main income of QQ comes from the charge of SMS platform. It is through the charging platforms of China Mobile and China Unicom to create its main income! Everyone should understand that a website needs a platform to collect money, and China's mobile communication companies, including China Unicom, have become their sources of income. The surge of registered QQ users has brought the initial "attention" business effect to Tencent. "Tencent Advertising Department was officially launched in September 2000. At that time, advertising was Tencent's only source of income. In that year, it realized an income of 6.5438+0.8 million yuan, which was Tencent's first bucket of gold. However, after the 200 1 wireless service began to improve, the focus of the whole company quickly shifted to the mobile service. " Liu Chaoyang, general manager of Tencent Advertising Department, said. Liu joined Tencent in 2000. Before that, he was an auctioneer. If there is no attempt to diversify QQ platform products, Tencent may become another Tom online. Before 2003, most of Tencent's revenue came from wireless value-added services. The birth of virtual products and services like "QQ Show" unexpectedly opened a door to heaven for Teng Xun. "QQ show is a product that our users really like." Wu, executive vice president of Internet business system, recalled the birth of QQ Show in his slightly cramped office. Before 2003, QQ itself had achieved great success, but at that time, Tencent's business model was still in the exploratory stage, and its main business was still around wireless value-added services. In order to get rid of the "control" of mobile operators' channels, Tencent began to think about how to make a service that users are really willing to pay. Wu Zao joined Tencent on 1998, and worked in government agencies before. In 2002, kurt, an employee of Tencent, found that the Korean game Avatar was very popular in the local area. He realized that if this service was transplanted to QQ, it would be very popular. Avatar comes from Indian Sanskrit, which means Avatar and Avatar. Avatar has become synonymous with virtual image in online games. Users can change the shapes of virtual characters according to their own preferences, such as hairstyles, clothes, expressions, scenes and so on. And these hairstyles, clothes and gifts all need to be bought. In June 2002, kurt returned to Shenzhen and gave a PPT presentation to several people, including Ma. At that review meeting, Ma has been sitting at the front of the meeting room, looking at the screen with a dignified expression, listening to Kurt introduce this brand-new concept from South Korea-Avatar, and calmly put forward some optimistic and pessimistic views. After the meeting, the project team did a lot of preliminary research and report, and it took a week to make the most original QQ show. Although the effect at that time was very different from that now, it finally decided the QQ show. "Services like QQ Show make many users feel that it is an emotional sustenance, and it often represents their image in others' hearts. Friends can see my image on QQ and know what kind of person I am. It's not just selling a virtual dress. In fact, we sell more emotional sustenance. " As Wu said, most of Tencent's later profit models followed this emotional sustenance model. Nowadays, QQ Show has become one of Tencent's important sources of income. There is a special virtual image production team to produce all kinds of QQ Show, and then put it in QQ Show Mall for users to buy. Wu said that due to the excessive demand for QQ show, the design and production of many virtual images have been outsourced to other companies. This is not just about the QQ show. According to Wu's latest plan, Tencent will soon operate QQ Show according to the rules of the clothing industry. "Brand is a very important factor in the traditional clothing industry. What brand of clothes you wear represents your personal taste. The current QQ show is more about the style of taste. In the future, we will combine with world-famous clothing brands. " In fact, virtual clothes of more than a dozen brands such as Nike can be bought in QQ Show Mall at present. In the just-concluded fiscal year 2006, the sales of virtual goods represented by QQ Show have become the core income source of Tencent. In the fourth quarter of 2006, the sales revenue of virtual goods reached $38.538 million, accounting for 42% of the total revenue of the whole company. The main sources of sales revenue of virtual goods include QQ Show, QQ QZone, QQ pets and QQ members. "QQ show is a product that our users really like." Wu, executive vice president of Internet business system, recalled the birth of QQ Show in his slightly cramped office. Before 2003, QQ itself had achieved great success, but at that time, Tencent's business model was still in the exploratory stage, and its main business was still around wireless value-added services. In order to get rid of the "control" of mobile operators' channels, Tencent began to think about how to make a service that users are really willing to pay. Wu Zao joined Tencent on 1998, and worked in government agencies before. In 2002, kurt, an employee of Tencent, found that the Korean game Avatar was very popular in the local area. He realized that if this service was transplanted to QQ, it would be very popular. Avatar comes from Indian Sanskrit, which means Avatar and Avatar. Avatar has become synonymous with virtual image in online games. Users can change the shapes of virtual characters according to their own preferences, such as hairstyles, clothes, expressions, scenes and so on. And these hairstyles, clothes and gifts all need to be bought. In June 2002, kurt returned to Shenzhen and gave a PPT presentation to several people, including Ma. At that review meeting, Ma has been sitting at the front of the conference room, looking at the screen with a dignified expression, listening to Kurt introduce this brand-new concept from South Korea-Avatar, and calmly put forward some optimistic and pessimistic views. After the meeting, the project team did a lot of preliminary research and report, and it took a week to make the most original QQ show. Although the effect at that time was very different from that now, it finally decided the QQ show. "Services like QQ Show make many users feel that it is an emotional sustenance, and it often represents their image in others' hearts. Friends can see my image on QQ and know what kind of person I am. It's not just selling a virtual dress. In fact, we sell more emotional sustenance. " As Wu said, most of Tencent's later profit models followed this emotional sustenance model. Nowadays, QQ Show has become one of Tencent's important sources of income. There is a special virtual image production team to produce all kinds of QQ Show, and then put it in QQ Show Mall for users to buy. Wu said that due to the excessive demand for QQ show, the design and production of many virtual images have been outsourced to other companies. This is not just about the QQ show. According to Wu's latest plan, Tencent will soon operate QQ Show according to the rules of the clothing industry. "Brand is a very important factor in the traditional clothing industry. What brand of clothes you wear represents your personal taste. The current QQ show is more about the style of taste. In the future, we will combine with world-famous clothing brands. " In fact, at present, virtual clothes of dozens of brands such as Nike can be bought in QQ Show Mall. In the just-concluded fiscal year 2006, the sales of virtual goods represented by QQ Show have become the core income source of Tencent. In the fourth quarter of 2006, the sales revenue of virtual goods reached $38.538 million, accounting for 42% of the total revenue of the whole company. The main sources of sales revenue of virtual goods include QQ Show, QQ QZone, QQ pets and QQ members.