First, product positioning.

Ma Honeycomb is a travel service APP that integrates tourism culture, community atmosphere and advocates free travel.

Since the free travel strategy was launched on 20 15, "UGC+ travel big data+free travel service" is the core competitiveness of Mawei, "content+transaction" is the biggest feature of Mawei's travel strategy, and the free travel service supported by travel social and travel big data * * * is Mawei's business model.

Second, the target users.

From the analysis of user data, the target users of Mawei are mostly people aged 25-40 who have certain tourism consumption ability. Women account for a relatively large proportion. (Ctrip and E Long users are mostly business men)

1. People who love to travel

2. People who love to travel and share write travel notes.

Third, meet the demand.

1. Read the guidebook and travel notes before you go out and make your own travel plan.

2. Book hotels, air tickets, scenic spots tickets and other tourist goods before traveling.

3. During the trip, you can check the nearby food, scenic spots and places worth visiting.

4. You can shoot videos on the road, share photos on the platform and make records.

5. After the trip, you can sort out your travel experience, write down your travel notes and share them on the platform.

Fourth, the core function

1. Search

2. Travel Notes of Bee Head

3. Personalized recommended tourist sites

Step 4 book a hotel

5. Provide ways to purchase various tourist commodities.

Step 6 write and share travel notes

Verb (abbreviation of verb) exceeds expected function.

1. Recommend search terms to provide popular recommendations for users who don't know what to search for.

2. Tourism activities in the same city. Special events can be held in every place, and users can participate voluntarily.

3. Personalized recommendation

4. Record the user's own travel world

Interactive design of intransitive verbs

1. The color is yellow and white, which looks simple and elegant, fresh and lovely.

2. The functional items are clear and clear at a glance.

3. The travel notes list is illustrated and illustrated to attract users.

4. Good interaction design provides high-quality user experience.

Seven. profit model

1. Ticket revenue, air tickets, train tickets, all kinds of tickets.

2. Provide income from tourism-related activities such as group tours, tourism customization, shuttle service and car rental.

3. Advertising revenue

Eight, competitive advantage

1. Compared with similar travel apps, Mawei's biggest advantage is UGC, and users can share their own travel stories with a strong sense of participation.

2. There are a wealth of travel guides and user travel notes on the hornet's nest to meet the needs of users to make travel plans before they travel, and there is no need to go to other platforms to find them.

3. Provide a variety of travel services, including not only air tickets, train tickets, scenic spots tickets, but also services such as car rental, visas, and phone card processing, which greatly improves the convenience of users' travel.

Nine. Future improvement

1. Based on online data and app store's evaluation, this paper analyzes some minor problems in Mawei, among which hotel cancellation has the most feedback. I hope that the platform and the hotel will negotiate well to provide better hotel services for users.

2. Many users may have no traffic or Wi-Fi when they go out, and they can't watch the raiders and travel online. They can provide high-quality pictures of raiders and travel notes and save them locally, which is similar to the picture form of little red book notes saving and sharing, and can grow into a picture.

3. It's a bit strange to click on the hotel page, and the content of the recommended content is a bit irrelevant. It is suggested to set the destination in a conspicuous position, and then recommend relevant quality hotels according to the destination selected by users. The recommended hotel may have elements that help merchants to promote, occupying a lot of space in the module but not helping users to make decisions. Therefore, changing this functional algorithm and recommending characteristic hotel that users want to go to may improve the transaction conversion rate.

4. The occupation of the home page and the startup page by advertisements destroys the user's experience of browsing information, and the exposure of the travel notes of Bee Head is obviously weakened. The main reason why users are willing to create high-quality content is to get enough exposure and interaction. Therefore, it is necessary to increase the exposure and virtual reward of the bee head. If you improve the position of the first bee's travel notes on the home page, users can reward honey juice. This can output more and better user travel notes on several floors and improve user stickiness.