Many people think that doing self-media is doing traffic and powder? The reason is that most people think that there is only one way to realize self-media: advertising. But in fact, there are many ways to realize everything from the media, and there are also more ways than advertising revenue. Today, I will briefly talk about four ways to make money from the media: ① Advertising mode is the most mindless way for advertising to benefit from the media. There are several kinds of advertisements: of course, making short videos depends not on luck, but on methods and skills. Since Ministry of Human Resources and Social Security released the new position of Internet marketer in 2020, short video operators have also added an official title. As one of the four major jobs of Internet marketers, the knowledge of skills and methods related to short video operation is included in the work of Internet marketers. 1. platform advertising fees In order to retain users, major platforms have allocated hundreds of millions of bonuses to tell you: "You just create, I will pay the bill." If you read a lot, you can get the corresponding advertising fee. For example, today's headline video has a broadcast volume of 10000 and a profit of 15-50 yuan. The price is different, mainly depending on whether you are original or not, and whether you are a signed author or not, the price will be different. For example, in the official WeChat account, there are 10000 readings, and there will be hundreds to thousands of gains, mainly depending on the exposure and clicks of advertisements in the text and at the end of the text. 2. Hard, wide and hard advertisements are relatively simple and rude, and they directly push advertising content to potential fans, but the conversion rate of hard and wide advertisements is low, and it is easy to lose powder and destroy the brand image. Don't put in hard advertisements easily unless it is absolutely necessary. 3. Soft-text advertising can bring higher conversion rate to hard-wide, and the function of soft-wide is to be unconsciously marketed by fans, which is suitable for adhering to the original self-media in the vertical field. 4. Content reward If your content benefits many people, someone will be willing to pay the bill and reward you. WeChat official account, headlines, Zhihu, etc. At present, there are reward functions. 2 In addition to advertising, cash delivery is also common in recent years. This way is to directly regard the media as a streaming media platform, a channel to obtain customers, bring goods directly from the media account, and continuously accumulate the reputation of fans, which has long-term value. 1) One of the simplest ways to achieve cooperative e-commerce is to find businesses related to your content. You provide professional advice and brand endorsement, and merchants provide goods and services, thus making money and promoting commissions. As long as fans place an order, they can get promotion from it. 2) Self-managing assets If you have strong operational capabilities, it is also a good choice to run your own brand. It is also a good way to find manufacturers, organize commodity packaging and check the service and quality of commodities. The premise of this is that your fans are of high quality, accurate and large quantity. 3 knowledge payment is more cumbersome than e-commerce. Another lighter way is education and training. Since the media has created a big stage for individuals, if you are an industry elite, you can help more newcomers through education and training. 1) Consulting knowledge is valuable, and your actual combat experience is even more valuable. You can directly help newcomers to avoid detours through consultation, and at the same time, you can collect reports appropriately. For example, we have psychological counselors, family education instructors, marriage and love emotional instructors, and self-media operation instructors. 2) Enrollment When you have made some achievements in the media, you can consider accepting apprentices. 4 Agency Operation Many enterprises or individuals have the demand for agency operation. Once certain achievements are made, it is very convincing to operate for customers. If you do business for an enterprise, it is about 8000 to 10000 a month, which is also a good way to earn money.