background and significance of e-commerce project?

background of e-commerce project:

China e-commerce began to appear in 1991s, when e-commerce was just a concept. At this stage, some typical e-commerce enterprises appeared, such as 8848 and eBay. With people's gradual understanding of e-commerce, a number of e-commerce enterprises have emerged in the new century, involving the development of B2B and B2C.

With the continuous development of the network industry, more and more people participate in the network industry, often driven by interests, which makes people behave too blindly. Since 2113, China's Internet has entered a low tide, some people have given up the Internet, and some enterprises have to adopt certain collection strategies or even change their business! These make them have to redefine and think about how to develop a new generation of e-commerce! Then it can be said that the first step for the real development of e-commerce in China at this stage should start from this time!

Significance of e-commerce:

E-commerce will become the core of human information world in the 21st century and the development direction of network applications, with unpredictable growth prospects. E-commerce will also build a new economic and trade framework in the 21st century. Vigorously developing e-commerce is of great strategic significance to the country's strategy of promoting industrialization by informationization, realizing leap-forward development and enhancing national competitiveness.

what is the significance of internet marketing?

Internet marketing is a marketing activity based on the Internet, which is an integral part of marketing and the core of e-commerce.

in the buyer's market, the market competition is increasingly fierce. Relying on traditional marketing methods, it is increasingly difficult for enterprises to gain a competitive advantage in the market. The appearance of network marketing has completely changed the foundation of the original marketing theory and practice, and the marketing and management mode has also undergone fundamental changes. Network marketing is another channel for enterprises to provide consumers with goods and services, which provides enterprises with an opportunity to enhance their competitive advantage and increase their profits. In the network and e-commerce environment, compared with traditional marketing, online marketing has changed greatly from theory to method. Therefore, how to deal with the integration of online marketing and traditional marketing and whether it can arouse customers' attention and needs for products more effectively than competitors has become the key to the success of online marketing.

1 integration of customer concept in online marketing

In traditional marketing, customers refer to individuals or organizations (such as industrial buyers, middlemen, * * * institutions, etc.) directly related to product purchase and consumption. In network marketing, this kind of customer is still the most important customer of the enterprise.

the customers faced by online marketing are not much different from those faced by traditional marketing. Although the current netizens still have regional and age characteristics. At the same time, there are only more than 11 million netizens in China. But this will increase with the further improvement of network construction and the further reduction of network charges. Therefore, enterprises should carry out all-round and strategic market segmentation and target positioning when carrying out online marketing.

However, the biggest feature of the network society is the information explosion. On the Internet, facing millions of sites around the world, every online consumer can only browse a few of them according to his own interests. The application of search engines can greatly save consumers' time and energy. Therefore, since the first batch of search engines were put into commercial operation, the number of network users has risen sharply. Faced with this trend, enterprises engaged in online marketing must change the original concept of customers, and should regard search engines as special customers of enterprises, because search engines are not direct online consumers, but the most direct audience of online information, and their selection results directly determine the scope of online customers' acceptance. Product information based on the Internet can only be delivered to online customers if it is selected by search engines. Since search engines have become special customers of enterprises engaged in network marketing. When designing advertisements or publishing online information, enterprises should not only study online customers and their behavior laws, but also study computer behavior and master the exploration laws of various engines.

2 the integration of product concepts in network marketing

in marketing, products are interpreted as things that can meet certain needs, and a complete product is composed of core products, formal products and additional products, that is, the overall product concept. On the one hand, network marketing inherits the concept of overall product mentioned above; On the other hand, it pays more attention to and relies on information to guide consumers' behavior than ever before, thus expanding the definition of products: that is, products are provided to the market to attract attention, need and consumption.

network marketing advocates providing customers with more perfect service and satisfaction in a more delicate and comprehensive way. Therefore, while expanding the product definition, network marketing further refines the composition of the whole product. It uses five levels to describe the composition of the whole product: core product, general product, expected product, expanded product and potential product. Here, the core product has the same meaning as the original one. The expanded product is the same as the original additional product, but it also includes additional benefits and services that are different from other competitive products. General products and expected products are refined from the original formal products. General products refer to the specific forms and characteristics that the same kind of products usually have. Expected products refer to certain characteristics and attributes that meet the expectations and preferences of target customers. Potential products refer to the benefits or services that customers may enjoy beyond their existing expectations and have brand-new value after purchasing products. However, in the process of using these benefits and services after purchasing, customers will always find that some contents of these benefits and services are attractive to customers, so as to enjoy them selectively. It can be seen that the potential product is a complete service innovation.

3 integration of the concept of marketing mix in network marketing

The concept of marketing mix in the process of network marketing varies with the nature of products. For knowledge products, enterprises directly complete their sales process online. In this case, the marketing mix has changed greatly (compared with the marketing of traditional media). First of all, three of the 4Ps in the traditional marketing mix-product, channel and promotion, are made up of ..... >; >

how to write a business plan for internet projects?

I suggest downloading a template from the Internet for your reference.

first, the basic elements of the proposal

the types of the proposal are very different in form and genre because of the different objects and contents. However, any kind of proposal must have 8 basic elements: 5w2h1e and * * *:

what-the purpose and content of the plan.

who-planning related personnel.

where (where)-the planning implementation place.

when-the planning time.

why-planning reason and prospect.

how (how)-planning methods and operation implementation.

how much-planning budget.

effect-predict the planning results and effects.

any real proposal must have the above eight basic elements. It is worth mentioning that we should pay attention to the significance of how much and effect to the whole project. If we ignore the cost of planning and pay no attention to the prediction of the implementation effect of the plan, then this kind of planning is not a successful one. A plan with only 5w1h can't be called a plan, but a plan.

Second, the general format of the plan

The general format of the plan is as follows:

1. Name of the plan

The name of the plan must be clearly written. For example, the name of "How to Prevent Theft" is not complete and accurate enough, and it should be revised as "Anti-theft Plan for June, 1994 to February, Chaoyang District, Beijing".

2. the name of the planner

the name, work unit and position of the planner should be clearly stated. If it is a collective plan, the names, work units and positions of all relevant personnel should be written.

3. the completion time of the plan

shall be truthfully filled in according to the date when the plan was completed. If the proposal is revised before it is finalized, in addition to filling in "completed on a certain day of a certain year, a certain month, and a certain day of a certain year, it should be revised and finalized."

4. Planning objectives

Planning objectives should be specific and clear. For example; From June to February, 1994, the number of thefts in Chaoyang District of Beijing decreased by 11%.

5. Contents of the plan

This is the most important part of the plan. Including planning reasons, prospects, problems, creative key and so on. The specific content varies with different types of planning, but it must be clear to readers at a glance. Don't be too detailed and miscellaneous, otherwise it will make readers feel boring. In addition, we should also pay attention to avoid the content of sophistry. 6. Budget table and schedule

Planning is a complex system engineering, which requires a certain amount of manpower, material resources and financial resources. Therefore, it is necessary to make a careful budget, so that when making all kinds of expenses, it is best to draw a table and list the expenditure contents of the general items and sub-items, which is not only convenient for accounting, but also convenient for later check.

The over-planning table is to make the whole process of planning activities seem to be a timetable, and clearly mark what to do, so as to check it in the future.

7. venues required for planning implementation

in the process of implementing the project, what venues, what kinds of venues and how to provide assistance should be explained.

8. Forecast effect

According to the information available, predict the effect after the implementation of the project. The effect of a good project is expected and predictable, and the result is often quite close to that predicted in advance.

9. References

All kinds of references, including newspapers, magazines, books, speeches, internal information of enterprises, * * * statistical pulp, investigation reports, etc., which are helpful to complete this project shall be listed one by one. On the one hand, it shows the responsible attitude of the planner, and on the other hand, it can increase the credibility of the project.

11. Other precautions

In order to make this project go smoothly, other important precautions should be attached to the project case, such as:

the conditions for implementing this project case.

support and cooperation from other departments must be obtained.

I hope that the business leaders will explain the significance of this case to all employees, so as to reach a common understanding and make full use of it.

the general format of the above proposal is summarized in table 2-2:

the general format of the proposal

(1) the name of the proposal

(2) the name of the planner should be specific and clear

(3) the completion time of the proposal

the text

the planning objectives

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who can tell me how to write the project introduction and what to write?

model essay on college students' career planning —— Preface of computer major: In a blink of an eye, I have gone through more than twenty years in my life, but what kind of person am I, what am I suitable for, and what will my future be like? I have never thought about these problems in detail before, but I am mechanically repeating what I think I should do every day, and I am relatively confused about the future. But Mr. Zhou's career planning class gave me an opportunity to wake up and deeply understand myself, which made me realize that opportunities are always reserved for those who are prepared, so we should always be ready, have a clear understanding of ourselves and make a plan for our future. 1. Self-analysis 1. Personality: I am outgoing and cheerful, kind to people, ready to help others, frank, sincere and joking, optimistic when things go wrong, responsible, and persevering in doing things. As long as I look for the right thing, I will definitely stick to it, do things perfectly, and always set high standards for myself. However, the shortcomings are also obvious, such as impatience, lack of care, and sometimes too pursuit of perfection, too emotional, do not know how to control their emotions, not calm enough when things happen, and what they say to people often has negative effects. 2. Interest: I like pop music, I like sports, and I like to pay attention to the world dynamics and surrounding dynamics. 3. Ability: As a class monitor since childhood, I have good organizational and management skills, strong communication skills, and good communication skills. I am a science and engineering student, with strong logical thinking ability and learning comprehension ability. I won the first-class scholarship for my major in the first three years of college, and I have been sent to graduate school. However, the ability to live independently is not enough, because it is relatively smooth from childhood to adulthood, so the ability to withstand setbacks is not enough. Second, professional employment direction and prospect analysis I am studying computer major now, and I like this major myself, so I still want to pursue this direction in the future. Although affected by the financial crisis, the computer major still has a good employment prospect. Choosing a computer major has three characteristics in terms of employment: first, the employment space is large, second, the employment salary is high, and third, the employment is high. After the bursting of the "internet bubble" in 2111, the global demand for IT talents has shrunk, but the production bases and R&D centers of the world IT industry are being set up in China. A new round of global industrial transfer is pushing China to change from a big IT country to a strong IT country, which will further increase the domestic demand for computer professionals. The total demand for computer talents continues to increase. During the Tenth Five-Year Plan period, China's IT industry has rapidly developed into the largest industry, with an increase of 3 million employees. During the Eleventh Five-Year Plan period, the demand for computer talents in China will gradually enter a period of steady development from a period of rapid growth. The demand for computer talents in communication, transportation, aviation and other fields is generally stable, but the level of demand is obviously improved; The total demand for computer talents in water conservancy, energy, construction, medical care, news, publishing, advertising, tourism and other industries has increased; The demand for computer talents in chemical, metallurgical, petroleum, electric power, manufacturing, light industry, textile, pharmaceutical, logistics and other industries continues to grow; The modernization of the army and the national defense science and technology industry urgently need computer talents; The demand for computer talents in taxation, industry and commerce, finance, public security, customs, foreign trade, finance and other systems has not diminished; In five years, the talent gap of e-government and e-finance will reach 311,111, and it is estimated that 211,111 new teachers of modern information technology will be needed in primary and secondary schools. Enterprises are the main body of the demand for computer talents. In recent years, the proportion of computer graduates engaged in computer application and technology development in enterprises has increased year by year, which has become the main channel of employment in economically developed areas. Among about 3,111 large enterprises in China, only 5% of them have entered a mature stage, and state-owned enterprises have great potential to attract graduates. High-tech enterprises develop rapidly and require high quality employees, which makes them become the main enterprise units to absorb computer majors. When foreign companies flood into China, they need to recruit a large number of high-quality computer talents, and the employment choice and talent flow of graduates will be more biased towards foreign-funded enterprises. IT industry has become a new force to receive computer graduates. IT talents are one of the four scarce talents in China. In the next decade, there will be a serious shortage of talents in e-commerce, game development, mobile communication, IC technology and information security in China. I