Don't think about it since the media, just think about how to write good and attractive articles, and there are other things to consider, such as almost making a website. The remaining problems have been solved by the media platform, which has stronger channels and traffic distribution and higher weight in search engines.
It's not that people who do websites don't make money, but that they pay a lot more than people who do media, and their income is slower. The income has come up, and there are still great advantages in doing websites, so I won't talk about it here.