The strategy of low-cost promotion of APP is divided into three parts. The first part is the promotion channel of APP; The second part is APP promotion strategy; The third part is a summary of the promotion channels of Android products. All of them are summaries made by people in the industry, and their promotion channels and strategies are highly instructive and professional. Whether it is a newcomer or an old bird, I believe that after reading this article, you will have a further understanding of the promotion of APP.

part I: summary of APP promotion channels

part I: basic launch-coverage of major download markets, application stores, platforms and download stations

the first step of promotion is to launch, which is the most basic. No need to spend money, just the widest coverage.

Download markets: Android, Machine Front, An Zhi, Application Exchange, 91, Wood Ant, N Duo, Youyi, Anji, Feiliu, etc.

Application stores: geogle Store, HTC Mall, Lifetime, Crosscat, Kaiqi, Amy, Wozhacha, Meizu Store, Lenovo Developer Community, oppo App Store, etc.

Big platforms: MM Community, wostore, Tianyi Space, Huawei Zhihuiyun, Tencent Application Center, etc.

Clients: pea pods Mobile Wizard, 91 Mobile Assistant, 361 Software Manager, etc.

wap stations: Pickled Pepper, Skynet, Lexun, Yisou, etc.

web download stations: Sky, Huajun, Feifan, Lvruan, etc.

The above are some examples of channels. If important ones are omitted, please add them.

second: promotion-forum promotion, microblog promotion and soft text promotion

forums: Jifeng, Android and An Zhi. . . Many industry forums can be seen at the bottom of mobile phone related websites.

It is suggested that promoters post and promote by official posts and user posts, and at the same time, they can contact the forum administrator to promote some activities. After posting, you should maintain your posts regularly, answer questions raised by users in time, and collect feedback information from users so that the next version can be updated and improved.

Weibo: About the Internet, 36Kr, TechWeb, Shell Net, Tech2IPO, etc.

Personally, I think that the promotion of Weibo is limitless, and the marketing is limitless, so we need to study it slowly. This piece has the lowest cost, but if it is successful, the effect is the most amazing. Eg: durex, Weibo marketing of mushroom street.

soft text promotion: Tencent Digital, Sohu Digital, Zhongguancun Online, etc. If it is a good soft text, generally, as long as it is released by one company, other companies will reprint it.

Third: cooperation and promotion.

Exchange and promotion are not mature at first, mainly relying on the promoters' own interpersonal relationships, and you need to recommend other applications or sites in your application. The ratio of exchange is generally one to one, and there is no specific measure for the result. Maybe others can bring you hundreds of quantities a day, but you only bring others dozens. When the quantity is not up, it will be difficult to cooperate. Of course, if your relationship with your partner is strong enough and people are willing to help you push it, that's another story.

you don't have to find a separate application to change the volume. There are many softwares that are specially recommended or have software recommendation columns, such as 361 Mobile Guardian, Streaming Download, I Check, etc.

Finally, you can promote it through platform cooperation, such as eg: Youmeng (which feels similar to Google AdSense). You can pay for your own promotion or change the volume. If you have a large volume, you can also promote other applications to make money for yourself. Tencent Application Center, Yidong, etc. also have this mode

Fourth: paid promotion

Including built-in paid promotion, paid by quantity, paid promotion in advertising alliance and other modes.

At present, there are many entrepreneurial or individual developers, and most of the apps have not yet started to make profits. Everyone has a mentality of circling users first and then making money. In this case, a large number of paid promotion individuals feel that it is not very rational. Do a good job in basic promotion, and creative promotion with marketing mind is more feasible. Of course, there are also some applications with good profit models, which are worth pushing vigorously. Paid promotion is the fastest promotion model.

Method 1. Cooperative bundling of mobile phone manufacturers

This kind of hard promotion is relatively low in price and large in scale, so it ranks first in hard promotion. The general price of each bundle is between 1.5 yuan and 2 yuan, so it is easy to pre-install hundreds of thousands or even millions at a time.

this is the first choice for those apps that have got venture capital and want to quickly install it.

Method 2, promotion by brushing the list

This kind of promotion is an informal means, but it is very popular in China. After all, most APPle mobile phone users will use the APP Store to download apps. If your APP is directly in the top position, you can certainly get users' attention quickly and get a higher real download volume.

However, the price of brushing the list is relatively high. The price of the top25 in the domestic list is about RMB 1,111 per day, and the price of top5 needs more than 21,111 per day. Because this kind of promotion cost is relatively high, it is usually done together with news hype, so it is easy to become famous quickly.

fourth: database promotion

in China, databases in various industries and fields can be obtained at a very low cost, and with these databases, they can be well promoted. This includes: SMS, email, corporate QQ and so on. Simply share the following key points mainly by SMS:

The content should be simple and direct, but it is best to incorporate the following five points into these dozens of words:

1, attractive words

2, APP name

3, unique benefits

4, download connection

5, hint forwarding

Although the above promotion methods are divided into steps,

The promotion method is only a model. Successful promotion requires you to have a correct brand awareness and marketing awareness, and make clear the promotion points and targeted groups of your App, so as to make a precise promotion strategy.

part ii: APP promotion skills and strategies

I'll add some promotion skills here. sometimes we know how to promote it, and with knowing where to promote it, the effect will be amazing. Straight to the theme:

First, determine the first promotion purpose: download volume or exposure?

apps only rely on the application market to achieve their own downloads, which is definitely not possible. In addition to the product itself, the most important thing in APP operation is the download volume, and "exposure determines the download volume"! In other words, there may be 11 downloads in one app store, 25 downloads in two app stores, and 51 downloads in three app stores, provided that the downloads in each app store are consistent.

The reason is simple. If a user sees your APP in the app store, he probably doesn't like it very much. He may download it in another app store, and after watching it again, he finds that the function is not bad, so he becomes your user.

this is the role of exposure, especially the centralized exposure in the early stage, so that users can see your APP name for a period of time. Do you think it's cool?

so how to focus on exposure?

There are no channels that can be exposed now: app stores/download stations, players' forums and QQ groups. Of course, you can spend a lot of money on advertising.

second, the APP store/download station: pay attention to the release time and description

first, talk about which app stores/download stations have better effects. It is estimated that everyone is very concerned about this and help you summarize the ranking of app promotion effects:

1. Anzhi market: the previous downloads were very good and the review was quick, which was also the place where I first released.

2. Android market: the actual users will be less than the download volume, the conversion rate is not as high as Anzhi, and the review speed is not bad.

3. Machine front market: the audit speed is fast.

4. application exchange: the download volume is similar to that in the front market.

5. Sohu Download: Yes, it took a long time to apply.

6. 3G portal download: at the beginning, the download volume was good.

7. wooden ant shop: it's stable but not high.

8. 91 Mall: Generally, it is estimated that there are too many competing apps.

9. Android starry sky: general, but the backstage is more convenient.

after knowing the approximate ranking, you need to pay attention to the release time. Not all apps are suitable for release on Friday, because there will be many apps with very good quality to update on that day, so it is best for ordinary grassroots developers to choose Wednesday or Thursday to update.

But if you think your APP is strong, you can try to release it on Friday, and the effect may be better.

Description is not as important as icon, but it can stimulate users to download after icon, such as subtitle description (not available on all sites), and you can exaggerate your functions (how to boast about yourself).

The first sentence in the text description is very important. For example, you can say that hundreds of thousands of users have used the APP that or must use every night, which is very suitable for stimulating users and works well!

just make the screenshot beautiful, without spending too much time.

Third, magical forum promotion

Why is it said that forum promotion will be magical?

Sometimes a very ordinary post will be scored by many people, thus becoming a hot post. In fact, it can encourage others to score. If there is no score, even I won't read that post myself!

It's very simple to encourage others to rate. Add a few words to let others rate near downloading apk package. The most common words are: If you reply, you won't get pregnant, rate it, dear! There are definitely people who download it, so there are usually scores, and how much depends on the APP itself.

Don't pay too much attention to the posting format, just be concise, and the rest will talk about the forums that I think are more reliable.

The first lineup: Jifeng Forum, Android Forum and An Zhi Forum!

The second lineup: Magic Fun Network, Android Forum and Meizu Forum!

The third lineup: Storm Forum, Wooden Ant Forum and DOSPY Forum!

At present, there are many kinds of mobile phone forums, many of which are popular and active. I have compiled more than 25 forums.

1 wit forum machine front forum-the first Android Android mobile phone exchange community in China

2 Android forum Android forum Android forum

3 An Zhi forum An Zhi Android forum the largest mobile phone forum in China

4 Weifeng forum iPhone6| Mobile iPhone5S forum |iOS7 jailbreak |iPad4|iPad mini|Mac| IPod Touch5| apple

5 XDACN community XDACN| smart device forum

6 Zhongguancun online forum mobile phone forum smart phone forum

7 91 forum iPhone5S forum | iphone5s | iphone4s | IOs 7 | IOs 6 | ipad mini | ipad 3 | ipad 4 | IPod Touch5-iPhone Forum -iPad Forum

8 Mobile Phone China Forum Mobile Phone China Forum-China's largest comprehensive mobile phone forum

9 Pacific Mobile Phone Forum Mobile Phone Forum Saipan Smartphone Forum, Android Forum, Apple forum

1119th floor mobile phone forum latest mobile phone quotes latest parallel mobile phone quotes

11 Sohu Digital Commune Sohu Digital Commune

12 Weiwei. com Forum iPhone5S Forum _iPhone5C Forum _iPhone5 Forum

13 Android Bus Forum

14 Deep Forum Android Forum _ Domestic Leading Android Mobile Technology Forum < P>15 Wooden Ant Forum Wooden Ant Android Forum, Wooden Ant Mobile Paradise, Wooden Ant Android Network, Android Android game application download, Android ROM, Android theme, wallpaper, ringtone download sharing community

16 Anji Forum Anji Network Forum-Android Forum, Android software, Android games, ROM brushing tutorial, cracking tools, Android mobile phone purchase information -YESKY Tianji.com's website

17 UC mobile phone forum UC community _UC browser official forum

18 Android network forum Android forum-domestic well-known Android mobile phone exchange community Android software, Android games, Android Forum

19 Xiaomi Community Xiaomi Mobile Community Official Forum

21 Mobile Home Forum Mobile Home Forum The most professional integrated smartphone portal

21 Winging Circle Winging Circle | Tianyi Circle-Living for Dreams

22 Internet Players Forum C Internet Players |DiyPDA| Samsung GALAXYSIV Forum

23 Storm Forum Android Forum Android Android Software Game Application Download

24 Lizhuo Community Lizhuo Community-the most powerful Android Android mobile phone exchange and sharing forum in China

25 Thumb Play Forum Android Game Forum _ Mobile Game Forum

Tips:

1. There are not many posts, but the essence. Many people love to hire the water army to send hair blindly, which has no effect. Not as good as a post in a post for a whole year.

2. Don't advertise, share in secret. Never in the form of advertising, but in the form of sharing by netizens, make an essence post, which will appear in front for a long time, so as to obtain the most ideal effect.

Fourth, learn to steal from QQ group

QQ group is a good place. If you advertise on it, it will definitely not work, and you will usually be t. So I usually chat with some players (which can be found everywhere on the website), then recommend some games when I have time, and finally recommend my own APP.

Although it will be a waste of time, you can try it when you have more time, and paste the address of your most downloaded APP store directly, and there is still a chance to increase your app ranking, but this situation is not realistic for me.

Five Weibo promotion

Everyone watches Weibo on their mobile phones every day. If they find a fun APP on Weibo, they will download it conveniently, so if Weibo is well promoted, they can still get a good click-through rate. How to do it well?

In writing the contents of Weibo's introduction to the App, it is suggested to do the following:

1. Bring the download link directly: after clicking, go directly to the download page in the APP Store.

2. The content should clearly list the benefits of the APP, and the download is because of the benefits.

3. It's best to cooperate with multiple groups of pictures and videos, and then you can quickly understand the APP

As for the promotion of this Weibo, it is simple and rude.

1. Award-winning activities

2. Large forwarding

Six word-of-mouth communication

In order for the APP to form word-of-mouth promotion, first of all, your function must make users like unique selling points, so that when users promote it to friends, they can maintain a good feeling. For example, when my friends recommend me very accurately, I am very grateful, because for people who travel for a long time, it is very convenient to know the flight situation. When I recommended Kahui to my friends, my friends were equally grateful. Because they can quickly know the preferential information of their credit cards in the surrounding stores, they can save a lot of money.

at the same time? You can also design a reward mechanism to encourage users to promote it. For example, the APP is divided into an advanced version of the ordinary version. Users of the ordinary version only need to promote three friends, and they can automatically upgrade without spending money.