Remember these six psychological weaknesses of human nature. Most people don't know they have it, but the psychological effects that often happen to them can't be used by others, which can save money and others can make money.

First, as long as the sinking cost has been spent, the unchangeable result is sinking or loss. If you go to the cinema and find it really ugly, what will you do? Most people will choose to watch it, because it depends on the movie tickets they paid for, even if they are playing with their mobile phones to sleep!

Because the movie ticket is the cost you spend, you will consider the cost of the movie ticket when you decide whether to watch it or not, so you will choose to stay because you are distressed about the movie ticket, but in fact, the best choice is to leave immediately without watching the movie, because bad movies not only waste time but also affect your mood. Remember never to let sunk costs affect your decision on the future!

Second, change ideas. For example, if someone buys your computer, you give me a keyboard 100 yuan, but Gu Rong thinks my wine cost is 3,000 yuan, so you give me 100 yuan. But to put it another way, if you buy a computer and add a keyboard value of 100, people will think that a dollar accounts for 100.

Third, if your products are sold to 300 yuan for just reasons, what will others do? Then you give him a reason to spend safely. You said that you can actually deposit and withdraw less than one dollar a day, which makes people feel that it is very casual and cheaper. It costs you two yuan to take the bus, which is actually a legitimate reason for your users to spend.

Beauty four, people who hate losing money can't stand losing money. For example, what if your 2000 yuan product is too expensive and no one buys it? You can give the guests a free experience for seven days first, or half of them only need a deposit 100 yuan.

Then when the experience expires, customers will basically deduct money because they are not used to it. What should you do if you are worried that customers will pay a return visit? Then you tell him a few days in advance that your previous deposit 100 yuan can now be worth 500 yuan or even more, so that customers can struggle in the pain of losing 500 yuan.

So now we can find that this sense of loss is out of thin air, so making money is to communicate with people's subconscious.